Marketing Monday: Using The Summer Slowdown to Your Advantage

Every year it happens. The diary gets a little quieter. Enquiries slow down. And that familiar panic sets in.

The summer slowdown is real, it's industry-wide, and it's coming regardless of what you do. What you can control is what you do with it.

In this Marketing Monday I give you both sides. Three tactics to keep bookings and revenue moving through the slow months and four things to get done while the diary gives you room to breathe, so you walk into September ready rather than scrambling.

What's covered:

- How to reactivate lapsed patients without discounting or a mass email blast

- Running a referral push at exactly the right moment in the social calendar

- Reframing your treatment menu for the summer mindset not desperate, just smart

- Getting your photography and video done while you actually have the time

- Fixing your Google Business Profile (free, compounds, most clinics haven't touched it in months)

- Building the email infrastructure that runs without you

- Planning your Q4 now, before everyone else starts scrambling in September

The clinics flying in October decided in July what kind of business they wanted to be. This is the episode for that decision.

Find a longer version of this episode over on my Substack.

Learn more at theaestheticsmarketer.co.uk and on Instagram.

The Contraindication is produced by Urban Podcasts.