42 min
MARKETING MADHOUSE – B2B Marketing, Demand Gen & The Role of Content The Marketing Madmen
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- Marketing
Host Moira Vetter and guest Laura Trotter, CMO of Equifax US Information Solutions, dig into the complexities of B2B marketing and creating content that performs. They discuss the importance of content in complex sales, innovating alongside customers, and combatting “New Week, New Channel” Syndrome, and more.
Support the show: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
Host Moira Vetter and guest Laura Trotter, CMO of Equifax US Information Solutions, dig into the complexities of B2B marketing and creating content that performs. They discuss the importance of content in complex sales, innovating alongside customers, and combatting “New Week, New Channel” Syndrome, and more.
Support the show: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
42 min