286 episodes

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

Marketing O'Clock - Your Weekly Digital Marketing News Podcast Cypress North

    • Business
    • 5.0 • 35 Ratings

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

    Type A(ccount) Negative | Google Ads Rolls Out Account Level Negatives

    Type A(ccount) Negative | Google Ads Rolls Out Account Level Negatives

    This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies about Google Ads’ new account-level negative keyword lists.

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    Intro - 00:00

    NEWS - 7:42

    Take of the Week - 21:16

    ICYMI - 22:57

    Lightning Round Paid - 24:23

    Lightning Round Organic - 32:46

    Lightning Round Social - 38:06

    Working Hard or Hardly Working - 44:49

    Cool Tool - 47:13

    Must Read Marketing Article of the Week - 47:51

    Shooting the Heck - 50:53

    • 56 min
    Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023

    Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023

    Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023  This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies. 

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    Intro - 00:00

    NEWS - 6:17

    Take of the Week - 20:18

    ICYMI - 21:47

    Lightning Round Paid - 23:44

    Lightning Round Organic - 39:37

    Lightning Round Social - 46:07

    What the Heck - 49:27

    Working Hard or Hardly Working - 51:57

    Cool Tool - 53:08

    Must Read Marketing Article of the Week - 54:04

    Shooting the Heck - 56:02

    • 1 hr 3 min
    2022 Google Search Update Deep Dive With Glenn Gabe | Marketing O'Talk

    2022 Google Search Update Deep Dive With Glenn Gabe | Marketing O'Talk

    We're kicking off Marketing O'Talk season 2 with a special SEO-focused episode. Join us as we look back at 2022 Google updates with Glenn Gabe from G-Squared Interactive (GSQi). Glenn and Greg tell you everything you need to know about the Page Experience Update, Helpful Content Updates, Broad Core Updates, Spam Updates, and Product Review Updates that Google Rolled out in 2022. Learn more about which sites were impacted, how they can recover, and tips for surviving and thriving across 2023 Updates.

    • 49 min
    Our FEEDback on What's Coming Next for Google Merchant Center

    Our FEEDback on What's Coming Next for Google Merchant Center

    Our FEEDback on What's Coming Next for Google Merchant Center  

    On this week’s episode of Marketing O’Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, inciting rage from our team. Plus, Twitter’s ne(s)t revenue is finally climbing. 

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    Intro - 00:00

    NEWS - 7:30

    Take of the Week - 18:15

    ICYMI - 19:55

    Lightning Round Paid - 21:05

    Lightning Round Organic - 28:13

    Lightning Round Social - 41:07

    What the Heck - 43:06

    Working Hard or Hardly Working - 45:22

    Cool Tool - 49:34

    Must Read Marketing Article of the Week - 50:43

    Shooting the Heck - 53:32

    • 1 hr 2 min
    Drop It Like It’s Shop | Instagram Drops The Shopping Tab From The Nav

    Drop It Like It’s Shop | Instagram Drops The Shopping Tab From The Nav

    On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into Performance Max ad placements (well… kind of). Plus, Google’s testing of auto-applied recommendations leads to testy advertisers.

    Subscribe to Agency Scoop Here - https://www.youtube.com/@CypressNorth

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    Intro - 00:00

    NEWS - 5:23

    Take of the Week - 19:29

    ICYMI - 21:53

    Lightning Round Paid - 23:53

    Lightning Round Organic - 36:01

    Lightning Round Social - 46:55

    What the Heck - 50:51

    Working Hard or Hardly Working - 53:36

    Cool Tool - 57:24

    Must Read Marketing Article of the Week - 58:47

    Shooting the Heck - 1:01:47 

    • 1 hr 7 min
    Auto-Appalled! Google Ads Sets New Precedent on Auto-Applied Recommendations

    Auto-Appalled! Google Ads Sets New Precedent on Auto-Applied Recommendations

    On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays.

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    Intro - 00:00

    News - 6:51

    Take of the Week - 17:02

    ICYMI - 18:27

    Lightning Round Paid - 19:38

    Lightning Round Organic - 23:46

    Lightning Round Social - 29:41

    What the Heck - 33:25

    Working Hard or Hardly Working - 37:47

    Cool Tool - 40:33

    Must Read Marketing Article of the Week - 41:47

    Shooting the Heck - 43:42

    • 48 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

gkohler10 ,

Digital Marketing Must Listen

Easiest way to keep up on all of the updates and changes in the digital Ads ecosystem. Enthusiastic and smart hosts explain everything at a level everyone can understand.

WillThisNicknameWork2 ,

Listen every week (ish)

10/10 listen to for the marketing & puns. The sports/beer/not marketing talk is good too. I highly recommend.

Didn’t know they wanted a review until they asked this week!

Kate F8 ,

Awesome & relevant podcast!

I love this Podcast and look forward to it each week. It is very informative and a must listen for any modern marketer.
And the tone and different takes on things are relatable. It is like listening to friends talk about marketing trends. I learn something new (many things, actually) each week. Thanks for doing this, Cypress North team!

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