78 episodes

Welcome to the Marketing Home, Marketing You Podcast- a podcast dedicated to multifamily marketing and career growth. Week after week, host Barbara Savona of Sprout Marketing brings you quality conversations with industry leaders, easy-to-digest mini-marketing workshops, and step-by-step guides. Our promise: Episodes designed for the person that wants to take action with a clear path on what to do next. Barbara’s specialty is taking complicated marketing strategies and making them simple. Looking to increase resident retention? Want to create a sustainable content strategy even as a one-man (or woman) show? Want to have a greater impact on your sphere of influence? Then you are in the right place, my friend. Discover why thousands of multifamily and real estate pros turn to Barbara Savona for strategic and tactical advice in these areas. Now, this is the part where you grab a cup of coffee and we hang out.

Marketing Home, Marketing You Sprout Marketing

    • Business
    • 5.0 • 26 Ratings

Welcome to the Marketing Home, Marketing You Podcast- a podcast dedicated to multifamily marketing and career growth. Week after week, host Barbara Savona of Sprout Marketing brings you quality conversations with industry leaders, easy-to-digest mini-marketing workshops, and step-by-step guides. Our promise: Episodes designed for the person that wants to take action with a clear path on what to do next. Barbara’s specialty is taking complicated marketing strategies and making them simple. Looking to increase resident retention? Want to create a sustainable content strategy even as a one-man (or woman) show? Want to have a greater impact on your sphere of influence? Then you are in the right place, my friend. Discover why thousands of multifamily and real estate pros turn to Barbara Savona for strategic and tactical advice in these areas. Now, this is the part where you grab a cup of coffee and we hang out.

    #79 - Ask Barbara Anything - Building Team Morale, Small Budgets, Stretched Staff & More

    #79 - Ask Barbara Anything - Building Team Morale, Small Budgets, Stretched Staff & More

    We're answering all of your hottest questions in multifamily, from dealing with a small budget and stretched staff at your apartment community to what to post on your social pages! We’ve got free resources for you too.

    Here’s a glance at this episode…

    >> [01:45] - Marketing Senior Communities
    >> [04:00] - Stumped on Outreach Marketing
    >> [06:39] - Building Team Morale
    >> [08:32] - Social Media Content
    >> [11:13] - Team Building and Training
    >> [13:08] - Engaging Residents in Events
    >> [15:15] - Small Budgets
    >> [17:32] - Events With A Stretched Staff

    • 20 min
    #78 - October Event Ideas and Follow-Up Strategies for Apartments

    #78 - October Event Ideas and Follow-Up Strategies for Apartments

    The October edition of SproutMonthly: The Apartment Marketing Magazine is full of gourd-geous creative fall event ideas and must-have follow-up strategies. Grab your PSL and listen in!

    Here is a sneak peek of the October edition of SproutMonthly: The Apartment Marketing Magazine. Inside you’ll find…

    8 NEW EVENT IDEAS
    6 EASY GIFT IDEAS
    ALL THINGS FOLLOW-UP: Our complete guide for follow-up
    SWEATER WEATHER: Our favorite fall sweaters all under $50

    • 16 min
    #77 - Suzanne Hopson Talks Centralized Leasing and How It Can Work for You

    #77 - Suzanne Hopson Talks Centralized Leasing and How It Can Work for You

    Welcome everyone to this episode of the Marketing Home. Marketing You Podcast! This week we have a special guest. I am so excited to speak with Suzanne Hobson, President of Operations for Tricap Residential Group. Since I saw Suzanne present at AIM alongside Kristi Fickert earlier this year, I knew that I had to have her on the podcast to talk about this important topic of Centralized Leasing.



    Here are a few of the questions Suzanne answers:

    [00:37] - What is your current role and what does a typical day look like?
    [01:55] - What Is Central Leasing, and why was it right for Tricap?
    [05:48] - Why do you think our industry has been so slow to adopt this change in the manager’s role?
    [08:33] - Who is centralized leasing not for?
    [11:30] - What are some challenges to be aware of?
    [18:06] - What are the top benefits of centralized leasing?
    [20:56] - What are standout qualities in employees?
    [26:55] - Getting to know Suzanne better

    • 32 min
    #76 - Finding the Right Mentor in Multifamily with Danielle & Sejla

    #76 - Finding the Right Mentor in Multifamily with Danielle & Sejla

    Let’s talk mentorship in the property management industry and tips for transitioning from Property Manager to Regional Manager! This week we’re interviewing mentors Danielle & Sejla. I first started seeing some of Danielle’s content on LinkedIn and I was so impressed at what an encourager she was to her team. There was a specific post where she was celebrating Sejla and some of her accomplishments and that’s when I knew we had to get them on the podcast. In our industry, many people have an idea of a career path, but they're not sure how to get there. They don't know how to look for mentorship and ask for what they need. This conversation is really focused on how to foster that type of learning place where we can mentor others and keep it going.

    Here’s a glance at this episode…

    >> [01:07] - Get to Know Danielle & Sejla

    >> [05:15] - Tips for Transitioning from Property Manager to Regional Manager

    >> [14:10] - How Danielle Became a Mentor

    >> [21:00] - The Impact of Positivity

    >> [23:40] - Getting to Know Your Team

    >> [28:25] - A Beneficial Two-Way Street

    >> [30:55] - How to Find a Mentor

    >> [36:00] - How to Deal with Overwhelm

    • 43 min
    #75- Ask Barbara Anything - Unengaged Team, Resident Issues, Systems and More!

    #75- Ask Barbara Anything - Unengaged Team, Resident Issues, Systems and More!

    We put it out there to ask Barbara (me) anything and here are the answers to your burning questions!

    I'm excited about this week’s episode because we're doing a rapid-fire question and anwer. I've compiled a bunch of apartment community challenges/questions submitted from our free membership, trysproutfree.com, and on Instagram. So many good questions! I picked out a few and here are my answers in an off-the-cuff style- like we’re just two friends hanging out and having a cup of coffee.

    • 25 min
    #74 - September Marketing & Retention Ideas for Apartments

    #74 - September Marketing & Retention Ideas for Apartments

    The September edition of SproutMonthly: The Apartment Marketing Magazine is our MEGA-episode for creative fall apartment marketing and retention ideas.

    Here is a sneak peek of the September edition of SproutMonthly: The Apartment Marketing Magazine. Inside you’ll find…

    Coffee Bar & Six More Resident Events

    Mix and Match: Fall Marketing and Retention

    Fall Office Makeover

    Fall Bucket List Engagement

    September Creative Dates Planning Calendar

    • 18 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Insider Brent ,

Always full of great ideas

Barbara is one of the best marketers in multifamily, in my opinion, so getting to hear her insights and ideas is an absolute treat.

amberroseadair ,

No more leftovers

Thanks to Barbara, I’m working no longer giving the people I care about the most my leftovers.

Not only does Barbara give the best ideas for marketing & retention, I love the practical tips for a true work / life balance. Keep the episodes coming!

KelleyBriO ,

My Pick-Me-Up

Barbara and the Sprout Team know exactly what I need, sometimes even before I know I need it! The multifamily industry can be so challenging, but her timely tips, great ideas, and enthusiasm remind me why I love this industry. Grateful for this multifamily content.