152 episodes

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.

Marketing O'Clock - Your Weekly Digital Marketing News Podcast Search Engine Journal

    • Business
    • 5.0 • 24 Ratings

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.

    A Moment of Clarity for Webmasters. Microsoft Launches Clarity Analytics.

    A Moment of Clarity for Webmasters. Microsoft Launches Clarity Analytics.

    This week's digital marketing news: Microsoft gives Google Analytics a run for its money with new Clarity product for webmasters, new YouTube features that creators won't want to sleep on, Adobe has predictions about 2020 online holiday shopping, and Pinterest announces a slew of new eCommerce features.

    • 1 hr 15 min
    Passage Interference: Google May Rank Sections of a Page 1st & Goal in the SERPs

    Passage Interference: Google May Rank Sections of a Page 1st & Goal in the SERPs

    This week's digital marketing news: Google announces passage-based ranking, the Department of Justice is suing Google over antitrust violations, and Facebook and Google release new eCommerce features just in time for the holiday season.

    • 1 hr 5 min
    Let's Get Analytical. Google Analytics 4 Has Arrived.

    Let's Get Analytical. Google Analytics 4 Has Arrived.

    We give a warm welcome to the new/rebranded  Google Analytics, attribution improvements in Google Ads, and Google Search data in Google Podcasts Manager.

    • 1 hr 17 min
    Marketing O'Talk: Roundtable Discussion of LinkedIn Ads Strategies, Myths, & Advertising Opportunities - Bonus Episode

    Marketing O'Talk: Roundtable Discussion of LinkedIn Ads Strategies, Myths, & Advertising Opportunities - Bonus Episode

    On this week's Marketing O'Talk roundtable, we have an all-star cast to talk about LinkedIn Advertising. In this special bonus episode roundtable panel, we break down advanced strategies, ways that Google Advertisers can succeed with LinkedIn ads, and where the platform is going in the future. 



    With us on today's show are:  

    AJ Wilcox, founder of B2Linked, host of the "LinkedIn Ads Show" https://b2linked.com/  

    Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing https://komarketing.com/  

    Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/ 

     and Marketing O'Clock's Christine Zirnheld (aka Shep) will be your host for the hour!  

    We will be covering the following throughout the panel:  

    - Introductions & Format 
    - Debunking LinkedIn Myths 
    - Your Go-to LinkedIn Strategies 
    - LinkedIn Ads vs. Google Ads 
    - What's Next For LinkedIn Ads  

    For more information or to subscribe to our podcast, head to: https://marketingoclock.com/

    • 55 min
    Rage Against the Machine Learning: Google Ads Announces Performance Max Campaigns & Automated Insights

    Rage Against the Machine Learning: Google Ads Announces Performance Max Campaigns & Automated Insights

    This week's digital marketing news: Google Ads announces new machine-learning powered Insights Page and automated Performance Max campaigns. Plus, new advanced formats for Google Ads Responsive Display ads launch and Facebook delays their attribution-window change.



    See more at https://marketingoclock.com/

    • 1 hr 7 min
    Use(r) Protection: Cloudflare Launches Privacy-First Analytics to Rival Google - Ep 142

    Use(r) Protection: Cloudflare Launches Privacy-First Analytics to Rival Google - Ep 142

    This week's digital marketing news: Cloudflare launches privacy-first analytics, Google Ads now has an auto-applied recommendations feature for bad advertisers, Facebook removes the 28-day attribution window, and Google Ads rolls out free shopping listings worldwide.

    • 1 hr 11 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

I am Turbo ,

A no BS podcast

One of the best weeklies out there.

Grusha - ElitePodcastBookings ,

Awesome Podcast to Subscribe to!

Kudos! Looking forward to your next episodes!

Tampa Dave ,

The ONE Search Podcast You Need

Far and away the best SEO/digital marketing/SEM/Social podcast available today. Timely and useful industry news, great chemistry between the hosts, and actually enjoyable to listen to.

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