Marketing O'Clock - Your Weekly Digital Marketing News Podcast Cypress North

This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies about Google Ads’ new account-level negative keyword lists.

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Intro - 00:00

NEWS - 7:42

Take of the Week - 21:16

ICYMI - 22:57

Lightning Round Paid - 24:23

Lightning Round Organic - 32:46

Lightning Round Social - 38:06

Working Hard or Hardly Working - 44:49

Cool Tool - 47:13

Must Read Marketing Article of the Week - 47:51

Shooting the Heck - 50:53

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023  This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies. 

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Intro - 00:00

NEWS - 6:17

Take of the Week - 20:18

ICYMI - 21:47

Lightning Round Paid - 23:44

Lightning Round Organic - 39:37

Lightning Round Social - 46:07

What the Heck - 49:27

Working Hard or Hardly Working - 51:57

Cool Tool - 53:08

Must Read Marketing Article of the Week - 54:04

Shooting the Heck - 56:02

We're kicking off Marketing O'Talk season 2 with a special SEO-focused episode. Join us as we look back at 2022 Google updates with Glenn Gabe from G-Squared Interactive (GSQi). Glenn and Greg tell you everything you need to know about the Page Experience Update, Helpful Content Updates, Broad Core Updates, Spam Updates, and Product Review Updates that Google Rolled out in 2022. Learn more about which sites were impacted, how they can recover, and tips for surviving and thriving across 2023 Updates.

Our FEEDback on What's Coming Next for Google Merchant Center  

On this week’s episode of Marketing O’Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, inciting rage from our team. Plus, Twitter’s ne(s)t revenue is finally climbing. 

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Intro - 00:00

NEWS - 7:30

Take of the Week - 18:15

ICYMI - 19:55

Lightning Round Paid - 21:05

Lightning Round Organic - 28:13

Lightning Round Social - 41:07

What the Heck - 43:06

Working Hard or Hardly Working - 45:22

Cool Tool - 49:34

Must Read Marketing Article of the Week - 50:43

Shooting the Heck - 53:32

On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into Performance Max ad placements (well… kind of). Plus, Google’s testing of auto-applied recommendations leads to testy advertisers.

Subscribe to Agency Scoop Here - https://www.youtube.com/@CypressNorth

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Intro - 00:00

NEWS - 5:23

Take of the Week - 19:29

ICYMI - 21:53

Lightning Round Paid - 23:53

Lightning Round Organic - 36:01

Lightning Round Social - 46:55

What the Heck - 50:51

Working Hard or Hardly Working - 53:36

Cool Tool - 57:24

Must Read Marketing Article of the Week - 58:47

Shooting the Heck - 1:01:47 

On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays.

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Intro - 00:00

News - 6:51

Take of the Week - 17:02

ICYMI - 18:27

Lightning Round Paid - 19:38

Lightning Round Organic - 23:46

Lightning Round Social - 29:41

What the Heck - 33:25

Working Hard or Hardly Working - 37:47

Cool Tool - 40:33

Must Read Marketing Article of the Week - 41:47

Shooting the Heck - 43:42