Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Jessica Howard: eCommerce Marketing Coach
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.  Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.  If you’ve ever asked yourself: Why isn’t my eCommerce store earning morewhy your ad isn’t performingwhy your emails aren’t being openedwhy do people visit my website but don't buy Why are my customers finding my site from this referral source This is the show for you!  We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.  Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.  New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! 

  1. 4D AGO

    26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms

    Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to Shopify. You'll walk away with a clear direction, knowing if the timing is right and the first s...

    23 min

  2. APR 17

    25. Email Marketing for Beginners: Why You Need an Email List from the Beginning

    If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes! On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rely on social media likes to stay afloat. After listening to th...

    21 min

  3. APR 10

    24. How to Launch an eCommerce Business as a Mom

    Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start? If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you. In today's episode, Jessica dives into the 4 steps you actually need to take when launching an eCommerce business, the mindset shift that ...

    23 min

  4. APR 3

    23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business

    If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting! On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible life. She shares her journey from corporate America to franchise owner to eCommerce brand owner and now creative agency owner, all while rai...

    46 min

  5. MAR 27

    22. How to Stay Consistent with Marketing When Life Gets Busy

    Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family? Then this episode is for you! In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to market your business without getting burnt out. If you've every asked yourself: How am I going to get everything done?What should I prioritize for m...

    26 min

  6. MAR 20

    21. 6 Marketing Metrics You Need to Track for Your eCommerce Business

    Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert? Then today's episode of Marketing for eCommerce Mompreneurs is for you! In this episode, Jessica shares the top 6 marketing metrics you need to be tracking to start seeing higher revenue, more traffic and more repeat...

    22 min

  7. MAR 13

    20. Why Your eCommerce Store Needs Mobile Optimization

    As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device. But what exactly does mobile optimization mean? And why is it important? In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is mobile optimize and optimizing your text and images for mobile. If you've ever asked yours...

    19 min

  8. MAR 6

    19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store

    If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts! In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. After listening to this episode, you will have the answers to: How to lower your cart abandonment How will reducing your abandoned carts increase your sa...

    17 min
See All (27)

5
out of 5
4 Ratings

About

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.  Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.  If you’ve ever asked yourself: Why isn’t my eCommerce store earning morewhy your ad isn’t performingwhy your emails aren’t being openedwhy do people visit my website but don't buy Why are my customers finding my site from this referral source This is the show for you!  We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.  Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.  New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! 

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