Marketing Freed David Richter

In this episode, we delve into transforming website traffic into valuable leads, featuring insights from John Millist, a seasoned UX consultant.
We discuss the common pitfalls companies face in user experience, the importance of truly understanding your audience and involving actual users in the UX process to avoid biases and ensure meaningful design solutions.
The conversation also covers practical aspects of UX work, including the art of getting genuine feedback from users and a straightforward UX process centred around research, design, and testing.
In this episode, we discuss:
What UX is and isn’tThe importance of understanding your audienceA process to follow to continually improve your UXHow to recruit usersTools to use to gather data and feedback on the user journeyHow to ask questions that gain the most valuable insights
CONNECT
John Millist on LinkedIn https://www.linkedin.com/in/john-millist-63068774/ or https://twogether-digital.co.uk/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  

LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 
Deezer: https://www.deezer.com/en/show/1000659902

When most people think about marketing, they automatically think about the promotional aspects of it. But anyone who has studied GCSE business will be able to tell you, that the other P’s in the marketing mix are equally important. 
In this episode of Marketing Freed,  product marketing consultant Lauren Fisher joins me to discuss the importance of marketing being involved in new product development, along with some tips from Lauren to make sure you end up with something your customers actually want to buy.

In this episode, we discuss:
How marketing can build strong connections with product development teams.How to gain insights from consumers What factors you should prioritise new product development ideas on

CONNECT
Lauren Fisher on LinkedIn https://www.linkedin.com/in/lauren-fisher-69553837/ or Lauren’s website: https://productmarketingpeople.com/ 

David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  


LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902 

The cornerstone of any strategy is not just understanding where you want to be, but also where you are now. And getting social media right for your organization is no different.
In this episode of Marketing Freed, I’m joined by social media consultant, Fiona O'Donoghue, as we discuss how brands can audit their social media and use that as a springboard into an effective social media strategy.
In this episode, we discuss:
What a social media audit should include.The key metrics to analyse.Which social profiles you should analyse beyond your own brand’s. How frequently you should run a social media audit.Competitive analysis can provide inspiration and insight into what works well in your industry and beyond.The importance of integrating social media efforts into the broader marketing strategy for a cohesive user experience.
CONNECT
Fiona O’Donoghue on LinkedIn:https://www.linkedin.com/in/fiona-odonoghue/ Instagram: https://www.instagram.com/attentionseeker_social/ or Fiona’s website: https://attention-seeker.com/

David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902

The idea of a target market has been around for donkey's years. But with increasingly crowded markets, along with better targeting options for your marketing, simply knowing broadly who you’re selling to isn’t enough, particularly if you’re a smaller business with a limited budget. 
In this podcast episode, David is joined by marketing consultant and trainer Ros Conkie to explore strategies for businesses to identify their ideal customers and employ cost-effective marketing tactics to reach them.
In this episode, we discuss:
The importance of understanding your ideal customer persona (ICP)What characteristics should form your ICPHow to find out what makes your ICP tickHow to employ a lean approach to your marketing to continually optimise itThe complexities of attribution and a simple way to get a signal from the noise
CONNECT
Ros Conkie on LinkedIn https://www.linkedin.com/in/rosconkie/ or Ros’s website: https://rosconkie.com/ 
David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  

OTHER
Ros has created a checklist for creating your Ideal Customer Persona which you can download here: https://rosconkie.com/checklist 

LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 
Deezer: https://www.deezer.com/en/show/1000659902

A major challenge when trying to attract new customers via your website is you’re relying on a digital medium to try and spark a human connection. 
However, it is possible to hack into human psychology to influence the behaviour of your website visitors and get more people to take the actions you want them to take. 
In this episode, I’m joined by freelance growth marketer and web design specialist, Steve Linney, who talks about how the layout, images, colours and language you use on your websites can make a massive impact on your conversion rates. 
In this episode, we discuss:
Why you should avoid talking about mememeThe role of psychology in web designOptimisation tactics and approachesHow certain design elements can make a huge difference to where our eyes are drawn on a web pageTools you can use to help implement and track your optimisationsHow you can run low-risk experiments before making a major change 
CONNECT
Steve Linney on LinkedIn https://www.linkedin.com/in/stevelinney/ , Twitter: https://twitter.com/stevelinney or Steve’s website: stevelinney.comDavid Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  

OTHER
Towards the end of the episode, we also discussed Steve’s latest project https://www.thetryb.com/ which aims to help people explore a mix of well-being experiences, including breathwork. Steve has also provided a useful resource about how Breathwork can make you a better marketer: https://www.stevelinney.com/blog/how-meditation-can-make-you-a-better-marketer/ 

LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: a href="https://www.podchaser.com/podcasts/marketing-freed-5619008"...

Advertising on search engines can be a quick and effective way to get your business in front of the right people when they’re actively looking for a product or service you provide.
But with Google making it so easy for anyone to get started, unless you’re careful, you can quickly find you’ve hosed away all of your marketing budget on buying irrelevant clicks. 
In this episode, I’m joined by David Miles from The PPC Machine, who shares some of the many tactics he has employed to help thousands of small businesses grow online, and some of the pitfalls that Google make all too easy for the unsuspecting marketer to fall into.  

In this episode, we discuss:
Why the Google Partner Program can be detrimental to a consultant’s clientsSettings and suggestions to avoid in your Google Ads campaignsHow to get your ads to stand out from the crowd and increase your click through rate

CONNECT
David Miles on LinkedIn - https://www.linkedin.com/in/googleadwordsguy/ or David’s website https://www.theppcmachine.co.uk/  David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  

LISTEN
Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902