220 episodes
Marketing O'Clock - Your Weekly Digital Marketing News Podcast Cypress North
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- Business
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4.9 • 31 Ratings
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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Gap Analys-ish: YouTube "Improves" Search Insights & Adds Content Gaps
This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing news you missed this week.
*video work as mentioned on the show*
https://www.youtube.com/watch?v=ydWO9m8ZIpY
https://www.youtube.com/watch?v=pOvZFqhjnUY
https://www.youtube.com/watch?v=1Uc5Pumgatg
https://www.youtube.com/watch?v=edfXHGJXe0g
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Intro - 00:00
📰 Main News - 8:20
How To Get Google Ads Shopping Credits 8:24
YouTube Content Gaps & Search Insight Updates - 10:40
Twitter's Jack Dorsey Steps Down - 16:56
🔥 Take of the Week - via Sarah Burke - 22:10
🔎 ICYMI - via Akvile DeFazio - 26:54
⚡️ Lightning Round ⚡️
Paid - 28:16
Organic 40:30
Social - 50:08
⚙️ Working Hard, or Hardly Working? - 58:42
🛠 Cool Tool - Advertools URL Structure Analysis Tool - 01:00:11
🧠 Must Read Marketing Article of the Week - WhiteSpark's Local SEO Ranking Factors for 2021 - 01:00:48
🎉 Shootin’ the Heck - 01:02:24---------------------------------------------------------------------------------------------------------------------------
#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo -
In Pod We Trust: Self-Serve Podcast Ads Arrive on Spotify
On this week's Marketing O'Clock Jess, Shep & Greg cover some podtastic new ad options from Spotify, some insights into the Google Ads features and the array of presents under the tree for YouTube Creators. Also, Google Ads wants you to create campaigns in the app (DON'T!), we may see better reporting for RSAs, Search Console gets a drippy new upgrade, everyone is fleeing far far away from AMP, we play a rousing game of Barry's Charts with Greg, and oh - put #30 #hashtags #on #all #of #your #posts. All this plus the #digitalmarketing news of the week
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Intro - 00:00
📰 Main News - 5:00
Spotify Self Serve Podcast Ads 5:52
New Google Ads Insights - 8:36
YouTube Upgrades For Content Creators - 14:54
🔥 Take of the Week - 19:20
🔎 ICYMI - 20:00
⚡️ Lightning Round ⚡️
Paid - 21:26
Organic 35:02
Social - 46:18
⚙️ Working Hard, or Hardly Working? - 01:00:00
🛠 Cool Tool - 01:02:30
🧠 Must Read Marketing Article of the Week - 01:03:50
🎉 Shootin’ the Heck - 01:05:3
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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo -
Lessen the CamPAIN. Google Ads Overhauls Experiments
This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing shopping in Groups, while Google went full Lucy & the Football with a new Algo update that you WON'T believe. Our Queen Julie Bacchini poured on so much salt that she earned a new nickname. Plus we release a new segment "Digital Marketing Jokes" where we source the best digital marketing jokes of the week and read live. All this plus the #digitalmarketing news of the week
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Intro - 00:00
📰 Main News - 6:00
Google Ads Customer Match Updates - 6:10
Google November 2021 Core Updates - 9:45
Facebook Groups Gets Shoppy - 14:55
Google Ads Experiments Gets An Upgrade - 18:02
🔥 Take of the Week - 20:15
🔎 ICYMI - 23:36
⚡️ Lightning Round ⚡️
Paid News - 26:30
Organic News - 41:50
Social News - 56:24
⚙️ Working Hard, or Hardly Working? - 01:11:00
🛠 Cool Tool - 01:13:00
🧠 Must Read Marketing Article of the Week - 01:14:35
🎉 Shootin’ the Heck - 01:15:46
#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo -
Business in the Front, Pain in the Back. Google My Business is now Google Business Profile
This week on Marketing O'Clock, we celebrate our 200th episode! Rest in peace to Google My Business, as it will now be called Google Business Profile and is becoming a whole lot more difficult to manage. Facebook announces the removal of detailed targeting options deemed sensitive. Twitter Blue is now available in the US, but Greg wishes he could unsubscribe. All this and much more!
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Performance Max: Beyond the Keyworddome
This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider info on how a Minor Google Ads policy change is majorly backfiring in the EU.
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Re(d)actions to All the SiliCON Valley News
This week on Marketing O'Clock, the team discusses all the legal drama surrounding Google and Facebook. We break down the allegations that surfaced from the massive Facebook document release and unredacted filings from a lawsuit against Google. Plus, Facebook wants you to know they really care about small businesses, so we also cover the new features announced this week. All this and much more!
Customer Reviews
Awesome & relevant podcast!
I love this Podcast and look forward to it each week. It is very informative and a must listen for any modern marketer.
And the tone and different takes on things are relatable. It is like listening to friends talk about marketing trends. I learn something new (many things, actually) each week. Thanks for doing this, Cypress North team!
What Can I say? These Guys Feel Like My Friends!
This is another podcast you should listen too weekly and make sure to listen until the end when they “shoot the heck”. My favorite part is straight out of our accounts into your ears. It’s funny and relevant!
Love it - a bit heavy on paid
Great content and great hosts. They share stuff you can actually use. For example their insights got me into Spotify video podcasting in no time. A little heavy on the paid side but decent mix overall of the different areas of marketing.
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