Latest research on Consumer Behavior and Modern Marketing Strategies.
Power of Niche Markets
The Power and Importance of Niche Markets – How do you connect with potential customers?
One option is to spend half a year and thousands of dollars mapping out a target audience, identifying pain points, and building a comprehensive marketing strategy.
Or you could just sell left-handed scissors.
Digital Sensory Marketing
This is sensory marketing—design choices intended to activate consumer’s senses in ways the product’s primary function cannot.
Buying Time - Why Your Business Needs To Help Consumers Save Time And Simplify Choices
We talk a lot about value add, but most of that is just marketing. There's another kind of value add. We can offer people ways to improve their lives. Streamline their routines and reclaim some of what they've lost track of in the busyness of modern work life.
We can give them time.