7 episodes

We're diving deep into everything marketing! From inbound, outbound, digital, online, whatever you call it I'm sharing the industry secrets to help you grow your company, brand, or small business.

Marketing for The Small Business Braedon Kruse

    • Marketing
    • 5.0 • 1 Rating

We're diving deep into everything marketing! From inbound, outbound, digital, online, whatever you call it I'm sharing the industry secrets to help you grow your company, brand, or small business.

    What's The Difference Between Sales & Marketing

    What's The Difference Between Sales & Marketing

    What's the difference between sales & marketing? In this podcast, we'll discuss how these 2 departments can work together to grow your company.

    What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

    • 6 min
    The Complete Guide To Building The Best Web Design

    The Complete Guide To Building The Best Web Design

    It’s no longer feasible to run a business, even a brick-and-mortar one, without a web presence.

    Consumers turn to the internet for everything from product research to location and operating hours. Having even a simple website that’s well-designed can give you an edge in your field, and if you have products to sell, your site can open up new markets and expand your business cheaply and easily.

    Website design software has evolved so it’s easier to use now more than ever. You don’t need to know coding to develop an attractive and functional site. No matter what program you use, there are basic rules and tips that will give your website a professional look, make it easy to find, and show your company in the best light.

    Every website has a hosting provider, a content management system to build the website on, a theme, a builder within the theme, and plugins used to help the website function.

    Here’s my step-by-step guide to creating a successful business website.

    Learn More On Our Blog Post: https://soonermarketingsolutions.com/web-design/the-complete-guide-to-building-the-best-web-design/

    What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

    • 10 min
    WooCommerce VS Shopify – Which Is Better For Your Store?

    WooCommerce VS Shopify – Which Is Better For Your Store?

    WooCommerce vs Shopify is a showdown between two e-commerce giants. Shopify powers over 800,000 online stores, while WooCommerce claims it’s the web’s most popular e-commerce platform. But which is right for you?

    Shopify is powerful, reliable, and easy to use, offering lovely templates and brilliant customer support. With Shopify, you’re paying a monthly premium for a solid platform – in fact, Shopify goes on to win today’s battle (spoiler alert!).

    WooCommerce is the e-commerce plugin that turns any WordPress site into a powerful online store. It’s an open-source platform, and therefore free to install, making it ideal for cost-conscious users, but you’ll need to pay for things like hosting and security, however.

    With WooCommerce, you can create a truly bespoke, enormous online store if you know how to code (or can hire someone who does). In this article, we’ll be discussing WooCommerce powered by Bluehost, our top-rated hosting provider for all WordPress sites.

    This podcast will tell you which of these platforms will best suit your business. We’ve conducted extensive research on over 50 platforms, so we know all the ins and outs, and we’ve pitched WooCommerce and Shopify against each other in categories such as ease of use, pricing, sales features, customer support, and more.

    Learn More On Our Blog Post: https://soonermarketingsolutions.com/web-design/woocommerce-vs-shopify/

    What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

    • 9 min
    7 Elements Of A Great Construction Marketing Strategy

    7 Elements Of A Great Construction Marketing Strategy

    What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

    Learn More On Our Blog Post: https://soonermarketingsolutions.com/strategy-tactics/7-elements-of-a-great-construction-marketing-strategy/

    It’s Time For Your Construction Marketing To Get Creative!

    Covid-19 changed the world. It sparked businesses all over to re-evaluate how they operate. The construction business has been no different. For many contractors, it has meant figuring out how to strategically work factoring in the needs of social distancing and use of PPE (Personal Protection Equipment). Yet, while like many industries, construction has seen its share of challenges during the pandemic, many companies are seeing this time as a way to get creative with their construction marketing, to not just survive but actually build a better brand.

    Construction Marketing Challenges
    Construction Marketing has always had its challenges. As the new era of device-driven technology takes over everything from communication to project proposals, construction company owners have been forced to embrace it often in place of traditional “handshake” interactions.

    So, what are your steps if you are contractor, developer or construction business owner seeking to use construction marketing to establish and increase your brand? Here are few ideas to help you “build” your brand, increase qualified leads and get your company in front of the right decision makers.

    1. Establish A GREAT Website.
    Every business needs a website! Whether you are a small contractor who offers home remodeling services or a large company building multi-million-dollar skyscrapers, you must have an online presence. Potential clients are going to want to look you up on the Internet. Think of this as your business card, your website builds trust. It helps to establish your legitimacy as a company. If potential clients can’t find your company online, they will often move on to their next consideration.

    Your Construction Marketing Website Should Have:

    An About Page – This tells your website visitors who you are, your history and experience.
    A Services Page – Lets clients know what services you have to offer.
    A Testimonials Page – This is important to build trust.
    A Gallery or Projects Page – To provide visual impact and show the results of your work.
    A Blog Page – For support of SEO through continued updates via fresh content.
    A Contact Page – So that potential clients can reach you easily.


    *Don’t Forget SEO (Search Engine Optimization)! SEO is crucial for getting your website to the Top of Google Searches.

    To have good dynamic SEO, your website needs both Off- and On-Page SEO. In addition, you should have an avenue such as a blog to continually feed good updated SEO content to your website.

    2. Embrace Social Media.
    Okay first off, let us just say social media is not just about “playing on Facebook”. Social Media Marketing is an effective tool for construction marketing. The key is doing it right.

    For those contractors and companies in the home building and remodeling services’ market, social platforms such as Facebook, Twitter and Instagram are essential for reaching homeowners.

    These platforms can help you to build a great referral community to “pass on” your name and advertise your services by word of mouth via the Internet.

    Social Media is also a great way to get personal and build relationships with your followers (customers). Let the community see who you are as a civic business leader. And while, having a Facebook Page is a standard for all businesses, for those in the...

    • 8 min
    Local Listings Management

    Local Listings Management

    What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

    Learn More On Our Blog Post
    https://soonermarketingsolutions.com/seo-sem/what-is-local-listing-management-and-why-is-it-important/

    Learn More About Sooner Marketing's Local Listings Management Service:
    https://soonermarketingsolutions.com/service/local-listings-management/

    In this podcast we'll cover What Is Local Listing Management And Why Is It Important?

    Customers Are Looking For Your Business Online, Are You Making It Easy To Find What They Need?
    82% Of Mobile Searches Include "Near Me"
    Are You Showing Up In Results?
    Local listing management is the process of continuously updating and maintaining a business’ location data across online directories, websites, and other customer-facing platforms. Like Google My Business, Yelp, and many others.

    A local listing typically comprises a business’ name, address, and phone number, referred to collectively as “NAP” data. But local listings can, and should, include a wealth of other data, such as hours of operation, product descriptions, services provided and photos of a business’ interior.

    There are thousands of local business directories across the internet. Many of them are niche directories that focus on a particular industry, such as home improvement, real estate, legal services, and more. While it’s important to manage your business listings on as many sites as possible, your main focus should be on the larger directories.

    While it might sound challenging or time-consuming to claim and maintain all your business’ online listings, these citations can significantly simplify and speed up your approach to local and hyperlocal marketing. Fortunately, we are here to provide you with one and easy solution!

    Why Are Local Listings Important?
    When managed properly they provide visibility and marketing opportunities for your business.

    But because local listing management deals with data, there are plenty of things that can go wrong when you leave these online local listings un-claimed.

    Customers are looking for your business online, are you making it easy to find what they need?

    Complete Business Listing Information
    Incomplete listing information makes it difficult for customers to make informed decisions. It also makes your business look less trustworthy than a business that has all of that information readily available.

    For this reason, it’s important to start your strategy by claiming and completing all of the profiles on your local listing sites. Even the ones you check less frequently should be fully optimized for search engines. This allows any customer to find all the information they need about your business.

    Company name
    Business hours
    Company phone
    Driving directions
    Business location
    Photos of the business
    Product or service listings

    Listings Boosts Search Engine Optimization (SEO)
    Not only do accurate listings improve your company’s ranking in search results, but having inaccurate listings can actually damage your SEO.

    Google relies on listing data to provide accurate results to local searchers. If Google finds discrepancies in your listing data and cannot trust the information is accurate, it will be less likely to show your business in search results. It’s possible that your business is listed on websites you don’t know about.

    For this reason, it’s important to start your strategy by claiming and completing all of the profiles on your local...

    • 9 min
    #2 How to Get More Reviews on Google & Facebook

    #2 How to Get More Reviews on Google & Facebook

    Does anyone buy anything these days without reading *at least* a handful of customer reviews first?

    The answer is no… or very few.

    90%, actually – that’s the percentage of consumers who read online reviews before visiting a business or purchasing a product.

    It stands to reason….

    People trust each other more than they trust companies.

    But how can a company encourage current or former customers to leave reviews?

    This podcast covers *a ton* of real-life examples of how companies have encouraged customer reviews for better credibility and conversion rates.

    • 11 min

Customer Reviews

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