60 episodes

Marketing Minutes with Miss Kemya is your daily dose of marketing tips and insights for solopreneurs and small business owners.

From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape.

Tune in to hear Miss Kemya, Chief Marketing Sparkler at MarketingSparkler.com as she shares the what's, why's and how's of digital marketing, so you can stop wasting time and start being more productive with your marketing.

Marketing Minutes with Miss Kemya Miss Kemya

    • Business

Marketing Minutes with Miss Kemya is your daily dose of marketing tips and insights for solopreneurs and small business owners.

From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape.

Tune in to hear Miss Kemya, Chief Marketing Sparkler at MarketingSparkler.com as she shares the what's, why's and how's of digital marketing, so you can stop wasting time and start being more productive with your marketing.

    A Few Tips for Creating Engaging Content

    A Few Tips for Creating Engaging Content

    When you create content for your website, it needs to attract search engines by using the right type of keywords. But, it also needs to be engaging for your audience. After all, remember that humans are reading the content, not robots. Therefore, even though you need to use keywords in the text, it doesn't mean the content should be boring and generic.

    Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places, is vital to the performance of your website. Without content, you have nothing. Content is still king, and always will be king. While content types change, the value of content never changes. When you realize the value of the content that you create, you'll take the time to create it right.

    Check Out Your Competitors

    How often does your competition post? Do they write it all themselves or do they have guest authors? Do you know whether they've hired a ghost writer or if they're all self-written? How do they share and promote their content? Understanding how your competition operates can help make you better because you can find a way to make yourself different.

    Create Unique Content with Value

    Every bit of content you create for your website or blog should be unique. There is a place for curated content, if you make it original with your own words and thoughts added, but most of the content on your website/blog should be unique to your brand and provide value to your audience. This doesn't mean you can't curate content - on the contrary; if you curate content well, your content will still be valuable and unique.

    Answer Questions

    You don't have to have people emailing you questions to answer them. Go to where your audience is: forums, message boards, other blogs, and find questions that are relevant to your niche and answer them on your blog. It's a great way to find content to write, and your audience will feel like you can read their mind.

    Ask Questions of Your Readers

    If you want to be more interactive with your audience, end every post, article and video with a question to the viewer. Invite them to answer questions, even give them incentives to do so such as random prizes or a special call out on Twitter. The more you interact with your readers over the content that you provide them, the more engaging your content will be. One thing feeds off another.

    Don't Forget to Promote

    Finally, don't forget to promote your content via social media. Due to the social nature of social media such as Facebook and Twitter, you can use social media in a way to elicit engagement from your followers. You can do this by continually sharing important content that you've created with them, answering their questions, and promoting those questions and answers as hard as you promote the content that prompted the questions and answers.

    • 6 min
    How to Let Go of Control So You Can Grow Your Business

    How to Let Go of Control So You Can Grow Your Business

    Owning a business and building it from scratch can be a worthy achievement for anyone who manages to be successful from it. However, there does come the point in your business where it’s beneficial to release the reigns slightly and to give control over to others so that they can continue to build and you can continue to grow. However, as a business owner, this can be tough, so here are some tips on learning to let go in business.

    Click here >> http://bit.ly/2m9HRof to read the full blog post on the Marketing Sparkler blog.

    • 9 min
    Attracting New Clients Through Community Involvement

    Attracting New Clients Through Community Involvement

    There are several ways in which you can attract new clients to your service-based business. One of the most effective is via community involvement. Don’t get worried that you don’t have time to go to your local community meetings.

    Community involvement can happen both online and offline. There are communities that exist only online and there are communities that exist only offline. You can do both for best impact, but if there is a reason you can only participate online, that is fine too.

    There are two types of communities you can get involved in. You can involve yourself in a community of your peers, or a community of your audience.

    In terms of peer groups, there are peers with whom you are in direct competition, and those who offer complementary services to yours. Both can help you get clients. However, the complementary group will be more beneficial to you because they are not direct competition. Consider that when you get involved in any particular group. 

    Business focused groups, mastermind groups, industry focused groups and so forth all exist to help you educate yourself further and provide connections. You can get clients through word of mouth when a peer group member feels you would be right for a position because they have come to know you. Peer groups also offer opportunities for joint venture partnerships, which can widen and expand your audience.

    Click here >> http://bit.ly/2LdrgJa to read the blog post on the Marketing Sparkler blog.

    • 6 min
    3 Things You Must Do to Succeed As a New Solopreneur

    3 Things You Must Do to Succeed As a New Solopreneur

    Taking the leap into starting a business can be a scary thing for anybody. It comes with risks, stresses, and responsibility of taking on the world while being responsible for a company and workforce.

    Imagine taking on this responsibility, but alone. This is the life of a solopreneur. The difference between a solopreneur and an entrepreneur is when you are a solopreneur, you do it all yourself. This means doing the operational side of the business, such a contracts to managing marketing campaigns, such as advertising and literally everything in between.

    While the business of being a solopreneur can seem overwhelming, there are different tactics you can employ in order to run a most efficient level. On today's episode, we are going to look at some ways we can succeed and thrive on our solopreneur's journey.

    Click here >> http://bit.ly/2Zogiuh for the blog post on the Marketing Sparkler blog.

    • 7 min
    How to Rise Above the Noise and Get Your Message Heard

    How to Rise Above the Noise and Get Your Message Heard

    We’re all constantly ‘switched on’ and distracted these days, aren’t we? Scrolling through our phones, laptop by our side, loud noise everywhere.

    And that makes it a real challenge to get any marketing message across effectively.  Unless you understand the way people’s brains work – and form a real emotional connection. But how does an emotional connection help you rise above other distractions  – in a world that’s constantly switched on?

    Well, I'll tell you in today's episode! Click here >> http://bit.ly/2KHRDYw to read the post on the Marketing Sparkler blog!

    • 6 min
    How to Make Your Business Look Legitimate to Your Customers

    How to Make Your Business Look Legitimate to Your Customers

    When starting out, the humble nature of your business can sometimes raise eyebrows. You might be selling an interesting product online, but how do people know they can trust you with their card information? You might be the mascot of your firm, but without good marketing around that, how are they to know? What registrations and security processes do you have? What are your plans for the future? And how might you settle those initial fears to prove that you are who you say you are?

    Listen to today's episode to learn easy ways to make your business look legitimate to your customers! Click here >> http://bit.ly/31SXHDr to read the full post on the blog.

    • 9 min

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