20 episodes

Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.

Marketing Hyperdrive Mike Allton

    • Business
    • 4.0 • 4 Ratings

Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.

    Episode 20: what else can your brand do with an event platform?

    Episode 20: what else can your brand do with an event platform?

    If we're investing significantly in a virtual event platform, wouldn't it be nice to have a dozen or more other uses for it? I thought so too.

    • 9 min
    Episode 19: bye hybrid virtual events

    Episode 19: bye hybrid virtual events

    In a departure from the norm, this episode of Marketing Hyperdrive features a snippet from an interview I did with the folks at Social Chatter, all about virtual events. We discuss:
    1. My approach to Virtual Events and the platforms I love today.
    2. How I foster brand partnerships.
    3. How I leverage influencers as virtual event speakers.
    And interestingly, the topic of hybrid events came up... events that combine both an in-person element and a virtual option. And I have to say, I don't think there's a future for hybrid events. Listen to the interview to learn more.
    LINKS
    Social Chatter Blog: https://www.socialchefs.com/meta-new-facebook-metaverse/
    Social Chatter Video: https://www.youtube.com/watch?v=xORutSn7eLY
    Virtual Event Intensive: https://www.thesocialmediahat.com/virtual-event-intensive/
     

    • 21 min
    Episode 18: this is totally unfair

    Episode 18: this is totally unfair

    In today's episode of Marketing Hyperdrive, Mike Allton shares a lesson from 9th Century England (and a Netflix show) that helps illustrate how to find and leverage an unfair advantage you have over your competitors.
    The full transcript and a number of terrific resources to help you with Clubhouse, Live Streaming, Instagram and more, can be found at https://www.TheSocialMediaHat.com/Episode/18.

    • 10 min
    Episode 17: this is (not) how you start a blog

    Episode 17: this is (not) how you start a blog

    In this episode of Marketing Hyperdrive, experienced blogger Mike Allton shares 5 key mistakes that he and many other new bloggers have made, which you can avoid! This is how NOT to start (or grow) your blog. The full transcript along with today's links and resources can be found at https://www.TheSocialMediaHat.com/Episode/17.

    • 21 min
    Episode 16: Why Is Instagram The Way It Is?

    Episode 16: Why Is Instagram The Way It Is?

    In this episode of Marketing Hyperdrive, Mike Allton breaks down the the delicate balance Instagram must create between keeping users interested & engaged, and offering real value to advertising businesses, including a dive into the API and why certain features are or are not allowed. The full transcript and this week's valuable links can be found at https://www.TheSocialMediaHat.com/Episode/16 including information about this quarter's Social Pulse Summit: Instagram Edition by Agorapulse at https://summit.agorapulse.com. 

    • 12 min
    Episode 15: Our box turtle view of social media.

    Episode 15: Our box turtle view of social media.

    In this episode of Marketing Hyperdrive, Mike Allton explores how social networks have evolved over time, including the micro societies that exist there, and how our perception of social media is very much like that of a box turtle. Or should be! Today's notes and a flurry of resources are all available at https://www.TheSocialMediaHat.com/Episode/15. 

    • 14 min

Customer Reviews

4.0 out of 5
4 Ratings

4 Ratings

Coach Bella ,

Informative

Incredibly produced and amazing knowledge by a guy who is in the perfect place to teach on these subjects.

Fanboy5678 ,

Slooooow

Got referred here for tips and insights Tried to binge and only got through four episodes. Very disappointed. Mostly it’s him describing links of where to get the actual content, tips, and useable info.

MitchJackson ,

Get Tips From a Leader in the Social Media Space

Mike's been one of my "go to" expert resources when it comes to creating social media marketing and branding content. I consistently share his blogging resources with my mastermind and, his social media tips with digital and IRL audiences around the world. If you're looking for proven social and digital media marketing approaches and solutions, this is the podcast you'll want to listen to on a weekly basis. Enjoy! Mitch Jackson

Top Podcasts In Business

Ramsey Network
NPR
Jocko DEFCOR Network
Andy Frisella #100to0
Wondery
Guy Raz | Wondery