226 episodes
Marketing O'Clock - Your Weekly Digital Marketing News Podcast Cypress North
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- Business
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5.0 • 31 Ratings
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports
This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.
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Intro - 00:00
📰 Main News -
You Can Now Change Your Google Analytics Attribution Model - 8:27
Google Partners Program Updates - 12:47
Microsoft Advertising Shopping Enhancements - 17:54
🔥 Take of the Week - Julie Bacchini 18:14
🔎 ICYMI - Chris Ridley -22:36
⚡️ Lightning Round ⚡️
Paid - 26:27
Organic 39:36
Social - 50:08
⚙️ Working Hard, or Hardly Working? - 56:46
🛠 Cool Tool - 59:14
🧠 Must Read Marketing Article of the Week - 59:52
🎉 Shootin’ the Heck - 1:02:43
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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo -
Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine
This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strategy after some controversial Tweets went viral.
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Intro - 00:00
📰 Main News
-TikTok Reposts Have Arrived - 7:34
Google Chrome Recorder - 13:00
Instagram Feed Order Updates 14:47
🔥 Take of the Week - SEOGoddess - 18:14
🔎 ICYMI - Jyll Saskin Gales - 22:09
⚡️ Lightning Round ⚡️
Paid - 24:26
Organic 29:42
Social - 49:10
🤢 WTH - 55:41
⚙️ Working Hard, or Hardly Working? - 59:41
🛠 Cool Tool - 1:01:30
🧠 Must Read Marketing Article of the Week - 1:02:45
🎉 Shootin’ the Heck - 1:04:52
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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo -
New Year, New Me(ta Ads) & The 2021 Clockscars
This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, but should marketers get used to this feature? Then, we're breaking down the best and worst of digital marketing in 2021 during the third annual Clockscar awards!
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Intro - 00:00
📰 Main News -
Meta Ads Gets A New Look - 5:20
Are Smart Shopping Placement Exclusions Here? - 9:18
🔥 Take of the Week - 11:59
🔎 ICYMI -14:21
⚡️ Lightning Round ⚡️
Paid - 15:35
Organic 21:06
Social - 32:21
❓ WTH - 36:46
⚙️ Working Hard, or Hardly Working? - 39:45
🛠 Cool Tool - 42:21
🧠 Must Read Marketing Article of the Week - 43:28
🙌 2021 Clockscars - 44:25
🏆 - Biggest Win of the Year - 46:17
🏆 - Biggest Loss of the Year - 47:55
🏆 - Most Copied Feature - 48:37
🏆 - Biggest Drama - 49:27
🏆 - Best Named Update - 50:30
🏆 - WTH of the Year - 52:42
🏆 - Biggest Platform Fails - 52:42
🏆 - Rant of the Year - 01:02:56
🏆 - Best Ads Follow - 01:14:54
🏆 - Best PPC Follow - 01:15:52
🏆 - Best Organic Follow - 01:16:36
🏆 - Best SEO Follow - 01:17:25
🏆 - Take of the Year - 01:18:10
🏆 - Greg of the Year - 01:22:51
🏆 - BBF of the Year- 01:24:41
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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo -
Microsoft Advertising eXandrs their Offerings With New Acquisition
Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all of the digital ad news of the week along with all the marketing and social stories that you need to know.
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Intro - 00:00
📰 Main News - Microsoft Bolsters Programmatic Offerings with Acquistion of Xandr - 7:34
Reddit Going Public? - 10:33
🔥 Take of the Week - Justin Borge - 13:55
https://twitter.com/BorgeClooney/status/1471587738629591052
🔎 ICYMI - Sam Kessenich -14:50
⚡️ Lightning Round ⚡️
Paid - 16:33
Organic 24:18
Social - 46:40
⚙️ Working Hard, or Hardly Working? - 54:14 🛠 Cool Tool - 56:04
🧠 Must Read Marketing Article of the Week - 57:19
🎉 Shootin’ the Heck - 59:57
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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo -
Thank You, Thank You(Tube) Very Much! Creators Have a Burning Love for New YouTube Features
This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know about new auto-chapters, analytics, Shorts remixes, subscription collections, & more! Plus, #PPCchat weighs in on the good and the bad of performance max campaigns (AKA PMax) and more digital marketing news you need to know!
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Intro - 00:00
📰 Main News -
New YouTube Creator Features for December - 7:34
🔥 Take of the Week - Amelia Fowler - 14:28
https://twitter.com/AmaliaEFowler/status/1468719040029814786
🔎 ICYMI - Eric Farmer -16:40
https://twitter.com/ericdfarmer/status/1469351889049305089?t=SaMfpgbXpCIEakizCwjeqg&s=09
⚡️ Lightning Round ⚡️
Paid - 19:29
Organic 34:54
Social - 49: 50
❓ WTH - 59:39
⚙️ Working Hard, or Hardly Working? - 01:03:19
🛠 Cool Tool - 01:05:08
🧠 Must Read Marketing Article of the Week - 01:06:26
🎉 Shootin’ the Heck - 01:08:14
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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo -
A Picture Worth 1,000 Clicks? Google Ads is Bringing Image Extensions to a Computer Near You.
This week on Marketing O'Clock, desktop placements are no longer out of the picture for Google Ads image extensions. Google rolls out another Product Review Update just in time for the holiday season, but are their intentions naughty or nice? Plus, We Qwant to tell you about our new favorite search engine and Google released another uplifting misleading video to review the year in search.
Intro - 00:00
📰 Main News - 7:42
Google Ads Image Extensions Are Rolling Out To Desktop 7:44
Google December Product Review Updates - 12:30
🔥 Take of the Week - via Jared McKiernan - 16:23
🔎 ICYMI - via Miranda Akins - 17:39
⚡️ Lightning Round ⚡️
Paid - 18:56
Organic 37:45
Social - 50:04
⚙️ Working Hard, or Hardly Working? - 01:02:50
🛠 Cool Tool - PlePeper Local Tool - 01:05:03
🧠 Must Read Marketing Article of the Week - Annie Cushing (the real Annielytics) A Marketers Guide To Using Regex In Search Console - 01:06:14
🎉 Shootin’ the Heck - 01:07:30
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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
Customer Reviews
Awesome & relevant podcast!
I love this Podcast and look forward to it each week. It is very informative and a must listen for any modern marketer.
And the tone and different takes on things are relatable. It is like listening to friends talk about marketing trends. I learn something new (many things, actually) each week. Thanks for doing this, Cypress North team!
Love it - a bit heavy on paid
Great content and great hosts. They share stuff you can actually use. For example their insights got me into Spotify video podcasting in no time. A little heavy on the paid side but decent mix overall of the different areas of marketing.
What Can I say? These Guys Feel Like My Friends!
This is another podcast you should listen too weekly and make sure to listen until the end when they “shoot the heck”. My favorite part is straight out of our accounts into your ears. It’s funny and relevant!