23 episodes
Marketing Freed David Richter
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- Business
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.
Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.
Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.
Subscribe today on your favourite podcast platform.
Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.
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Insights for Innovation and Growth Through Market Research with Angela Richmond
In this episode, David is joined by Angela Richmond, founder of Red Fox Research, who explores the crucial role of market research in developing new products, expanding into new markets, and refining messaging to better align with the target audience. Angela shares her extensive experience in B2B and technology sectors, discussing the nuances of both qualitative and quantitative research methods.
In this episode, we discuss:
The importance of understanding your audienceWhen you should use quantitative or qualitative researchAt what point you should involve the client in focus groupsHow to structure survey questions to reduce bias
CONNECT
Angela Richmond on LinkedIn https://www.linkedin.com/in/angela-richmond-503919/ Angela’s website: https://redfoxres.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk
LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902 -
Creating SEO Content That Works For Google, Users & Your Business - With Charlie Williams
When it comes to SEO - Google’s advice is that you just need to produce great content for your users. But, at the same time, we know there are techniques for producing content that ranks well but doesn’t necessarily match what the user wants or the business’s objectives.
In this episode, I’m joined by Freelance SEO consultant, Charlie Williams to discuss how we can produce content that ranks on Google but is also helpful for users and your business
In this episode, we discuss:
The concept that every page should have a specific job or goalStrategies for organising website content to meet these goalsHow recent changes in Google’s algorithm are affecting SEO practicesThe shift towards rewarding high-quality content over formulaic approachesThe ongoing challenges and opportunities in the SEO landscapeA tonne of resources to keep up to date on the latest SEO trends and techniques
CONNECT
Charlie Williams on LinkedIn https://www.linkedin.com/in/charlie-williams/ Charlie’s website: https://chopped.io/ Charlie’s X profile: https://x.com/pagesauce David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk
LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902 -
Standing Out in the Herd. Strategies for Differentiating Your Marketing Agency
Most markets are highly competitive so how can you stand out from the morass of similar businesses and get your ideal customer to choose you over someone else? The answer is to craft a differentiated position and communicate in a way that makes you memorable and causes people to take action. But it’s easier said than done, in fact even most marketing agencies suck at doing this for themselves.
In this episode, I’m joined by Seb Mackay, co-founder of Soba Private Label, a boutique agency that helps marketing agencies stand out and make their competition irrelevant.
In this episode, we discuss:
The importance of having a clear and unique position to stand out Why it’s better to be a stallion than a zebra The power of specialisingThe results of Soba’s Pay-What-You-Want Experiment and what Seb learned from it
CONNECT
Seb on LinkedIn https://www.linkedin.com/in/sebmackay/ Soba Private Label: https://www.soba.agency/ The Noodle Club Newsletter: https://noodleclub.substack.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk
LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902 -
Marketing Campaigns With Big Ideas = Bigger Impact - With Pete Coles
In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a single-minded big idea in marketing campaigns and how such approaches can vastly outperform minor optimisations in typical marketing strategies..
In this episode, we discuss:
The importance of a big idea for a campaignWhat crucial information should be included in the briefWhy your campaign needs to be disruptive
CONNECT
Pete Coles on LinkedIn https://www.linkedin.com/in/petecoles/ Pete's website: https://www.petecoles.co.uk/David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk
LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902 -
Mastering Simplicity In Your Proposition
In this episode, we're joined by Dave Thackeray, a seasoned content strategist with a passion for simplification in communication. Dave's journey from journalism to content strategy in various sectors, including education and telecommunications, has led him to advocate for clarity and simplicity in business propositions.
In this episode, we discuss:
The importance of simplicityThe Double Diamond Design FrameworkTechniques for gathering diverse viewpoints Breaditation
CONNECT
Dave Thackeray on LinkedIn https://www.linkedin.com/in/davethackeray/ and X: https://twitter.com/DaveThackeray Dave’s website: https://www.wordandmouth.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk
LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902 -
How To Stop Self-Silencing and Amplify Your Impact: A Conversation with Fifi Mason
In this episode, David welcomes Fifi Mason, a personal brand and visibility coach, to explore the topic of self-silencing.
Whether you’re a solopreneur who doesn’t believe you have anything valuable to say, or a marketing team who needs to help an introverted internal expert become the organisation's evangelist, Fifi guides you through how to stop self-silencing, express yourself and make an impact.
In this episode, we discuss:
What is self-silencingThe five core reasons why you might be self-silencingStrategies and techniques you can use to overcome self-silencing
CONNECT
Fifi Mason on LinkedIn https://www.linkedin.com/in/thefifimason/ Fifi’s website: https://fifimason.com/ More links to Fifi’s social channels: https://fifimason.com/connect/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk
LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902