Your marketing mentor & biggest cheerleader, helping you navigate all of the channels and tactics and strategies it takes to level up your marketing to increase sales, leads and brand awareness. Giving you the tools and confidence to boss your marketing career.Spilling everything from my 10+ years in marketing that I wish I'd known with real life marketing stories, secrets and lessons to help you. No matter where you are in your marketing journey, from graduate to directors this podcast is for everyone in the marketing community.
100: I Accidently Went Viral: Here's The Story, Results & What I've Learnt
When this happened a couple of weeks back, of course I thought - well I have to share the story here on Marketing Nuggets! So I'm taking you behind the scenes on the build up, the content itself, the reasoning behind it and ALLLLLLL the metrics - just in a 48 hour period. This is a great episode if there's a channel that's outside your comfort zone and you're looking for that little bit of inspiration to just DO IT!
I'm sharing the full story today and everything that I learnt from this one piece of viral content.
99: My 8-Step Results-Driven Formula To Create 2024 Marketing Plans
It's time to look ahead and plan for marketing success in 2024! In this episode, I reveal my strategic 8-step system for creating a results-driven marketing plan, broken into bite-sized, easy-to-digest pieces.
You'll get my proven step-by-step formula covering essentials like auditing your current state and everything that goes into my reviews, budgeting and resource planning everything in between.
Whether you need guiding creating your first marketing plan or want to optimize an existing one, this roadmap will get you there. By the end, you’ll have a clear blueprint to dominate marketing in 2024 - no complex frameworks required. Let’s do this!
98: Breaking Down 2024 Marketing Trends: Worth the Buzz or Not? My Thoughts
2024 marketing trend predictions are coming in hot, but which ones should you actually pay attention to? In this episode, I review the most hyped trends for 2024 and give my unfiltered take on which are substantive and which are easier said than done.
I'm covering various topics today, from AI, CGI and VR to privacy, video, personalisation and more to help you all as we start creating those 2024 marketing plans.
Some of it won’t be relevant, won’t work for your audience and so don’t get too stressed out, thinking you need to implement them all. Sit back, relax and listen to the trend predications and see if one or two of these might create that spark with something you might want to add to your plans next year…
97: Flip Reverse: Emma Gets Interviewed on Marketing Tactics For Small Businesses
No, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their SEO!) and it turned into quite the discussion on how to make your marketing manageable as a small business. I share my 3 channel approach that I would do as a small business, what channels I would do if I was a service based business, an ecommerce business as well as the pros and cons to some specific channels.
Finishing off this longer than usual podcast, I give some creative inspiration to small businesses with some effective marketing strategies - where you don't need a giant budget to make the impact that you want!
96: Keep Your Marketing Plan Relevant All Year: How to Maximise Value & Stay Organised
You crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized, relevant, and actually helpful. With my simple tips, your plan becomes a living document that guides your marketing, not just words in a spreadsheet.
Whether you manage a team or own a small business, this episode will help you make your marketing plan your most valued asset. Learn how I use my plan as the central document for the marketing team and as a tool to get things back on track when needed. But this level of usefulness only comes from constant optimization.
95: Nail Your Internal Marketing Campaign Pitches: Craft a Clear & Confident Presentation
You've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't have to be!
In this episode, I reveal my proven formula for delivering clear, concise, and confident marketing pitches to internal teams. I'm taking you through my overall goals that I need to get out of the session, slide-by-slide recommendations, and finishing up with my best tips I've learnt along the way (even where is best to put your creative slides!)
Whether you're presenting to your CMO or the board of directors, you'll learn how to nail your marketing pitch every time.
If the thought of pitching your marketing plan makes you nervous, this is the episode for you! You'll walk away ready to wow leadership and get your next big campaign the green light.