28 episodes

Join us on each episode as hosts Ken and Sam unpack trending marketing topics in ten minutes or less with interviews from local Milwaukeeans and Boelter + Lincoln’s in-house topic experts as they discuss strategies and executions in advertising, public relations and the digital space.

Marketing IQ Boelter + Lincoln

    • Marketing
    • 5.0 • 11 Ratings

Join us on each episode as hosts Ken and Sam unpack trending marketing topics in ten minutes or less with interviews from local Milwaukeeans and Boelter + Lincoln’s in-house topic experts as they discuss strategies and executions in advertising, public relations and the digital space.

    Communicating during COVID-19 + Scott Grodsky

    Communicating during COVID-19 + Scott Grodsky

    We're back with Episode 28! Scott Grodsky, a sports reporter at CBS58 in Milwaukee, knows first-hand how communication has shifted during the COVID-19 pandemic. From Zoom calls with Rodgers to interviews with ex-Badgers, Scott shares tips for businesses looking to better communicate in a virtual environment. 

    Follow Scott on Twitter @ScottGrodsky

    • 19 min
    Podcast Pivots, NBA Branding + Kane Pitman

    Podcast Pivots, NBA Branding + Kane Pitman

    Episode 27 welcomes back Kane Pitman, a Milwaukee Bucks reporter and host of the Locked on Bucks podcast. Since his first visit to the show, Kane has pivoted towards podcasting and gives in the trenches tips for brands looking to do the same. You'll also hear about the NBA's international branding and more hilarious interview stories. 

    Follow Kane on Twitter @KanePitman

    • 17 min
    Good City Brewing + Seeking the Good in a Crisis

    Good City Brewing + Seeking the Good in a Crisis

    This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David's honest breakdown of marketing tactics during this time of crisis. 

    Follow Good City Brewing @goodcitybrewing.

    • 18 min
    Badger Mutual, Target Markets + Approachable Insurance

    Badger Mutual, Target Markets + Approachable Insurance

    Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance - the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is at the core of their offerings.

    A new COO and fresh HQ in downtown Milwaukee have this 130-year-old company thinking like a start-up to continue growth. 

    • 19 min
    Bridge the City, Podcasting + Inspiring Audience Action

    Bridge the City, Podcasting + Inspiring Audience Action

    Episode 24 welcomes Kyle and Elizabeth from Bridge the City - a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area. 

    Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast, event activation, and social media strategies for how they've grown. 

    Follow Bridge the City @bridgethecitypodcast.

    • 27 min
    Cousins Subs, Justin McCoy + Stomach Competition

    Cousins Subs, Justin McCoy + Stomach Competition

    Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of "Better Bread. Better Subs," Justin shares how the Milwaukee-founded sub maker executes better marketing, too. If you manage a food or beverage brand, Justin's insights will directly impact your 2020 strategy.

    Follow the Cousins Subs (@cousinssubs) and Justin (@jambam0506). 

    • 19 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

MorallyCorrupt FayeResnick ,

awesome, informative marketing podcast

as a marketer, i love hearing these takes. plus the wisconsin angle is super interesting.

Stephanieannf ,

Awesome Podcast

Really great content so far! Keep up the good work :)

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