Marketing For Supplement Brands

Bobby Hewitt
Marketing For Supplement Brands

Discover what works in dietary supplement marketing. If you’re a supplement brand, this show will uncover:- How to maximize your supplement marketing- What are the top supplement trends?- How to use YouTube ads to grow a health supplement business- What is the best way to grow a supplement brand?- How to grow a supplement company- What are the best supplement marketing strategies that work- Is a supplement business profitable- Who buys supplements- Supplement funnel hacking- How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 12 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.  Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.  

  1. 6D AGO

    Built to Sell: How to Sell Your Supplement Brand for a Lucrative Exit

    "Send me a text" Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a profitable transition. Key Takeaways: What buyers look for in a supplement brand (and what turns them off)How to boost your valuation before listing your businessThe importance of clean financialsHow to decide if you should use a broker or go directCommon pitfalls to avoid during the selling processIf you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    55 min

  2. JUL 6

    The Hidden Tradeoff in Supplement Marketing

    "Send me a text" Why Chasing LTV Alone Is Costing You More Than You Think n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success. Key Takeaways: Why focusing solely on LTV can backfire in the long runHow customer success drives word-of-mouth and retentionPractical ways to personalize, educate, and support customers post-purchaseKey metrics to track beyond just revenueHow to build supplement journeys that create loyal, long-term customersIf you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    25 min

  3. JUN 29

    Supplement Business Success Metrics: Optimizing CAC, Payback, and Contribution Margins

    "Send me a text" Key Takeaways from This Episode: Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:Customer Acquisition Cost (CAC)Payback PeriodContribution MarginKaak (Customer Acquisition Cost): Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.Payback Period: The time it takes to recoup your Kaak. Healthy brands aim for 3–6 months. Longer payback = cash crunch. Faster payback = faster growth.Contribution Margin: This is the profit left after variable costs. Successful brands often hit 30%–60%, with 50%+ being ideal for scale. If it’s below 30%, scaling will be tough.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    33 min

  4. JUN 22

    How Top Supplement Brands Win Authority Through Content Marketing

    "Send me a text" This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products. Key Takeaways Modern supplement brands succeed by positioning themselves as information providers, not just product sellersQuality content creates lasting value that continues generating traffic and trust long after creationThe host's approach: weekly podcasts transformed into 1,000-word articles, creating 52,000 words of content annuallyIf you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    34 min

  5. JUN 15

    Cracking the Weight Loss Buyer Code: Why People Really Buy Weight Loss Supplements

    "Send me a text" Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers? The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions. Most weight loss customers aren't buying a product - they're buying hope. And how you handle that hope determines everything about your business. Join me as I reveal the ethical framework that's helping forward-thinking supplement companies double their customer lifetime value while actually delivering better results. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    25 min

  6. JUN 8

    Innovation Strategies for Beauty from Within Supplement Brand

    "Send me a text" Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line.  Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets through customized solutions and expert consultation. For more information about partnering with VitaQuest International or to discuss your supplement project, contact them at info@vitaquest.com or visit VitaQuest.com to get started on your journey from concept to market. Key Topics Discussed: Market Opportunities: Understanding the explosive growth in beauty supplements and why this category extends far beyond traditional topical productsThe Two Types of Supplement Entrepreneurs: Data-driven opportunists vs. passion-driven problem-solvers with personal experienceAvoiding Failure to Launch: How VitaQuest helps entrepreneurs navigate the complex world of supplement development and manufacturingInnovation in Product Formats: From gummies to powders, effervescent tablets to stick packs - choosing the right delivery method for your target audienceDay vs. Night Formulations: Strategic approaches to supplement timing and how to leverage your body's natural repair cyclesSensory Experience: The critical importance of taste, texture, and overall user experience in supplement successRegulatory Considerations: Navigating structure/function claims and staying compliant while telling your brand storyHolistic Beauty Protocols: Combining internal supplements with topical products for maximum efficacy If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    1h 15m

  7. JUN 1

    The Hidden Path to Building a Fulfilling and Profitable Health Business

    "Send me a text" Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage. Discover how focusing on a specific niche can generate millions without massive overhead, why flying under the radar protects you from industry sharks, and the exact formula for building customer relationships that big brands can't touch. If you're tired of competing with industry giants and want to build a profitable supplement business on your own terms, don't miss this episode packed with actionable strategies you can implement today. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    23 min

  8. MAY 25

    Off-Amazon Playbook: Diversify or Die

    "Send me a text" Are you building your supplement business on the quicksand of Amazon dependency?  In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope without a safety net. I'll share real strategies from successful supplement brand owners who've created Amazon-proof businesses through smart diversification. Whether you're making six figures or just starting out, this episode could save your business from disaster when, not if Amazon suspends your product. Tune in to discover how email, content, and strategic partnerships can transform your vulnerable supplement brand into a resilient business empire. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there? The quickest way to do that is through paid advertising. Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7. Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    19 min
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4.9
out of 5
26 Ratings

About

Discover what works in dietary supplement marketing. If you’re a supplement brand, this show will uncover:- How to maximize your supplement marketing- What are the top supplement trends?- How to use YouTube ads to grow a health supplement business- What is the best way to grow a supplement brand?- How to grow a supplement company- What are the best supplement marketing strategies that work- Is a supplement business profitable- Who buys supplements- Supplement funnel hacking- How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 12 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.  Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.  

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