122 episodes

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more.

Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), Dan McGaw, and many more. Join our 3,000+ weekly listeners and level up your marketing skills.

Marketing Mantra Sandeep Mallya

    • Business
    • 5.0 • 3 Ratings

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more.

Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), Dan McGaw, and many more. Join our 3,000+ weekly listeners and level up your marketing skills.

    Ep. #112 - Google SGE Explained: How SGE Could Disrupt Your Website Traffic

    Ep. #112 - Google SGE Explained: How SGE Could Disrupt Your Website Traffic

    Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential impact of Google SGE on website traffic and offer a few insider tips on optimizing content for this latest search feature and staying ahead in the SEO game.

    -=-=-=-=-

    Tools & resources discussed in this episode:


    Google SGE - https://labs.google/sge/ (as explained by Google)
    Semrush - Try Semrush Pro free for 14 days: https://www.99signals.com/semrush/

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    ⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠ (⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    ⁠⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠⁠ (⁠⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    ⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    ⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠ (⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit ⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

    • 7 min
    Ep. #111 - 5 Best Traffic Analysis Tools to Improve Your Website’s Performance

    Ep. #111 - 5 Best Traffic Analysis Tools to Improve Your Website’s Performance

    Keeping tabs on your website’s traffic is your golden ticket to making smart, data-backed choices about how well your marketing efforts and campaigns are doing.

    In this episode, I reveal the 5 best traffic analysis tools to optimize your site's performance.

    -=-=-=-=-

    Tools & resources discussed in this episode:


    [Blog Post] ⁠7 Best Traffic Analysis Tools to Boost Your Website’s Performance - https://www.99signals.com/best-traffic-analysis-tools/
    Semrush .Trends - Sign up for a 14-day free trial of Semrush .Trends + Semrush Pro - https://www.99signals.com/semrush-trends/
    SE Ranking - Sign up for a 2-week trial: https://www.99signals.com/se-ranking/
    Ahrefs Webmaster Tools - https://www.99signals.com/ahrefs-webmaster-tools/
    Google Analytics - https://marketingplatform.google.com/about/analytics/
    Google Search Console - https://search.google.com/search-console/about

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

    • 8 min
    Ep. #110 - Black Friday Special 2023: AppSumo's Top 3 Early Bird Deals

    Ep. #110 - Black Friday Special 2023: AppSumo's Top 3 Early Bird Deals

    It's that time of the year again: AppSumo's Black Friday 2023 is finally here!

    Mark your calendars for November 19 to November 28, because this year’s lineup of deals is nothing short of spectacular.

    While AppSumo's Black Friday main event launches on November 19, there are a few early access deals up for grabs right now!

    You can find AppSumo's entire Black Friday early access lineup here: https://www.99signals.com/appsumo-black-friday-deals/

    In this episode, I reveal my top 3 picks among AppSumo's Black Friday Early Access Deals.

    Shop AppSumo's Black Friday Early Access deals here: https://www.99signals.com/appsumo/

    -=-=-=-=-

    Tools & resources discussed in this episode:


    ⁠🚀 SEOCrawl - https://www.99signals.com/seocrawl-bfcm/
    🚀 Depositphotos -https://www.99signals.com/depositphotos-bfcm/
    🚀 Sessions - https://www.99signals.com/sessions-black-friday/
    [Blog Post] Check out the entire lineup of AppSumo Early Access Deals here: https://www.99signals.com/appsumo-black-friday-deals/
    [Video] 3 BEST AppSumo Black Friday Early Access Deals - https://www.youtube.com/watch?v=RU3_81Mhmuw
    Subscribe to my YouTube channel for in-depth reviews & tutorials of trending SaaS tools and business software: https://www.youtube.com/@99signals/

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

    • 8 min
    Ep. #109 - Top 10 Business Newsletters Every Entrepreneur Should Read

    Ep. #109 - Top 10 Business Newsletters Every Entrepreneur Should Read

    Signing up for business newsletters is a super effective way to keep up with the latest business buzz.

    The issue, however, is the sheer number of business newsletters out there. You wouldn't want to end up with your inbox crammed full of too many of them.

    In this episode, I reveal the top 10 business newsletters that are worth your attention, ensuring you get the most valuable insights without cluttering your email.

    -=-=-=-=-

    10 Best Business Newsletters


    #1 Morning Brew - https://www.morningbrew.com/daily
    #2 The Hustle - https://thehustle.co/
    #3 GrowthHackers - https://growthhackers.com/newsletter
    #4 SaaS Weekly - https://hitenism.com/
    #5 5-Bullet Friday - https://go.tim.blog/5-bullet-friday-1/
    #6 Stacked Marketer - https://www.stackedmarketer.com/
    #7 The 3-2-1 Newsletter - https://jamesclear.com/3-2-1
    #8 No Mercy / No Malice - https://www.profgalloway.com/
    #9 Starter Story - https://www.starterstory.com/newsletter
    #10 TLDR - https://tldr.tech/
    [Bonus] The Daily Stoic Newsletter - https://dailystoic.com/daily-stoic-email/
    [Blog Post] ⁠Top 34 Business Newsletters Tailored for Entrepreneurs - https://www.99signals.com/best-business-newsletters/

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

    • 9 min
    Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga

    Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga

    This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure.

    From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi's downfall.

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

    • 9 min
    Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit)

    Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit)

    AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience.

    On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including visual storytelling, and explores the limitless possibilities that AI offers to marketers.

    But, as with any technological advancement, there are concerns and challenges. JD addresses the importance of maintaining human creativity and subjectivity in content creation, as well as the need for human moderation to avoid plagiarism and address biases in AI-generated content.

    Join in for a thought-provoking discussion that will inspire you to embrace the possibilities of AI while retaining the essence of human storytelling.

    -=-=-=-=-

    Tools & resources discussed in this episode:


    Yarnit - https://yarnit.live/
    ChatGPT - https://chat.openai.com/

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    ⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    ⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    ⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    ⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

    • 44 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

RoninMarketeer ,

Sandeep knows the topic and delivers!

I'm both a listener and have been a guest. Sandeep knows how to run the show - interesting and actionable content, everything a marketing cast needs!

Gracccciiieeee99 ,

Wonderful Podcasts and Info!

99Signals is a great podcast and Sandeep is incredibly knowledgable. The epiosdes are easy to follow and a fun listen, but are also full of truly helpful information and advice.

AshleyKimler ,

Great for all understanding levels.

Sandeep is a skilled marketing professional with an excellent grasp on modern digital marketing concepts. Marketing Mantra is a great podcast for beginner, intermediate, and advanced marketers. The tools and tactics covered are well-organized, easy-to-understand, tested, and powerful.

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