157 episodes

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

Marketing Made Simple Powered by StoryBrand

    • Business
    • 4.6 • 259 Ratings

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

    StoryBrand for Artists—How to Sell Your Art Without Selling Out

    StoryBrand for Artists—How to Sell Your Art Without Selling Out

    Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity? 
     
    In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins discuss how artists can use the StoryBrand framework to sell their art without giving up their creative values. They show artists how to make money from their work and avoid the "starving artist" stereotype by using smart marketing strategies. So if you're an artist (or know someone who is), you’ll love this episode! Listen in and learn how to position yourself well in the market and make a great living from your art.
     
    Want to download and read J.J.'s Ph. D. dissertation? You can download it here.
    https://www.dropbox.com/scl/fi/bl23feqa3pupdnpe3gg7u/StoryBrand-Narrative-Marketing-Dissertation-by-J.J.-Peterson.pdf?rlkey=pox2hy96jmmo9jd3xmacpvfy6&dl=0
     
    Clarify your message so more customers engage and register for our next StoryBrand Marketing Workshop at StoryBrand.com/Live. 
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 29 min
    Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy

    Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy

    Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.
     
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    Have you ever wondered what it takes to go viral? The answer might be less about luck and more about strategic, creative thinking. For many brands, coming up with new and exciting marketing ideas is a struggle. They often find themselves doing the same old things, which doesn't help them stand out or keep people interested. When everyone is fighting for attention, finding a unique way to connect with audiences is more important than ever. So how do you find the inspiration to try out fresh and inventive marketing ideas?
     
    In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins explore the innovative marketing behind the band Jungle’s latest album, Volcano. They’re joined by guest Charlie Di Placido, the director and collaborator behind the viral music videos that propelled Jungle into the spotlight. Discover how Jungle used the power of viral moments, leveraged strategic collaborations (including a new international campaign with Gap), and made an entire movie for their album to get people interested. These unique strategies offer valuable lessons for marketers looking to elevate their game. Tune in and learn how creativity, collaboration, and the courage to dream big can change the way you do marketing!
     
    Callouts from this episode:
     
    Volcano - A Motion Picture by Jungle: https://www.youtube.com/watch?v=SU5tSF6k-m8
     
    Jungle - Back on 74 (Live at the 2024 BRIT Awards): https://youtu.be/mPSt74adFnQ?si=sLEeAxi-91ggJ907
     
    GAP x Jungle - Linen Moves Campaign (feat. Tyla): https://youtu.be/8unVMB-LoT8?si=tf8sWiTrarqPWaeE
     
    Follow Jungle on Instagram: https://www.instagram.com/jungle4eva/
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 31 min
    Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media

    Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media

    Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.
     
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    Do you ever get stuck trying to balance your real, everyday life with your professional persona online? If so, you're not alone. A lot of us get caught up overanalyzing whether to post about our personal lives or to keep things strictly business. This can make us freeze up, not posting anything because we're not sure what the right move is. It's a growing problem that can make it hard to connect with people online and show the real you behind your work. So how do you strike a balance between personal brand and business brand while staying true to both aspects of your identity?
     
    In today’s episode, hosts J.J. and April call upon branding expert and founder of Brand Builders Group, Rory Vaden, to help hash out the nuances of this public balancing act. Whether you're an entrepreneur, a professional, or just looking to build your online brand, Rory is here to offer practical strategies and tips to seamlessly integrate your personal experiences with your professional persona on social media. Listen in and learn how to showcase all aspects of your life while still presenting a cohesive, authentic brand to the world!
     
    Download your free copy of the Trends in Personal Branding National Research study at FreeBrandStudy.com/Storybrand.
     
    Interested in growing your personal brand? Claim your free brand call at FreeBrandCall.com/Storybrand.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 34 min
    Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World

    Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World

    CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024:  StoryBrand.com/LIVE
     
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    These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pulse of your audience’s desires, behaviors, and values. Few brands get this right, making it hard to capture customers’ attention, let alone their loyalty. But the ones that succeed at truly understanding their audience are able to reach their customers and dominate the competition. So how do they do it?
     
    In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Stacey Andrade-Wells, the Vice President of Marketing at Liquid I.V., an electrolyte drink mix brand. They discuss the strategies that have propelled Liquid I.V. to remarkable success, focusing on their fantastic use of consumer insights to drive growth and innovation. Stacey shares useful details on how Liquid I.V. managed to differentiate itself in the crowded world of drinks by listening to its customers. Tune in and learn how to use what you know about your audience to make better marketing plans and build a raving fan base!
     
    Check out Liquid I.V.'s marketing and messaging in action at Liquid-IV.com.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 30 min
    Can Teaming Up with Influencers Really Transform Your Brand?

    Can Teaming Up with Influencers Really Transform Your Brand?

    Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth?
     
    In this week’s episode, hosts J.J and April call upon the experts! Emily Ward and Jess Hunichen from the global talent agency Shine Talent Group are here to share their secrets about how to make successful partnerships between companies and social media stars. They offer practical strategies and considerations that are necessary for working together effectively. Tune in and learn how to crush your social media marketing through mutually beneficial partnerships! 
     
    Follow on Instagram @shineventures and @shinetalentgroup
    Follow on TikTok @shinetalentgroup
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand
     

    • 32 min
    Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)

    Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)

    Are you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe it’s time to start coaching. Of course, striking out on your own can feel scary. So how do you get a coaching business up and running so that you can transition smoothly from your corporate life to being an entrepreneur?
     
    Today, we’re giving you access to a past episode of the Business Made Simple Podcast focusing on the new framework laid out in Donald Miller's upcoming book, Coach Builder. You’ve got the entrepreneurial spirit, and we want to help you take the leap to build a career you absolutely love. Don breaks down what you need to create a profitable coaching business. He gives you a step-by-step process to transform the skills and knowledge you already have into a reliable business with clients lined up at your door. Listen in and get a roadmap to turn your passion into a business that allows you to work less, earn more money, and have a bigger impact!
     
    For an even deeper dive into the Coach Builder framework, follow the Business Made Simple Podcast feed wherever you stream podcasts and join us for the Coach Builder Limited Podcast Series dropping every Tuesday for nine weeks starting February 6th. 
     
    Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 39 min

Customer Reviews

4.6 out of 5
259 Ratings

259 Ratings

iLifeEnt ,

This podcast is so valuable- from a Yoga Instructor for the Neurodiverse Community

Episode 149 1/26/2024 has been so insightful for me specifically. Although all of the other episodes are jam packed with tips and information, I want to highlight that this episode specifically means a lot to me. I am a new yoga instructor and I’ve been trying to find fresh ways to market my services to my niche (neurodiverse community). My son is neurodivergent and I offer services to neurodivergent adults. I am going to utilize and implement each tool in this episode in order to effectively get my messaging across to my clients. Thank you, thank you, thank you for this push of inspiration and technique. I love the podcast💜

BridgetWalton ,

Love this podcast & find it beyond helpful

I’ve been listening to this pod for 6+ months and I’ve found it to be so incredibly helpful as I’ve been defining how to market my business and how to get the word out to clients. I’ll keep on listening forever, basically, and i recommend this podcast to anyone who’s got a small business and is wearing the marketing hat

Denise in Philly ,

Smart tips great stories practical

Love love love the story brand 🥳I find it comical how some people get tripped up over the words "hero "it's called semantics some people don't like the word God some people prefer the universe in any case I love the book the brand the speakers and the experts on here.

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