Welcome to the Marketing Home, Marketing You Podcast- a podcast dedicated to multifamily marketing and career growth. Week after week, host Barbara Savona of Sprout Marketing brings you quality conversations with industry leaders, easy-to-digest mini-marketing workshops, and step-by-step guides. Our promise: Episodes designed for the person that wants to take action with a clear path on what to do next. Barbara’s specialty is taking complicated marketing strategies and making them simple. Looking to increase resident retention? Want to create a sustainable content strategy even as a one-man (or woman) show? Want to have a greater impact on your sphere of influence? Then you are in the right place, my friend. Discover why thousands of multifamily and real estate pros turn to Barbara Savona for strategic and tactical advice in these areas. Now, this is the part where you grab a cup of coffee and we hang out.
September Resident Retention & Event Ideas
IN THE SEPTEMBER EDITION OF SPROUTMONTHLY, YOU’LL FIND:
12 Unforgettable Resident Events with a Gourd-geous Resident Breakfast Feature
Over 30 Notices & Reminders
Coordinating Renewal Design & Gift Ideas
Bonus Social Event Pack
5 Resident Gift Ideas on a Budget
Plus, Canva Templates for Resident Newsletters, Event Lists & Calendars
Sign up for our free membership & grab your sample flyer designs at trysproutfree.com!
View the video version at https://www.watchyourbusinesssprout.com/sprout-marketing-blog/podcast/115
The Truth Behind the Trends with Dom Beveridge: What's Really Going On with Centralization & AI?
In this week’s podcast episode featuring Dom Beveridge, the publisher of 20 for 20, we shed light on the intricate truths behind trends in multifamily housing, specifically, the concepts of centralization and the integration of artificial intelligence (AI). As an industry expert, Beveridge provides valuable insights into these evolving dynamics.
You might be surprised to hear him challenge the notion that all companies should be headed for centralization. Listen in as we discuss:
Centralization: A Nuanced Approach
The Impact on Staffing Models
AI: More Than Automation
Shifting Perspectives on Content Creation
Embracing Change and Specialization
Thank you so very much for listening to another episode of Marketing Home, Marketing You. Your reviews mean the world to me! Please click on 'Ratings and Reviews" and select the Star Icon to Leave Your Rating! This Button Will Open a Pop-Up Window for You to Write and Submit a review. Thank you again!
Follow Dom on LinkedIn: https://www.linkedin.com/in/dombeveridge/
Subscribe for 20 for 20: https://20for20.com/
Learn more about Sprout Marketing at TrySproutFree.com
From Good to Great: Transforming Renewal Conversations
Regardless of where we are or what the economy is doing, renewal conversations with your residents can be challenging. But renewals are so important because it is easier to keep the residents you already have living at your community than to go after new ones. But how do we keep them?
In this episode, we delve into the crucial topic of renewal conversations in multifamily housing and uncover practical strategies to make every day a renewal opportunity. From personalized touchpoints to surprising and delighting our residents, we'll learn how to create a meaningful connection with them throughout their stay. The biggest key: building equity.
Let's transform the way we approach renewals and make each conversation a positive and enriching experience.
Find out about our free trial membership at trysproutfree.com.
#66 - Two Ways to "Clone" Yourself and Get More Done
I wish there were two of me so I could get more done!
Why can’t I be at two places at once?
There isn’t enough of me to go around!
If you’re an entrepreneur running your own business or a property manager running a business like it’s your own, you’ve likely thought this a time or two. Am I right?
I promise I’m not spying on you. I’ve just been in your shoes.
When I first started as a property manager I felt constantly pulled in a million directions. I would often get to the office early and leave after everyone else left so I could get my work done when it was quiet. Sometimes I wanted to hide from my team and my residents. (Shout out to anyone who has ever parked their car away from the office so residents don’t know you are there!)
Many years later when I jumped into the world of entrepreneurship, I felt a familiar feeling. Overwhelm. And again I found myself wishing for two of me. There just weren’t enough hours in the day and I had the mistaken view that if I wanted anything done right, I’d have to do it myself.
After 10+ years as a property manager and 11+ years as an entrepreneur, I’m sad to say I haven’t actually figured out how to clone myself, but I have figured out TWO strategies that work even better. Today I want to share them with you.
Grab your favorite coffee or tea and let’s hang out.
Effortless Social Media: Scaling Strategies for Success
If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement.
On this episode of Marketing Home, Marketing You, we dive into all things social media and take a glimpse at the Sprout Marketing playbook to execute your apartment social media strategy. In this workshop, we’ll start by laying the foundation for your social media strategy, a solid foundation.
Then, we’ll explore how to build scalable systems that can be implemented even when life throws everything at you. These systems will allow for consistent content creation and engagement, ensuring it's not dependent on a single person and can adapt to varying seasons and circumstances throughout the year. As the saying goes, sometimes you need to slow down to speed up, and in the fast-paced world of property management, that can be a daunting task. But fear not, we're here to guide you.
Lastly, we’ll guide you in planning seven days of social media content, empowering you to feel prepared for the week ahead and take that task off your to-do list.
Sprout's Simply Social Membership provides you with daily captions an graphics for 365 days out of the year. Learn more at watchyourbusinesssprout.com/simply-social-membership
August Resident Retention & Event Ideas
From Treasure Island parties to Back-to-School events, the August edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas.
20 Resident Event ideas including:
Treasure Island Party
Grab and Go Bounty Bar
Virtual Treasure Hunt
Summer Kits To Go
First-Day of School Photo Booth
Trail Mix Bar
Learn more about our RETENTION MEMBERSHIP with ACCESS to SPROUT MONTHLY, OUR RESIDENT RETENTION & EVENT MAGAZINE at trysproutfree.com
Each Issue Contains:
12+ Event Ideas per Month (complete with Invitations, Social Graphics & Shopping Lists)
Resident Renewal, Welcome Home, and Appreciation Initiatives
Monthly templated designs for resident communication: Notices, Calendars, Newsletters
Every design opens as a Canva template - just add your details.
Amazing Leader in the Multifamily Space
Barbara and her organization are always at the forefront of cutting-edge strategy and execution. Her intrinsic knowledge and substantial background have served her and us, quite frankly, very well. I have loved working with Barbara and highly value her expertise in the tech/marketing space and can't wait to see what profound nuggets she will give us next!
Always full of great ideas
Barbara is one of the best marketers in multifamily, in my opinion, so getting to hear her insights and ideas is an absolute treat.
No more leftovers
Thanks to Barbara, I’m working no longer giving the people I care about the most my leftovers.
Not only does Barbara give the best ideas for marketing & retention, I love the practical tips for a true work / life balance. Keep the episodes coming!