Marketing Masters - The Art and Science of Modern Marketing Zania Guy

In this episode, we are thrilled to host Adnan Khan, a trailblazer in the advertising and marketing technology industry. Adnan's illustrious career spans roles at industry giants like Meta and Microsoft, showcasing his deep expertise in driving innovation and measurable outcomes in marketing. From his early days in Sydney to co-founding Stitch, Adnan's journey is a testament to his commitment to marketing excellence.



Adnan is not just a seasoned expert; he's a visionary who has significantly shaped the marketing landscape in New Zealand and beyond. With numerous accolades, including the prestigious TVNZ Marketing Awards and Gold Effie Awards, his work has set new benchmarks in the industry.



Join us as we dive into Digital Marketing Excellence, Marketing Automation, AI, and Data-Driven Marketing. Discover how Adnan's insights and experiences can empower brands to transform customer experiences by creating a unified view of their customers, enabling personalisation at scale, and driving double-digit growth.



Adnan's role as Chair of the Digital Special Interest Group for the Marketing Association further amplifies his dedication to advancing digital marketing strategies. This conversation left us feeling smarter and even more excited to be part of the marketing community at this incredible time in history. Tune in to gain valuable insights from one of the industry's leading minds!



Don't miss out on this enriching discussion that promises to elevate your understanding and application of cutting-edge marketing strategies.



Credits:

Filmed and Edited by Ashten Macdonald

Host: Zania Guy


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Join us on the latest episode of Marketing Masters as I interview the incredible Anika Moa, a veritable chameleon of many talents. From her beginnings as a singer to becoming an actor, TV presenter, beloved "Mumfluencer," amazing home cook, and now a cherished kids' TV host—Anika is a master at marketing herself. She's a national treasure in New Zealand and commands a massively loyal following on Instagram.

In this often hilarious episode, we explore how brands can effectively collaborate with influencers. But, as expected, our conversation takes some wildly entertaining detours! We discuss everything from Anika's hypothetical Nike tattoo on her forehead to her love of Landrovers, along with her insightful takes on social media and AI. It’s a journey filled with insights and laughter that you won’t want to miss.

Tune in for a blend of insightful discussions and laugh-out-loud moments with the brilliantly talented Anika Moa. And be warned... there is swearing.


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Ally Young is a visionary leader in the world of marketing. In 2023, a jury of 10 leading global brand-side marketers selected Ally, CMO at mobile company Skinny NZ, as winner of The One Show 2023 CMO Pencil, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year.


Other finalists entries were Apple “Public Displays of Encouragement” by TBWAMedia Arts Lab Los Angeles and “The Greatest” by Apple London, Coinbase “Less Talk, More Bitcoin” by Accenture Song, Mars “Skittles – Apologize the Rainbow” by DDB Chicago, Muskrat Magazine “Missing Matoaka” by BBDO Canada Toronto, and Supercell/Clash of Clans “Clash from the Past” by Wieden+Kennedy Portland.


This is just one award she has won of many, a testament to her innovative approach and the tangible results it yields. This prestigious accolade follows her 2022 recognition as the New Zealand Effective Marketer of the Year by the Comms Council NZ, further cementing her status as a leading figure in the industry.



Ally's trophy cabinet is a reflection of her dedication and skill, housing over 150 marketing awards, including 30 for marketing effectiveness. Notable among these is a Global WARC Effectiveness Grand Prix and a Global Grand Effie, awards that speak to her unparalleled ability to craft campaigns that resonate deeply with audiences and drive unprecedented business growth.



A staunch advocate for creative and effective marketing, Ally is committed to leveraging her extensive experience and insights to continue pushing the boundaries of what is possible in marketing. Her leadership and her impactful contributions to the marketing community underscore her role as a trailblazer and thought leader, inspiring many to follow in her innovative footsteps.




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Join me to hear from the utterly incredible Brooke Howard-Smith. A true pioneer in the world of digital marketing and digital innovation!​ Brooke's journey is nothing short of extraordinary.


From clinching a bronze medal at the 1995 X Games as an inline skater to WeAreTENZING and Non-Fungible Labs, he has continuously pushed the boundaries of what's possible. 


His latest endeavor, Otterfish, is revolutionising how businesses engage with influencers, proving his continued influence in the evolving digital landscape.


His vision led to the creation of the Digital Creator Con at the end of 2023, a landmark event that brought together New Zealand's top influencers and creators with industry giants like Instagram and TikTok, further fuelling the growth of our creator economy.


With accolades and experiences spanning sports, entrepreneurship, philanthropy, and digital media, Brooke stands as a testament to innovation and adaptability. So, buckle up as we explore the insights and stories of a man who has not only witnessed but also shaped the digital world we currently work in.




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Guest: Melanie Spencer speaks with host Zania Guy

Welcome to 'Marketing Masters – The Art and Science of Modern Marketing,' the definitive podcast for exploring the cutting-edge of marketing, advertising, and content creation. Zania Guy, Digital Marketing Expert, dives into conversations with the industry's luminaries, uncovering the alchemy of their success – a blend of art, science, and sheer genius. Together, we'll unlock the secrets to mastering the marketing universe.



In this episode, I speak with the one and only incredible Melanie Spencer. Group CEO of Thompson-Spencer, previously known as Socialites, she has been a social media powerhouse since May 2020! She has recently been recognised by Campaign Asia as one of the top 30 Women to Watch in The Asia Pacific!  She is a marketing genius and we're thrilled to have her here today.


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