194 episodes
Marketing Guides for Small Businesses Marketing Guides for Small Businesses
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- Business
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5.0 • 6 Ratings
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We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
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How To Generate More Leads - Lead Generation Strategies for Small Businesses
In this episode of the Marketing Guides For Small Business Podcast, we discuss various lead-generation strategies for small businesses looking to increase their customer base. From utilizing social media and email marketing to implementing SEO tactics and hosting webinars, this episode covers a range of effective techniques to generate more leads and ultimately drive business growth. Tune in to learn how to attract and convert potential customers into loyal clients for your small business.
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Special Guest - Jessica Embree from TULIP - Print Marketing and why it's still relevant
In this episode of Marketing Guides For Small Business, we have a special guest, Jessica Embree from TULIP - Print Marketing, who will be sharing insights on why print marketing is still relevant in today's digital age. Join us as we discuss the power of tangible marketing materials, the importance of incorporating print into your overall marketing strategy, and how to effectively use print to connect with your target audience. Whether you're a small business owner or a marketing professional, this episode will provide valuable tips and strategies for integrating print marketing into your branding efforts. Tune in to learn more about the enduring impact of print in the ever-evolving world of marketing.
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Discussion on the Local Consumer Review Survey 2024
In this episode of the Marketing Guides For Small Business Podcast, we delve into the latest Local Consumer Review Survey for 2024. We discuss the key findings and insights from the survey, including the growing importance of online reviews for small businesses, the impact of positive reviews on consumer decision-making, and strategies for businesses to effectively manage and leverage customer reviews. Tune in to learn how you can use customer feedback to enhance your marketing efforts and drive business growth.
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Special Guest - Jay Tinkler, Co-founder of Remarkably
In this episode of the Marketing Guides For Small Business Podcast, we have a special guest, Jay Tinkler, co-founder of Remarkably, a marketing agency that specializes in helping small businesses reach their full potential. Jay shares his insights and expertise on effective marketing strategies for small businesses, offering practical advice and tips for success in today's competitive market. Tune in to learn how you can elevate your marketing efforts and stand out from the crowd.
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Programmatic Advertising for Small Businesses
Unlock new growth opportunities through programmatic advertising. Join our expert marketers as they demystify this dynamic landscape, providing actionable insights on targeting, ad formats, measuring success, and overcoming challenges - empowering small businesses to maximize their advertising ROI and stay ahead of the curve
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Email Marketing for Small Businesses
In this episode of the Marketing Guides For Small Business Podcast, we dive into the world of email marketing. We discuss the importance of building an email list, crafting engaging content, and optimizing your emails for better open and click-through rates. Whether you're just starting out with email marketing or looking to improve your current strategy, this episode has valuable tips and insights to help you make the most of this powerful marketing tool. Tune in to learn how to effectively reach and connect with your audience through email marketing.
Customer Reviews
A wealth of information!
There’s something for everyone in this podcast, thanks to Ken Tucker and his team of co-hosts. If you want to grow your knowledge and your business, this is time well spent.
Great show!
The hosts of the podcast highlight all aspects of small business marketing and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!
Must-Listen Podcast
If you're a small business owner, this is a must-listen podcast. Ken Tucker and his panel give great advice on how to make marketing work for small businesses. This is an area that has gotten dramatically more complicated the last 10 years or so with all the technology, but this group breaks each concept down into the key pieces you, as a small business owner, need to know. They'll discuss every topic in depth but typically give you the 2 or 3 key things that a small business owner ought to pay attention to for best results. As a small business owner, I can appreciate the simplification.