18 episodes

Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.

Marketing Hyperdriv‪e‬ Mike Allton

    • Marketing
    • 4.0 • 4 Ratings

Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.

    Episode 18: this is totally unfair

    Episode 18: this is totally unfair

    In today's episode of Marketing Hyperdrive, Mike Allton shares a lesson from 9th Century England (and a Netflix show) that helps illustrate how to find and leverage an unfair advantage you have over your competitors.
    The full transcript and a number of terrific resources to help you with Clubhouse, Live Streaming, Instagram and more, can be found at https://www.TheSocialMediaHat.com/Episode/18.

    • 10 min
    Episode 17: this is (not) how you start a blog

    Episode 17: this is (not) how you start a blog

    In this episode of Marketing Hyperdrive, experienced blogger Mike Allton shares 5 key mistakes that he and many other new bloggers have made, which you can avoid! This is how NOT to start (or grow) your blog. The full transcript along with today's links and resources can be found at https://www.TheSocialMediaHat.com/Episode/17.

    • 21 min
    Episode 16: Why Is Instagram The Way It Is?

    Episode 16: Why Is Instagram The Way It Is?

    In this episode of Marketing Hyperdrive, Mike Allton breaks down the the delicate balance Instagram must create between keeping users interested & engaged, and offering real value to advertising businesses, including a dive into the API and why certain features are or are not allowed. The full transcript and this week's valuable links can be found at https://www.TheSocialMediaHat.com/Episode/16 including information about this quarter's Social Pulse Summit: Instagram Edition by Agorapulse at https://summit.agorapulse.com. 

    • 12 min
    Episode 15: Our box turtle view of social media.

    Episode 15: Our box turtle view of social media.

    In this episode of Marketing Hyperdrive, Mike Allton explores how social networks have evolved over time, including the micro societies that exist there, and how our perception of social media is very much like that of a box turtle. Or should be! Today's notes and a flurry of resources are all available at https://www.TheSocialMediaHat.com/Episode/15. 

    • 14 min
    Episode 14: Should you take a stand on social media?

    Episode 14: Should you take a stand on social media?

    In this week's episode of Marketing Hyperdrive, Mike Allton talks about one of Dr. Martin Luther King's great speeches in which he challenges us to do what is right, and how that relates to what brands do today on social media. For the full transcript and all notes, go to https://www.thesocialmediahat.com/episode/14

    • 11 min
    Episode 13: Write your name in the stars

    Episode 13: Write your name in the stars

    This this episode of Marketing Hyperdrive, Mike Allton tells the story of the launch of the Voyager probes, the message they took into space, and the legacy they've secured for our planet - and how all of that should be inspiration for building our own unique legacy. The full transcript, notes and links can be found at https://www.thesocialmediahat.com/episode/13.

    • 14 min

Customer Reviews

4.0 out of 5
4 Ratings

4 Ratings

Coach Bella ,

Informative

Incredibly produced and amazing knowledge by a guy who is in the perfect place to teach on these subjects.

Fanboy5678 ,

Slooooow

Got referred here for tips and insights Tried to binge and only got through four episodes. Very disappointed. Mostly it’s him describing links of where to get the actual content, tips, and useable info.

MitchJackson ,

Get Tips From a Leader in the Social Media Space

Mike's been one of my "go to" expert resources when it comes to creating social media marketing and branding content. I consistently share his blogging resources with my mastermind and, his social media tips with digital and IRL audiences around the world. If you're looking for proven social and digital media marketing approaches and solutions, this is the podcast you'll want to listen to on a weekly basis. Enjoy! Mitch Jackson

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