In this episode of Marketing Insights with Yasha Harari of YashaHarari.com, Yasha covers psychographic mapping for the benefit of optimizing your User Experience for your business' acquisition and retention growth.
psychographic mapping - episode 007
the subject of psychographic mapping has been hot for a number of years now, and many options to do this have become more affordable and easier to implement, even for certain SMBs. companies like idealspot.com, tableau.com, and caliper.com all have different flavors of relatively affordable psychographic mapping reports and services.
to date, this sort of technology has been available only to enterprises and well-heeled startups and mid-sized businesses that don’t sweat a $100,000+ software license bill form the likes of IBM, Oracle, etc.
1. knowing where your visitor come from is step 1 in understanding who they are, why they chose to visit your site, and what they came to find on your landing page.
2. applying some kind of smart algorithm or psychographic mapping software, makes it possible to track, analyze and learn the behavior patterns and usage habits of your website’s functionalities.
3. most importantly, psychographic mapping lets you easily know what people are not interested in, which in turn lets you, over time and testing, cut out or more anything that doesn’t help your growth, and leave only the assets that convert.
4. psychographic mapping can then be used to smooth out and polish your inbound funnels. this will increase your Conversion Rate (CR) and thus, your other key Performance Indicators (KPIs).
5. understand your visitors with psychographic mapping ultimately lets you better understand what your visitors want, even before they know exactly what to look for. this lets marketers create messaging and funnels that directly target the visitor’s interests, by providing the most relevant information, be it on a landing page, a search results page, a content page, or even a 404 ‘page not found’ page. customizing the visitors’ journey through your web pages or app screens lets you build a better rapport with them, which increases your trust, your authority, your status as the go-to solution for their needs that your service provides, and ultimately, it’s good for business, as it is good for the people your business serves.
join us next week, when we’ll have a very special guest one of the great technology marketing pros of our time, Hillel Fuld, joining us for an exclusive conversation about his innovative approach to succeeding in MarTech, what professional skills he leverages with great aplomb, and the great value and benefits of being more altruistic, and the potential pitfalls and great rewards of going to the extremes to give without expectation of receiving anything in return.
that concludes this week’s podcast episode. we hope you’ve learned something from this show, and if you did, please be sure to leave us a review or a 5 stars rating! and please be sure to tell a friend or colleague about the show. we aim to keep bringing you great lessons that you can use to help you grow your business. we hope you’ll join us again next time for another episode of Marketing Insights with me, your host, Yasha Harari of YashaHarari.com. thank you for being the best part of our show, and keep on being terrific!