9 episodes

Marketing can be a force for good. It can also be complicated, confusing, and downright nerve-wracking. With unlimited options and limited resources, what’s a leader to do?! This podcast brings clarity to marketing chaos. It shows you how to think differently about marketing so you can do marketing differently. And get better results with less stress.
Each week, join marketing expert Erica Mills Barnhart as she talks with thought-leaders, does live marketing make-overs, and hosts mastermind classes where she covers topics like messaging, goal-setting, audience identification, and employee happiness. Whether you work for a for-profit corporation or a non-profit organization, if you’re out to make the world a better place, this podcast will give you the insight and inspiration you need to market your mission with clarity and confidence.

Marketing for Good Erica Mills Barnhart

    • Marketing
    • 5.0, 31 Ratings

Marketing can be a force for good. It can also be complicated, confusing, and downright nerve-wracking. With unlimited options and limited resources, what’s a leader to do?! This podcast brings clarity to marketing chaos. It shows you how to think differently about marketing so you can do marketing differently. And get better results with less stress.
Each week, join marketing expert Erica Mills Barnhart as she talks with thought-leaders, does live marketing make-overs, and hosts mastermind classes where she covers topics like messaging, goal-setting, audience identification, and employee happiness. Whether you work for a for-profit corporation or a non-profit organization, if you’re out to make the world a better place, this podcast will give you the insight and inspiration you need to market your mission with clarity and confidence.

    Michael Brown: Common Ground, Tough Convos & Bold Action

    Michael Brown: Common Ground, Tough Convos & Bold Action

    In this episode, Erica talks with Michael Brown, Chief Civic Architect for Seattle’s Civic Commons. They discuss:
    Bridging the divide between policymakers and those affected by the policies in order to foster an effective connection and create real change.The challenges of finding common ground without losing what you’re fighting for, and staying open to other perspectives, especially in the current divisive atmosphere.Using data points to ensure alignment of efforts in order to leverage individual assets and activities for the collective good.The importance of defining your narrative, even if the details are uncomfortable, so you can get to the work that matters.

     Key Takeaways:
    We need to bridge the divides in order to achieve shared goals.Real change happens when we refuse to settle for output alone and work for the right outcome.Asking the right questions can lead to finding the right answers.Now is the time to lean into bold, innovative approaches. You have more to gain than you do to lose.

     "...we don't take the time to build relationships and trust. As a result, we end up being satisfied with output and pat ourselves on the back, versus actually addressing the root cause, (and achieving) the outcomes that we really wanted to reach.” —  Michael Brown

     
    Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/


    Connect with Michael Brown:
    Website: www.civic-commons.org
    Twitter: Michael C Brown (@MichaelCBrown18)
    LinkedIn: Michael Brown - Civic Architect, Civic Commons



    CONNECT WITH ERICA:
    Website: http://www.claxonmarketing.com/about-erica/
    http://www.claxonmarketing.com/
    http://www.wordifier.com
    Twitter: https://twitter.com/EricaMillsBarn
    LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
    Email: info@claxonmarketing.com

    • 47 min
    Peter Drury: Becoming Worthy Of Trust

    Peter Drury: Becoming Worthy Of Trust

    In this episode, Erica talks with Peter Drury, Chief Strategy Officer for Wellspring Family Services, a nonprofit to end the cycle of family homelessness. They discuss:
    The idea that perception of value, more than the actual value, drives decisions about how we spend our money.Recognizing qualitative and quantitative factors other than cash value that impact your fundraising effectiveness.Becoming worthy of trust by going back to the basics of kindness, authenticity, and genuine and personal signs of gratitude.Reverse engineering, or “backcasting” to define what needs to happen to reach your goals.

     Key Takeaways:
    The frame beats the facts every time.Not all gifts of the same size have equal value.People will go with a charity they already know and trust, especially in unsure times.Go from the point of impact in the future and then cast back. Then you can figure out how to get there.

     
    "If we get really good with our messaging and our marketing, we are actually raising more money for less… It comes back to perception...words...frames. And it comes back to an invitation for a person to make a difference in the world, not to you but through you. And yeah, I think that's the work." —  Peter Drury

     
    More about Peter Drury: Peter currently serves as Chief Strategy Officer for Wellspring Family Services in Seattle, where he is charged with keeping Wellspring future-focused, aligned, growing, and increasingly wise. A social worker with a business education – plus years of innovative leadership and consulting for philanthropists, executives, and boards – Peter is uniquely positioned to facilitate strategy, planning, performance measures, and optimization of the whole. Peter has supported many high-performing organizations during critical stages of growth, such as Splash, Odessa Brown Children’s Clinic, Seattle Children’s, Sightline Institute, and Make-A-Wish. He is a member of the faculty in Seattle University’s acclaimed Master of Nonprofit Leadership Program and holds MSW, MBA, and M.Div. degrees from the University of Illinois, Seattle University, and Yale University.
     
    Beyond-Cash-Fundraising-Dashboard
     
    Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/


    CONNECT WITH PETER DRURY:
    Twitter: Peter Drury (@seattledrury)
    Website: Wellspring Family Services
    LinkedIn: Peter Drury - Chief Strategy Officer - Wellspring Family Services



    CONNECT WITH ERICA:
    Website: http://www.claxonmarketing.com/about-erica/
    http://www.claxonmarketing.com/
    http://www.wordifier.com
    Twitter: https://twitter.com/EricaMillsBarn
    LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
    Email: info@claxonmarketing.com

    • 1 hr 1 min
    Misinformation & the Staying Power of Stories with Hanson Hosein

    Misinformation & the Staying Power of Stories with Hanson Hosein

    In this episode, Erica and Hanson discuss:
    Why lies spread so much more quickly than the truth.Living in an information vacuum, there’s so much information that we don’t know which to choose.How the algorithms of your browsing habits and social media know you better than you know yourself, which may motivate you even more than the stories you hear today.Creating communities with similar values. If that can’t be a whole country, can it be a state, a city, or the company you work for?

     Key Takeaways:
    Misinformation is like carbs. We are addicted to it because it’s so easy to consume and temporarily satisfying.When you’re in a state of fear and anxiety, you’re more susceptible to misinformation because you want easy answers.Stories are what set us apart from any other species as they give us our sense of identity and purpose.You need to convey something astounding, surprising, and amazing that constituents don't already know to make them stick around, and do it in a way that looks compelling enough to show that you actually mean it. 

     "Everybody says they want the truth. They want the facts. But you speak to the folks at Facebook as I have, and they will tell you that uniformly, the links that get the most attention are the ones that are patently false. That's what people are attracted to." —  Hanson Hosein
     
    Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
     
    About Hanson: Hanson Hosein is Co-Director of the Communication Leadership master’s program at the University of Washington and the President of HRH Media Group LLC  a media production and communications strategy firm that has worked with organizations such as REI, Microsoft, Tableau Software and the King County Prosecuting Attorney’s Office. He’s a pioneer of multimedia storytelling: as an Emmy and Overseas Press Club award-winning journalist for NBC News, a solo TV war correspondent with MSNBC and CBC and a documentary film director whose work has been streamed and broadcast worldwide. While at the UW, Hanson has also been recognized as Seattle’s “Most Influential” as he engages publicly with the region’s leaders on-camera and on-stage.  He has law degrees from McGill University and the University of Paris, and a master’s in journalism from Columbia University.

     
    Connect with Hanson Hosein:
    Watch Hanson’s  “Future Computed” interview with Microsoft leadership on Artificial Intelligence - https://videopress.com/v/2lK0nA3a
    Hanson’s TEDx talk  “Why I drop the Mic”- https://www.youtube.com/watch?v=yI3nGrxWR_U
    His Creative Mornings presentation on Creativity and Compassion. https://www.youtube.com/watch?v=iCBHl9SYTf0&feature=youtu.be
    Get Hanson’s book “Storyteller Uprising”: https://www.amazon.com/Storyteller-Uprising-Trust-Persuasion-Digital/dp/1463631502/ref=sr_1_1?ie=UTF8&qid=1321342796&sr=8-1
    Website: www.hrhmedia.com
    Email: Email@hrhmedia.com

    Also Discussed:
    The Center for an Informed Public: https://www.cip.uw.edu/
    Thought Exchange: https://www.thoughtexchange.com/
     

    CONNECT WITH ERICA:
    Website: http://www.claxonmarketing.com/about-erica/
    http://www.claxonmarketing.com/
    http://www.wordifier.com
    Twitter: https://twitter.com/ClaxonMarketing
    LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
    Email: info@claxonmarketing.com

    • 46 min
    COVID-19 Angst & Fundraising Joy with Rebecca Zanatta

    COVID-19 Angst & Fundraising Joy with Rebecca Zanatta

    In this episode, Erica and Rebecca discuss:
    The weirdness of engaging donors during COVID-19. And the fact that people want to help so giving them ways to get involved will spark joy for them.What fundraising will look like after COVID-19 and how to prepare for it.Whether Millennials approach giving to charity differently from Baby Boomers or Gen X.Focusing on the short-term without losing sight of the long-term.How to engage individuals board members in ways that play to their strengths and the value of clearly communicating with them about your organization’s current needs and how they can help you meet them. 
    Key Takeaways:
    Don’t be afraid to engage your donors in challenging times, and encourage your board members who are still active.The 3 T’s are Time, Talent, and Treasure. If your donors don’t have treasure right now, ask them for their time or their talent.Forget everything you know, and start with a blank piece of paper when thinking about your fundraising strategy. Question whether to put on an event. Do you really need one?People tend to support what they create. How can your supporters and potential supporters help you create solutions to the issues you address?

    "Donors love to be involved in something that's big, and that is really impactful. What is that next big idea you want to go out that you've learned during this time?" —  Rebecca Zenatta

    About Rebecca Zanatta: Rebecca brings 20+ years of experience building and stewarding strategic donor partnerships. She is a Washington State University graduate and holds a Certificate in Fund Raising Management from the Lilly School of Philanthropy. Rebecca is faculty at Seattle University in the Master in Nonprofit Leadership program and is a WSU Foundation Trustee.

     
    Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/


    Connect with Rebecca Zanatta:
    Twitter: https://twitter.com/rebeccazanatta
    Website: https://www.ostaragroup.com/ 
    Email: rebecca@ostaragroup.com



    CONNECT WITH ERICA:
    Website: http://www.claxonmarketing.com/about-erica/
    http://www.claxonmarketing.com/
    http://claxonuniversity.com/
    http://www.wordifier.com
    Twitter: https://twitter.com/ClaxonMarketing
    Vimeo: https://vimeo.com/claxonuniversity
    LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
    Email: info@claxonmarketing.com
     

    • 49 min
    Who Are Your True Believers

    Who Are Your True Believers

    In this episode, Erica talks about:
    The reality that at least 50% of mission statements are technically incomprehensible.The three types of people in marketing: believers, agnostics, and atheists.Channeling your energy and resources into being totally authentic to attract people who believe what you believe. 
    Key Takeaways:
    Your mission statement should be clear, compelling, and repeatable.Focus your energy and resources on those who believe in your mission.Be true to who you are to what you stand for. True believers will come, and they will bring others along.

    "What do you believe in? What does your organization believe in? Get clear on that and then communicate it so clearly, and so consistently, that your believers are drawn to you like moths to a flame. When they hear about your mission, they can't help but get involved." —  Erica Mills Barnhart
     
    Great Mission. Bad Statement.

     
    Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/



    CONNECT WITH ERICA:
    Website: http://www.claxonmarketing.com/about-erica/
    http://www.claxonmarketing.com/
    http://www.wordifier.com
    Twitter: https://twitter.com/EricaMillsBarn
    LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
    Email: info@claxonmarketing.com

    • 10 min
    Akhtar Badshah: Moving From The Me Mindset To The We Mindset

    Akhtar Badshah: Moving From The Me Mindset To The We Mindset

    About Akhtar Badshah: Dr. Badshah is an Innovation Catalyst, Educator, Philanthropist, Social Entrepreneur, Artist, Author, and Public Speaker. He is the founder and CEO of Catalytic Innovators Group, a consulting firm focused on accelerating social impact. His current work focuses on issues related to ‘democratizing innovation,’ ‘disruptive technology,’ and catalytic philanthropy. He is the curator of Accelerating Social Transformation. He is the author of Purpose Mindset: How Microsoft Inspires its Employees and Alumni to Change the World (forthcoming Fall 2020) HarperCollins Leadership series.
     
    Dr. Badshah is a Distinguished Practitioner and Senior Lecturer at the University of Washington’s Evans School of Public Policy & Governance, and the University of Washington’s Business School at the Bothell campus. He teaches classes on Social Enterprise – New Models for Mission-Based Business; Funding the Nonprofit Sector and Global Business Strategies.



    In this episode, Erica and Akhtar discuss:
    How the giving program at Microsoft helped those who participated move from an individual mindset to a focus on the collective.The collective effort required for getting through this COVID-19 crisis, even though we are separated.The reality of the digital divide and how that plays into communication in general, and in marketing.Focusing on the purpose behind what you do to create a movement.
    Key Takeaways:
    The greatest sense of purpose comes from having a collective mindset and being a part of a community.In order to reach the most people, you have to recognize and adapt to the different ways people are able, or not able, to use technology. You must find ways of practicing compassion towards yourself so you have a well of compassion to draw from for those you serve.Creating a movement is not just marketing a product or a service, but a purpose behind it.

     "Think about how you think about marketing. That attaches purpose to it, which then moves you out from the mechanics of what you are serving as a product, (into) actually, what is the end goal of what you want to see happen?" —  Dr. Akhtar Badshah
     
    TEDxRainier - Akhtar Badshah - Harnessing Disruptive Technologies
    Pitchfalls
    Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/


    CONNECT WITH AKHTAR:
    Website: Catalytic Innovators Group
    Twitter: twitter.com/Akhtarbad (@Akhtarbad)
    LinkedIn: Akhtar Badshah - Chair Of The Board Of Directors

     
    CONNECT WITH ERICA:
    Website: http://www.claxonmarketing.com/about-erica/
    http://www.claxonmarketing.com/
    http://www.wordifier.com
    Twitter: https://twitter.com/EricaMillsBarn
    LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

    • 50 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

KGagnaire ,

It’s more than good!

This podcast is all Erica - insightful, smart, witty, useful and interesting! Thanks for distilling all you know and sharing it Erica!

Drcombustion ,

Good insight on marketing for non-profits

This continues to be a good series on marketing with a lot of insight on philosophy that leads to marketing that is better for all participants. Looking forward to the rest of the series.

ian adair ,

Nonprofits here is your marketing podcast!

Erica is so knowledgeable. I have enjoyed listening and learning! Best voice on the podcast air ways, a must listen!

Top Podcasts In Marketing