6 episodes

Advertising Week & Google are pleased to introduce Marketing Mixtape, a marketing podcast mini-series with the latest industry stories, insights, and announcements to help you be ready for what comes next with your digital transformation. 

Marketing Mixtape Advertising Week

    • Business
    • 4.0 • 6 Ratings

Advertising Week & Google are pleased to introduce Marketing Mixtape, a marketing podcast mini-series with the latest industry stories, insights, and announcements to help you be ready for what comes next with your digital transformation. 

    What’s Next for B2B and the Digital-First Culture

    What’s Next for B2B and the Digital-First Culture

    Explore the latest digital transformation stories from the B2B industry and learn how marketers can drive growth by prioritizing a digital-first culture. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Zach Morrsion, CEO at Tinuiti, and Susan Schiekofer, Chief Digital Investment Officer at GroupM, to help you be ready for what’s next.

    • 18 min
    What’s Next for Retail and Customer Insights

    What’s Next for Retail and Customer Insights

    Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Ramin Eivas, Chief Marketing Officer at Mattress Firm; Michael Mothner, Founder & CEO at WPromote; and Chrissie Hanson, Global Chief Strategy Officer at OMD to help you be ready for what’s next.

    • 22 min
    What’s Next for Finance and Automation

    What’s Next for Finance and Automation

    Explore the latest digital transformation stories from the finance industry and learn how marketers can drive growth through automation. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lara Balazs, Chief Marketing Officer at Intuit; Eileen Kiernan, Global CEO at UM Worldwide; and Rob Pierre, CEO at Jellyfish to help you be ready for what’s next.

    • 23 min
    What’s Next for Travel and the Customer Journey

    What’s Next for Travel and the Customer Journey

    Explore the latest digital transformation stories from the travel industry and learn how marketers can enhance the customer experience during a period of acceleration. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lisa Checchio, Chief Marketing Officer at Wyndham Hotels and Resorts; Tim Maleeny, Chief Strategy Officer at Havas N.A.; and Parks Blackwell, VP, Marketing at PMG, to help you be ready for what’s next.

    • 22 min
    What’s Next for Auto and Measurement

    What’s Next for Auto and Measurement

    Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Zepeda, Chief Marketing Officer at Hyundai; Pete Kim, CEO at Mightyhive; and Amy Worcester Lanzi, Commerce Practice lead at Publicis Groupe to help you be ready for what’s next.

    • 23 min
    What’s Next for the Industry at Large

    What’s Next for the Industry at Large

    Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Thomas-Moore, VP, Media, Digital Marketing and Product/Menu Development at Domino’s; JiYoung Kim, Chief Digital Officer at Carat; and Andrés Ordóñez, Chief Creative Office at FCB Chicago to help you be ready for what’s next.

    • 23 min

Customer Reviews

4.0 out of 5
6 Ratings

6 Ratings

Gabi_almeidaj ,

Why is every episode so similar to the previous one?

I understand that customers crave familiarity. However, as a marketer, I find it very frustrating that every episode has the exactly same “three things” and 10-minute P&G sponsored ad, maybe? The concept is interesting overall, but it’s absolutely missing content.

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