9 episodes

Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

Marketing Freed David Richter

    • Business

Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

    Understanding the impact of SGE on SEO, with Hannah Millist

    Understanding the impact of SGE on SEO, with Hannah Millist

    For the last 20 years, if you wanted to find something out online, you almost certainly used Google to start the process. But in what feels like the blink of an eye, AI has come along and promises to disrupt how people discover, interact with and understand the whole of the internet.  Joining me today is Hannah Millist, founder of TwoGether Digital, where we'll talk about how Google is experimenting with AI and its search results, and how businesses can get their content to be SGE ready.
    In this episode, we discuss:
    What SGE isHow you can test SGE out before it gets released to the UK How AI’s integration into search results is likely to impact SEO and web trafficThe type of content that Google seems to prioritise in its SGE responses
    CONNECT
    Hannah Millist on LinkedIn:https://www.linkedin.com/in/hannah-millist-bb23b5188/ or https://twogether-digital.co.uk/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  

    LISTEN
    Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902

    • 26 min
    Clear Strategies & Measurable Goals On Social Media - With Luan Wise

    Clear Strategies & Measurable Goals On Social Media - With Luan Wise

    Failure to plan is planning to fail, and research by this week’s guest shows that most marketing teams are doing just that when it comes to their organisation’s social media. 
    In this episode, I catch up with Luan Wise a marketing consultant specialising in social media where, among other things, we discuss the need for clear strategies and measurable goals to ensure that social media aligns with business objectives and the different approaches and outcomes to expect when posting from your corporate profile vs your personal one.  
    In this episode, we discuss:
    The importance of strategy in social media and why it’s often overlookedUnderstanding your audience beyond demographicsThe differences between corporate and personal content on social mediaHow to get non-marketing spokespeople involved in your social activity

    CONNECT
    Luan Wise on LinkedIn - www.linkedin.com/in/luanwise/ or Luan’s website www.luanwise.co.uk/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  

    OTHER
    Luan’s books:
    Relax it’s only social media: https://www.amazon.co.uk/Relax-Its-Only-Social-Media/dp/153555729X/ Planning for Success: https://www.amazon.co.uk/Planning-Success-practical-achieving-marketing-ebook/dp/B0CL5MD63S 

    • 28 min
    Crafting Compelling Case Studies With Rob Beadle

    Crafting Compelling Case Studies With Rob Beadle

    Whether it’s fair or not, people generally don’t trust marketing, which is what makes customer case studies so valuable. Instead of just broadcasting a marketing message, your customers are sharing their stories in their own words. 
    In this episode of Marketing Freed, I’m joined by Rob Beadle who shares insights from his career as a B2B Technology Copywriter about how case studies can be used throughout the whole buying journey, and how businesses can systemise getting new case studies created rather than leaving it up to chance.
    In this episode, we discuss:
    The versatility of case studiesHow case studies can be repurposed to get maximum value from themWhy case studies shouldn’t be gatedWhether to aim for household names or more representative customers as a vendorHow to bake getting case studies created into your business processes

    CONNECT
    Rob Beadle on LinkedIn: www.linkedin.com/in/robbeadleuk/ and https://robbeadle.co.uk/David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/  and https://clickpop.co.uk/ 

    OTHER
    During the episode, we mention Case Study Kickstarter, a useful guide that Rob has created to help businesses get started with creating case studies. You can download this free guide at https://robbeadle.co.uk/marketing-freed/

    LISTEN
    Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902 

    • 37 min
    Simplifying Your CRM to Generate More Sales

    Simplifying Your CRM to Generate More Sales

    Keeping accurate, up-to-date information about your current and potential customers is crucial to effective sales and marketing activity. But, with increasingly complex tools to automate its analysis and associated activity, there’s a real risk to small businesses of ending up with just data instead of actionable intelligence.  
    In this episode of the Marketing Freed Podcast, we sit down with Simon Washbrook, founder of Popcorn CRM, a platform designed specifically for the needs of small businesses. Simon shares the importance of aligning sales and marketing, the pitfalls of complex CRM systems, tips on how to make your emails more effective, and what signals to look out for from your prospects that mean they’re ready to buy.
    In this episode, we discuss:
    Why simplicity beats complexity in CRMThe importance of sales and marketing alignmentThe human element in automation4 types of email and how to improve their effectivenessSignals to look out for in your contact’s email and browsing behaviour that make them a hot prospect 
    CONNECT
    Simon Washbrook on LinkedIn - https://www.linkedin.com/in/simondwashbrook/ Find out more about Popcorn's simple CRM for small business at https://www.popcorncrm.co.uk/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ 

    RESOURCES
    Take the 6-question quiz from Popcorn CRM and find out what small business CRM is right for you: https://popcorncrm.co.uk/crm-for-small-business-evaluation-tool-which-crm-is-right-for-you/ And access Popcorn’s free learning centre here: https://popcorncrm.co.uk/crm-for-small-business-evaluation-tool-which-crm-is-right-for-you/#

    • 34 min
    Lost Your Voice? Insights From Brand Voice Strategist Bethany Joy

    Lost Your Voice? Insights From Brand Voice Strategist Bethany Joy

    Most organisations would never dream of allowing the imagery used on their website or brochures to be left to chance. 
    However, when it comes to the language used in written and verbal communication, only around a third of UK businesses have invested time and effort into their tone of voice. 
    And yet, the words you use make a huge impact on how you’re perceived, so investing in your brand voice could give you a significant advantage over the majority of companies who are lost in a sea of sameness.
    In this episode of the Marketing Freed podcast, brand voice strategist; Bethany Joy shares her insights on working with companies to uncover their brand voice and embed it throughout their organisation. 
    In this episode, we discuss:
    Why having a brand voice isn’t optionalHow to uncover what your brand voice isWays to embed your brand voice throughout your commsWhy a brand voice isn’t about being quirky, it’s about being authentic.When it’s appropriate to be aspirational in your brand voice without being misleadingThe importance of contextWhy a brand voice should be like a window
    CONNECT
    Bethany Joy on LinkedIn - https://www.linkedin.com/in/dergal/ or https://www.bethanyjoy.co.uk/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk 

    RESOURCES
    Throughout the episode, we refer to two papers Bethany has written. As you might expect, they’re full of intelligent, witty insights about brand voice. They’re beautifully designed too. Download them here:
    The nine immutable laws of brand voice https://mailchi.mp/406214432e49/nine-laws The five numbers that will clinch your case for brand voice work https://mailchi.mp/fa2f0e5ac63c/bethany-joy-five-numbers-clinch Example of the effect changing a single word has on a paragraph of copy from DeadHappy https://www.linkedin.com/posts/iambethanyjoy_willtherealbrandvoicepleasestandup-activity-7160527950201692160-6AA4?utm_source=share&utm_medium=member_desktop 

    LISTEN
    Spotify - https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ecApple Podcasts - https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462YouTube - https://www.youtube.com/@MarketingFreedPodcast

    • 34 min
    Nurturing Connections: The Art of Newsletters with Lenka Koppova

    Nurturing Connections: The Art of Newsletters with Lenka Koppova

    With more and more marketing happening within the walled gardens of social media, there’s one channel where businesses remain in control over who sees what messages. What’s more, it’s pretty much free.
    Email marketing, including e-newsletters, continues to be a crucial tool for building deep relationships with both existing and potential customers. Yet for many businesses, they’re either underutilised or perhaps worse, hastily cobbled together at the end of every month just so that something gets sent out. 
    In this episode of the Marketing Freed podcast, marketing therapist, Lenka Koppova shares why she feels every business needs to use newsletters as part of their marketing, along with tips on how to make them an effective part of your marketing toolkit. 
    In this episode, we discuss:
    Where newsletters fit in the customer journeyWhat content will resonate with your audienceHow frequently you should send your newsletters to your listHow to gain feedback and interaction from your newsletter subscribers
    
    CONNECT
    Lenka Koppova on LinkedIn: https://www.linkedin.com/in/lenkakoppova/ Find out more about Lenka’s services at https://lenkakoppova.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ Clickpop - https://www.clickpop.co.uk
    LISTEN
    Spotify - https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ecApple Podcasts - https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462YouTube - https://www.youtube.com/@MarketingFreedPodcast

    • 34 min

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