#Marketing: Lessons From The High Volume Business – Scaling Hootsuite, Vidyard & Constant Contact with Steve Johnson Seeking Wisdom with David Cancel

On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more.

Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt @seekingwisdomio.

In This Episode:

0:33 - Intro with Steve Johnson

1:29 - The rise of social media

2:31 - Hootsuite and social media

3:51 - Lessons from the high-volume business

4:16 - Lessons from Constant Contact

4:34 - Fremium

5:43 - How did Hootsuite grow?

6:33 - Community marketing

7:25 - Ambassadors to reach area influencers

8:16 - Hoot-ups

10:52 - South by Southwest and an owl bus

12:02 - All a matter of marketing and public relations

12:34 - The move to enterprise

14:46 - The proliferation of free/enterprise combinations

15:44 - A lesson from Survey Monkey: switch to annual subscription

17:12 - A lesson from Survey Money: use an agency

17:28 - The most recent parts of Steve’s journey

17:40 - Lessons from Hootsuite: purpose and model

18:26 - On the need for an international move

19:24 - Things learned from Vidyard

20:45 - GoVideo success

21:30 - Fremium is good for horizontal markets.

22:25 - The attitude needed to build a big company