'Marketing Greats in Higher Education' with Jonathan Sabarre

Jonathan Sabarre
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Welcome to Marketing Greats in Higher Education This podcast brings together the brightest minds in higher education marketing and communications, exploring the strategies, innovations, and challenges shaping the sector. Join me as I speak with top university marketing leaders, uncovering their journeys and the approaches driving reputation, student recruitment, and engagement. Each episode is packed with insights, bold ideas, and practical takeaways to help HE marketing professionals grow, adapt, and make an impact in an evolving landscape.

Episodes

  1. 06/22/2023

    #6 - Empowering 36 Million Consumers: Marketing Insights with Viktoria Otero Del Val

    In this episode, I sit down with Viktoria Otero del Val, the SVP of Strategy, Product, and Customer Experience at Sodexo Benefits. With Sodexo's global reach and a turnover exceeding 21 billion euros operating across 31 different countries, with 36 million consumers, Viktoria shares her insights on overcoming challenges in leading global teams effectively, delivering a personalized employee experience, leading digital transformations, balancing stakeholder needs, the exciting developments in technology. And much more… Tune in for valuable insights from this marketing visionary - that is Viktoria Follow me on: https://www.linkedin.com/in/jonathan-sabarre/

    26 min

  2. 06/13/2023

    #5 - Building A £3.5 BILLION Brand - Heike O'Leary's Marketing Masterclass

    Thrilled to have Heike O'Leary, a renowned marketer in global luxury and lifestyle businesses. Join us as we explore Heike's journey, strategies for engaging digitally-savvy consumers, and insights on re-evaluating brand strategies. Plus, discover the transformative potential of emerging technologies. Aspiring marketers, don't miss Heike's valuable advice on making an impact in the industry.

    48 min

  3. 06/08/2023

    #4 - 1 Billion Downloads and Counting; Lessons from the VP of Marketing at Kwalee, Harry Lang

    Join us for an insightful conversation with Harry Lang, VP of Marketing at Kwalee, as we dive into the world of mobile/PC games marketing. Discover Harry's diverse career journey and his role in driving the marketing strategy for Kwalee, a gaming company with over 1 billion downloads. Gain valuable insights on integrated marketing strategies, targeting gamers, and the interplay between data and creativity. Explore Harry's career pivots and lessons learned, along with key insights from his book, "Brands, Bandwagons, and Bullshit." Tune in for an engaging episode packed with industry knowledge and inspiration. Find Harry's book here: https://www.amazon.co.uk/Brands-Bandwagons-B******t-professional-understanding/dp/B09MYTK1VG

    38 min

  4. 05/30/2023

    #3 - Staying Ahead of the Curve in Higher Education Marketing: Insights from Kyle Campbell

    In this episode, I had the pleasure of chatting with Kyle Campbell, a thought leader in HE Marketing. We covered the hottest trends in Higher Education Marketing, practical tips to stay ahead, AI platform opportunities, social media engagement strategies, personalization techniques, and effective ROI measurement. Ready to elevate your Higher Education Marketing game? Tune in now! 🎧🔥

    32 min

  5. 05/23/2023

    #2 - Will Chat-GPT replace your partner? The evolving relationship between humans and AI with Amani Alabed

    There's much debate about Chat-GPT replacing jobs, but does it also have the potential to replace your partner? In this fascinating discussion with Associate Professor Amani Alabed, a recent PhD graduate at Newcastle University, we explore how her research answers this very question.

    39 min

  6. 05/13/2023

    #1 - Navigating the Future of Marketing with Sage's CMO Cath Keers: AI, Personalization, and Brand Values

    Join me as I sit down with Sage's accomplished CMO, Cath Keers, to uncover the secrets behind their marketing success. In this episode, we explore Cath's marketing journey, discussing her diverse experiences and the lessons she's learned along the way. We delve into the importance of brand building and how to effectively translate company values into powerful marketing messages. We also chat about the exciting role of AI in marketing for deeper personalization and how it's revolutionizing the industry. Plus, Cath shares invaluable advice for those starting their marketing careers, making this episode a must-listen for both aspiring and experienced marketers.

    31 min
  • 6 Episodes

About

Welcome to Marketing Greats in Higher Education This podcast brings together the brightest minds in higher education marketing and communications, exploring the strategies, innovations, and challenges shaping the sector. Join me as I speak with top university marketing leaders, uncovering their journeys and the approaches driving reputation, student recruitment, and engagement. Each episode is packed with insights, bold ideas, and practical takeaways to help HE marketing professionals grow, adapt, and make an impact in an evolving landscape.

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