13 episodes
Marketing Mouths | Healthcare Marketing and Content Podcast DoctorPodcasting.com
-
- Health & Fitness
-
-
5.0 • 1 Rating
-
Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of Questions" at the end of every PodChat - where Bill asks more personal questions of the MM guests. Marketing Mouths. Think of it as "word of mouth" marketing information fresh off the lips of health marketing experts.
-
Ep14: Crisis Communication: Kena Lewis
In this episode, guest Kena Lewis shares tips on:
How Orlando Regional Medical Center responded to the Pulse Nightclub shooting in 2016
Using an approval system for outgoing communications to update social media and press
Getting a crisis plan in place ahead of time
Creating a list of contacts for subject matter experts
Finding good news stories after the crisis
Being transparent within the limits of your organization
Seeking guidance and structure from FEMA’s Incident Command System
Listen in as Kena Lewis joins Bill Klaproth to share her best advice on handling crisis communications.
Get in touch with Kena:
Twitter
Email -
Ep13: Make the Most of Your Website: Desiree Davis
In this episode, guest Desiree Davis shares tips on:
How many local patients start their healthcare journey online
Having a strong presence on Google
Optimizing service line sections of your website
Getting to know core metrics
Adjusting your strategy to suit current trends
Updating your website with fresh content as you go to avoid overwhelm
Paying attention to users' search habits
Listen in as Desiree Davis joins Bill Klaproth to share her best advice on making the most of your website.
Get in touch with Desiree:
Scorpion
LinkedIn
Facebook
Twitter
Instagram -
Ep12: Intersection of Social Media and Healthcare: Elissa Nauful
In this episode, guest Elissa Nauful shares tips on:
Social listening to know what people are saying about your business, products and services
Taking advantage of social media platforms
Creating a content plan to make meaningful content
Establishing a protocol for handling comments
Understanding the importance of social media for your professional credibility
Paying for reach on social media
Listen in as Elissa Nauful joins Bill Klaproth to share her best advice on social media strategy.
Get in touch with Elissa:
BallywhoSocial
Twitter
LinkedIn -
Ep11: Service Line Marketing: Mark Mathis
In this episode, guest Mark Mathis shares tips on:
Determining benchmarks for service line marketing
Journey mapping to understand the patient’s decision-making process
Executing a strategy with the end in mind
Optimizing a campaign
Researching to make the most out of your marketing budget
Handling the traffic your campaign generates
Listen in as Mark Mathis joins Bill Klaproth to share his best advice on service line marketing.
Get in touch with Mark:
OneMinuteMarketer®
Amperage Marketing & Fundraising
Resources:
Brainfluence by Roger Dooley
Yes! 50 Scientifically Ways to be Persuasive by Robert Cialdini -
Ep10: Storytelling for Internal & External Marketing: Eric Harris
In this episode, guest Eric Harris shares tips on:
Using stories to pass ideas from one person to another
Framing your idea in a narrative structure
Putting the Campfire Method to work in your presentations and meetings
Selling an idea versus the selling a physical object
Employing "the movie trailer" to show your idea's value
Listen in as Eric Harris joins Bill Klaproth to share his best advice on using stories for internal and external marketing.
Get in touch with Eric:
Facebook
Instagram
GatherRound -
Ep9: Email Marketing: Becky Goplin
In this episode, guest Becky Goplin shares tips on:
Meeting your patients where they are
Cutting through the clutter with your emails
Creating a content calendar
Starting an email marketing campaign
Integrating email with CRM
Determining email frequency
Listen in as Becky Goplin joins Bill Klaproth to share her best advice on getting the most out of email marketing.
Get in touch with Becky:
LinkedIn
Twitter
Tea Leaves Health