59 min

Marketing for Musicians | with Lior Aharoni and Daniel Sander of Feature.FM Progressions: Success in the Music Industry

    • Music Interviews

Today’s episode is a special bonus all about marketing for musicians. My guests are Feature.FM CEO and Co-Founder Lior Aharoni and Chief Commercial Officer Daniel Sander. Lior founded Feature.FM in 2013, combining his past technology experience with his passion for helping musicians and creators focus on their art while still building a thriving independent business. Daniel has been with Feature.FM since 2014 and has spent countless hours working with hundreds of artists and marketers to understand their needs and then implement those features into the platform. We chat about pre-release and post-release strategies, the “Evergreen Presave”, how to take advantage of viral moments, and the importance of building community around your music.
In this episode we'll dig in on...
The ideal release plan for independent artists in 2022
The importance of "link in bio" on social media platforms
Building community around your music
Collecting fan information so you can connect with them directly
Pre-Release vs Post-Release strategies
The Metrics and Data that DSPs and AandR use to gauge artist performance
The "Evergreen Presave" Strategy
The rise of short-form video and how musicians can use it to connect with fans
Educating yourself about the tools available to you
The impact of Pre-Saves

Learn More About Feature.FM...
Website: https://feature.fm/ (https://feature.fm/)
Instagram: https://www.instagram.com/feature.fm/ (https://www.instagram.com/feature.fm/)
YouTube: https://www.youtube.com/c/FeatureFm (https://www.youtube.com/c/FeatureFm)
Our Sponsors:
Sign Up for Complete Producer Network https://www.completeproducer.net/share/z_LJhc8M_GtKZ1OX?utm_source=manual (HERE)!
Get on the Waitlist for The Beats Accelerator Process https://knowledge.completeproducer.pro/bapwaitlist (HERE)!
Get on the Waitlist for The Mix Accelerator Process http://mixaccelerator.com/ (HERE)!
Progressions Links:
Support Progressions on https://www.patreon.com/progressionspod (Patreon)!
Sign up for the https://mailchi.mp/87a95bbfe666/progressionspod (Progressions Mailing List)
Instagram: https://www.instagram.com/progressionspod/ (https://www.instagram.com/progressionspod/)
Facebook: https://www.facebook.com/ProgressionsPod/ (https://www.facebook.com/ProgressionsPod/)
Twitter: https://twitter.com/progressionspod (https://twitter.com/progressionspod)
Learn more about Travis: https://www.travisference.com/ (https://www.travisference.com/)
Affiliate Links:
https://soundflow.org/invite?fpr=progressions (Soundflow) - Speed up your workflow!
https://kit.co/travisference/gear-i-can-t-live-without (Gear I Can't Live Without!)
https://kit.co/travisference/progressions-recommended-reading (Recommended Reading)
https://kit.co/travisference/progressions-podcast-setup (Check out the Progressions Podcast Setup)
https://riverside.fm/?utm_campaign=campaign_1andutm_medium=affiliateandutm_source=rewardfulandvia=travis-ference (Riverside.fm) - Video Interview Platform
Captivate.fm - Start your own Podcast!


Credits:
Guest: Lior Aharoni and Daniel Sander
Host: Travis Ference
Editor: https://linktr.ee/djempirical (Stephen Boyd)
Theme Music: inter.ference

Today’s episode is a special bonus all about marketing for musicians. My guests are Feature.FM CEO and Co-Founder Lior Aharoni and Chief Commercial Officer Daniel Sander. Lior founded Feature.FM in 2013, combining his past technology experience with his passion for helping musicians and creators focus on their art while still building a thriving independent business. Daniel has been with Feature.FM since 2014 and has spent countless hours working with hundreds of artists and marketers to understand their needs and then implement those features into the platform. We chat about pre-release and post-release strategies, the “Evergreen Presave”, how to take advantage of viral moments, and the importance of building community around your music.
In this episode we'll dig in on...
The ideal release plan for independent artists in 2022
The importance of "link in bio" on social media platforms
Building community around your music
Collecting fan information so you can connect with them directly
Pre-Release vs Post-Release strategies
The Metrics and Data that DSPs and AandR use to gauge artist performance
The "Evergreen Presave" Strategy
The rise of short-form video and how musicians can use it to connect with fans
Educating yourself about the tools available to you
The impact of Pre-Saves

Learn More About Feature.FM...
Website: https://feature.fm/ (https://feature.fm/)
Instagram: https://www.instagram.com/feature.fm/ (https://www.instagram.com/feature.fm/)
YouTube: https://www.youtube.com/c/FeatureFm (https://www.youtube.com/c/FeatureFm)
Our Sponsors:
Sign Up for Complete Producer Network https://www.completeproducer.net/share/z_LJhc8M_GtKZ1OX?utm_source=manual (HERE)!
Get on the Waitlist for The Beats Accelerator Process https://knowledge.completeproducer.pro/bapwaitlist (HERE)!
Get on the Waitlist for The Mix Accelerator Process http://mixaccelerator.com/ (HERE)!
Progressions Links:
Support Progressions on https://www.patreon.com/progressionspod (Patreon)!
Sign up for the https://mailchi.mp/87a95bbfe666/progressionspod (Progressions Mailing List)
Instagram: https://www.instagram.com/progressionspod/ (https://www.instagram.com/progressionspod/)
Facebook: https://www.facebook.com/ProgressionsPod/ (https://www.facebook.com/ProgressionsPod/)
Twitter: https://twitter.com/progressionspod (https://twitter.com/progressionspod)
Learn more about Travis: https://www.travisference.com/ (https://www.travisference.com/)
Affiliate Links:
https://soundflow.org/invite?fpr=progressions (Soundflow) - Speed up your workflow!
https://kit.co/travisference/gear-i-can-t-live-without (Gear I Can't Live Without!)
https://kit.co/travisference/progressions-recommended-reading (Recommended Reading)
https://kit.co/travisference/progressions-podcast-setup (Check out the Progressions Podcast Setup)
https://riverside.fm/?utm_campaign=campaign_1andutm_medium=affiliateandutm_source=rewardfulandvia=travis-ference (Riverside.fm) - Video Interview Platform
Captivate.fm - Start your own Podcast!


Credits:
Guest: Lior Aharoni and Daniel Sander
Host: Travis Ference
Editor: https://linktr.ee/djempirical (Stephen Boyd)
Theme Music: inter.ference

59 min