Marketing Mashup James McKinven

In this episode, I'm joined by Patrick Campbell, the CEO of ProfitWell. Patrick blew my mind with a talk about SaaS pricing back at INBOUND19 last year - from then I knew I had to get him on the podcast.

For those that don't know, ProfitWell is a subscription software helps subscription businesses with the hard parts of growth. They are also prolific at creating content, which I get into in this episode.

I talk to Patrick about what content works well, why it works and how they've managed to get their video content production cost for a full series down to less than the cost of an ebook. We also get his thoughts on choosing the right content formats and if he thinks daily vlogging can work for B2B. We covered some ground on pricing and how you should do it right, including common mistakes and his favourite pricing pages. Oh, and we discuss why they have a Swag strategy...

I speak with the founder of the Marketing Meetup, Joe Glover, about the importance of building a community especially in trying times.

Harry Dry (@harrydry) is the founder of Marketing Examples, a fast-growing showcase of successful startup marketing stories. I've been truly impressed with the case studies that Harry shares on Marketing Examples and the reach he's got since starting out. Traditional marketers should take note of his approach.

Paul Mellor is a loud, larger than life character who has a refreshingly honest take on all things advertising. This episode delves into all sorts of issues in the advertising industry and what we need to do to fix things. Expect expletives and extreme opinions, with a smearing of useful marketing and advertising advice.

Chris is the co-founder and CEO of Wistia, a video marketing platform who are the pioneers of the brand affinity movement. I spoke with Chris to talk about how he and his co-founder, Brendan, grew Wistia and some of the challenges they faced, the process of raising $17m in debt financing and why they took such big risks in creating long-form content such as One, Ten, One-Hundred.

I sat down with CEO of Truffle Social, Ellie Hernaman, to discuss what it takes to be ace at social media in 2019. We also chat about Ellie's career and what made her start Truffle social back in 2010.