In this episode of Marketing Insights with Yasha Harari of YashaHarari.com, Yasha covers his famous 10 Step Process to build a year-long content marketing strategy is:
1. Take your time. don't rush it in 1 day! a solid, year-long plan should take you up to a month, or at least 2 weeks to plan correctly. you can do it in 1 week if you push hard. you can cover the big picture over coffee, but to do it right takes time that even a long lunch won't cover.
2.Develop your goals and write them down. Make then clear and understood by all stakeholders in achieving and beating the goals.
3. Stay focused on doing the research related to the topic. use data to determine which topics to cover, what similar content gets the most shares, comments, likes, followers, retweets, etc. measure potential audience sizes with tools like google adwords keyword planner, moz, semrush, etc. use content research tools like google trends, buzzsumo, buzzfeed and reddit to discover communities of related topics that you can reach with great, relevant content.
4. Design content strategically. Address, in each piece, an answer to the question the headline suggests. Make sure what the visitor came to find, is on the page. Build content architecture in silos, solar systems, sniper sites, intergalactic clusters, scatter-shots, or any shape, with a clear path to the landing page / money site / event sign up / where customers take action for the product/service via a clear CTA, above the fold.
5. Build a list of content freelancers. Make and keep a roster of a few of each of these types of professionals: content writers, infographics artists, video makers, audio producers, ebook publishers, etc. You can find them on peopleperhour, seoclerks, fiverr, upwork, 99designs, and other marketplaces.
6. Create content correctly. Produce materials (articles, infographics, ebooks, videos, podcasts, etc) with guidelines and technical requirements to publish.
7. Implement distribution. Get the content published, re-published, commented, liked, reviewed, shared, linked-to, etc.
8. Build a list of freelance distributors, of at least a few of each of these types of professionals: bloggers, social media marketers, content website publishers, podcasters, vloggers, influencers, etc. Make sure they publish in places relevant to the topic you promote. Fnd them on upwork, fiverr, seoclerks as well as other marketplaces.
9. Monitor the data. Review the good, the bad and the ugly about the performance of the works. Tweak where possible. If something is bad or unoptimizable, dump it. if something's working well, reinforce it in the same materials *if it will help*, and find places and ways to repeat it elsewhere.
10. Analyze and Report Results. When all is said and done, crunch the numbers, and present findings to the relevant people. Cover wins and losses, good and bad, things learned and actionable to-dos to improve from that point forward.
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