22 episodes

Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights around the world of Digital Marketing with you! Each week you will hear from a variety of our team members and the perspectives they bring to the boardroom.

KeyNews: The Digital Marketers Podcast KeyMedia Solutions

    • Business
    • 5.0, 3 Ratings

Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights around the world of Digital Marketing with you! Each week you will hear from a variety of our team members and the perspectives they bring to the boardroom.

    2. What is Programmatic Audio?

    2. What is Programmatic Audio?

    Our Digital Guru Tobaria sits down with Kelsey, our intern, to discuss programmatic audio, how advertising on a digital radio wave works, and the benefits of employing this tactic. Enjoy!

    • 9 min
    1. CTV vs. COVID

    1. CTV vs. COVID

    Tobaria Ruffin and Kevin Fitzgibbon sit down in the KeyNews Room to discuss the climate of Connected TV and Streaming TV since the beginning of COVID-19. The two talk through some comparisons and see how digital marketers were affected by the sudden spike in CTV consumption.

    • 13 min
    Only eCommerce Websites Need SSL Certificates

    Only eCommerce Websites Need SSL Certificates

    Websites that sell products need a secure connection because they are taking people's personal information like their name, address, phone number, email address, credit card information, etc. The consensus is that websites that collect sensitive information need to be secure, but what about websites that don't collect this information? Some people do not think they need to secure their website if they are not asking people to submit their personal information. In the 20th episode of the first season of the Marketing Myths Podcast, Tobaria and Aaron talk about why you may or may not need to secure your website with an SSL certificate. 

    Show notes: https://keymediasolutions.com/news/podcast/ecommerce-websites-need-ssl-certificates/  

    • 12 min
    Social Media Ads Don't Work

    Social Media Ads Don't Work

    There are a lot of question around the effectiveness of Facebook and LinkedIn advertising strategies. Are they worth the time and money? On this week’s Marketing Myths Podcast, Aaron and Tobaria talk through this myth, offer real data that backs their final conclusion, and even give advice on how to successful run a campaign on these platforms.  https://keymediasolutions.com/news/podcast/social-media-ads-dont-work/ 

    • 13 min
    Never Delete Content from Your Website

    Never Delete Content from Your Website

    In the beginning of 2011, Google launched an update to its algorithm named Panda. The Panda update essentially rewarded unique & compelling content. Gary Illyes has said, "We don't recommend removing content for Panda." Then later he said, "It's not guaranteed that you will see any positive effect from that." referring to removing old or thin content from your website. Even John Mueller has said, “Improving it means that the rankings can only go up, whereas by removing it, can cause loss of rankings instead of the gains that some people think content removals will do.” 

    So, this seems pretty straightforward, right? Don't delete old or thin content. But is it that straightforward? In this episode of the Marketing Myths Podcast, Aaron & Tobaria visit an experiment done by Search Engine Journal and what other SEOs say about the subject. 

    Show notes:  https://keymediasolutions.com/news/podcast/never-delete-content-website/ 

    • 15 min
    Email Marketing is a Scam

    Email Marketing is a Scam

    Have you heard that all email marketing is a scam? Some say that the money put into email marketing cannot be recuperated, and, as a digital marketing tactic, it is a waste of time and money. Tobaria and Aaron tackle this myth by looking at the pros and cons of email marketing and how you can use email marketing more effectively. Take a listen! 

    Show notes:  https://keymediasolutions.com/news/podcast/email-marketing-scam/ 

    • 10 min

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