61 episodes

Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.

Marketing Insights McGraw Hill

    • Arts
    • 4.9 • 8 Ratings

Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.

    Put Down the Duckets

    Put Down the Duckets

    According to Marketing Sheroe and Diversity and branding expert Shanita Akintonde, Pride Month (and beyond) is when inclusive brands must “Put Down the Duckets” in order to become LGBTQ+ brand CHAMPIONS.

    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 15 min
    C.A.R.E. Bear (er) Brands

    C.A.R.E. Bear (er) Brands

    Want to ACTIVATE strategies that reach female consumers? Interested in creating ROCK STAR brands that connect with women? Tune in to Marketing Sheroe and DEI Expert Shanita Akintonde as she provides “care shares” you can apply today! @_shanitaSpeaks #ShanitaSpeaksLLC @McGrawHill #Marketing

    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 11 min
    W.O.L.F Brands

    W.O.L.F Brands

    Marketing Sheroe Shanita Akintonde is up to her usual brand forecasting antics. In this podcast, she examines why Brands that cry W.O.L.F (Woke Opportunities to Leverage Facts), particularly in the Social Media realm, are ahead of the curve. @McGrawHill @_ShanitaSpeaks

    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

    She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 14 min
    Unboxed Brands

    Unboxed Brands

    Join Marketing Sheroe @ShanitaAkintonde as she shares a concept she developed called "Unboxed Brands." This shortlist of companies remain rooted in core values and beliefs, regardless of the cost, which depending on the circumstances may be daunting. However, the overall value is immeasurable, as Sheroe Shanita and the brands she profiles in this podcast have discovered.

    #McDonalds #Starbucks #PepsiCo #CocaCola #Value #GroundedReality #WomensHistoryMonth

    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

    She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 16 min
    Supa Dupa Big Game Brands

    Supa Dupa Big Game Brands

    Tired of not meeting target product sales goals?  Want to learn how to develop a CHAMPION brand?  Join Professor and Marketing Sheroe Shanita Akintonde as she shares FIVE lessons learned from her advertising Aunties (and Uncle) guaranteed to heighten your brand's presence to Super Bowl levels!

    @McGrawHill  @_ShanitaSpeaks  #Marketing #Superbowl #SuperbowlAds  
    Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

    She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Podcast Transcript

    • 18 min
    Déjà vu? COVID Impact Part II

    Déjà vu? COVID Impact Part II

    It’s an ever-evolving landscape for sales and marketing professionals as remote work and virtual communication are here to stay.

    Join Dr. Shane Hunt, Dean of the College of Business (Idaho State University), and Dr. John Hansen, Professor of Marketing and Director of the Center for Sales Leadership (University of Alabama-Birmingham) as they discuss the continued impact of COVID-19 on retailers, supply chain, logistics, management, and sales.

    In this follow-up, both professors speak to the new environment of panic consumerism, forecasting disruption, and the challenge of sales professionals managing customer expectations in the height of the Omicron variant.

    How are these industries with sales and marketing professionals thinking through tactics and strategies differently? What’s the long-term impact? Tune in to learn more!

    #mcgrawhill #marketinginsights #marketing #americanmarketingassociation #huntmellodeitz @DrShanehunt

    Podcast Transcript

    • 12 min

Customer Reviews

4.9 out of 5
8 Ratings

8 Ratings

Dr.Wolfe ,

Marketing Insights Podcast

Short, Engergetic and enlightening. Fun topics to consider and bring into my Marketing Principles course.

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