47 min
Marketing in the Midst of Change: 2023 Reflections, Challenges, and Innovations Marketing Unplugged
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- Marketing
Join co-hosts Mark and Elle as they delve into the tumultuous yet transformative year of 2023 and its impact on the world of marketing. In this episode, they discuss the challenges marketers have faced during what Elle describes as a tech crash plus Mark's observations from his third economic downturn. They explore the necessity of innovation in marketing strategies, especially when budgets are tight, and the pivotal role of AI in shaping the future of marketing.
Key Takeaways:
[2:50] This year has been brutal for marketers!
[6:10] Elle believes we are due for a tech crash and this is what we’re experiencing right now.
[8:10] This is Mark’s third economic downturn in his career. What are some of his observations?
[14:15] With less money to spend, you have to get innovative with your marketing campaigns.
[18:55] This is a crazy time to be alive. Companies that embrace AI will become the next big thing.
[22:15] Elle shares her thoughts on product-led strategies.
[28:05] How do you really identify a true expansion signal in the market? There are so many data points/factors.
[33:25] What should seasoned marketers look for when hiring new talent?
[34:55] Mark likes looking for candidates who are comfortable with being uncomfortable.
[36:00] People’s jobs will change. With innovation, there’s a bit of chaos, new marketers need to be okay with that.
[39:40] A lot of marketers these days have become project managers; which stifles creativity.
[42:45] What has helped Elle the most over the past year?
Mentioned in This Episode:
Demandspring.com
2023 Revenue Marketing B2B Benchmark Report
Join co-hosts Mark and Elle as they delve into the tumultuous yet transformative year of 2023 and its impact on the world of marketing. In this episode, they discuss the challenges marketers have faced during what Elle describes as a tech crash plus Mark's observations from his third economic downturn. They explore the necessity of innovation in marketing strategies, especially when budgets are tight, and the pivotal role of AI in shaping the future of marketing.
Key Takeaways:
[2:50] This year has been brutal for marketers!
[6:10] Elle believes we are due for a tech crash and this is what we’re experiencing right now.
[8:10] This is Mark’s third economic downturn in his career. What are some of his observations?
[14:15] With less money to spend, you have to get innovative with your marketing campaigns.
[18:55] This is a crazy time to be alive. Companies that embrace AI will become the next big thing.
[22:15] Elle shares her thoughts on product-led strategies.
[28:05] How do you really identify a true expansion signal in the market? There are so many data points/factors.
[33:25] What should seasoned marketers look for when hiring new talent?
[34:55] Mark likes looking for candidates who are comfortable with being uncomfortable.
[36:00] People’s jobs will change. With innovation, there’s a bit of chaos, new marketers need to be okay with that.
[39:40] A lot of marketers these days have become project managers; which stifles creativity.
[42:45] What has helped Elle the most over the past year?
Mentioned in This Episode:
Demandspring.com
2023 Revenue Marketing B2B Benchmark Report
47 min