Marketing on Mars

5.0 (2)
BUSINESS

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

5H AGO

Building a Music Experience: Deezer’s $550M Strategy

In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences. Key Moments: 00:00 - Intro 03:56 - 1st Hot Sauce Shot 🌶️ 04:34 - Deezer’s Origin Story 06:48 - Maria’s Role and Organization at Deezer 10:23 - Maria’s Entrepreneurial Spirit & Journey 15:10 - “This or That” Fun Segment 17:02 - 2nd Hot Sauce Shot 🌶️ 19:17 - Traveling, Experiences & How They Shape Branding 26:14 - Standing Out on Social Media 29:00 - Events IRL vs Social Media Engagement 35:00 - Revenue Growth Discussion 35:35 - 3rd Hot Sauce Shot 🌶️ 38:07 - Event Strategy at Deezer 47:59 - Lady Gaga Budget Breakdown 48:30 - 4th Hot Sauce Shot 🌶️ 50:00 - Rising Stars: Discovering Future Talent 53:35 - The Role of AI in Music and Marketing 56:50 - 5th Hot Sauce Shot 🌶️ 01:01:07 - Question from the Previous Guest 01:07:21 - Goodbyes 👋 Why Watch? If you’re into music, AI, or brand growth, this episode’s packed with real-world strategies and valuable insights from a leader at the forefront of the music streaming industry. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Maria: https://www.linkedin.com/in/maria-garrido/ 🌟 Explore Deezer: https://www.deezer.com/en/offers – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

1h 9m
JUN 20

Relationships + Trust: The Key to Real Estate Marketing

Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners. She breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships, embracing change, and navigating the unique challenges of the real estate world. Susan talks about her unconventional path to marketing, starting with her engineering background, moving into consulting, and eventually finding her passion in real estate marketing. Whether you're in real estate, marketing, or just looking for inspiration on how to blend strategy with creativity, Susan’s advice is packed with practical gems. Key Moments: 00:00 - Intro 01:30 - Hot Sauce Intro 04:44 - How Susan Joined Stream Realty 08:02 - Work-Life Balance: Having Kids and Managing It All 12:35 - Building a Strong Team at Stream 14:19 - Revenue Discussion: How Stream Makes Money 15:14 - 1st Hot Sauce Shot 🌶️ 17:25 - Revenue Streams and Growth Areas 22:33 - 5-Year Predictions for Stream Realty 27:30 - “This or That” Fun Segment 30:10 - 2nd Hot Sauce Shot 🌶️ 31:10 - Current Marketing Strategies That Work 36:02 - How Stream is Spending on LinkedIn Ads 44:10 - 3rd Hot Sauce Shot 🌶️ 48:00 - The Impact of AI on Sales & Marketing 38:25 - Rapid-Fire Round 01:04:09 - 4th Hot Sauce Shot 🌶️ 01:04:25 - Question from the Previous Guest 01:08:10 - Goodbyes 👋 Why Watch? If you're curious about real estate marketing, building relationships, or navigating the ups and downs of growth, this episode is packed with real-world advice and inspiration from one of the leading CMOs in the industry. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Susan: https://www.linkedin.com/in/sbloomfield/ 🌟 Explore Stream Realty Partners: https://streamrealty.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

1h 9m
MAY 30

The $400M+ Ad Engine: How to Maximize Cross-Channel Ads

In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels. Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business. Key Moments: 00:00 - Intro 03:27 - Hot Sauce Intro 04:41 - 1st Hot Sauce Shot🌶️ 05:26 - Ryan’s 4 Girls & Their Chickens 07:11 - Ad Spend Insights 08:57 - Qualtrics Events with Oprah & Obama 13:05 - 2nd Hot Sauce Shot🌶️ 14:43 - Ryan’s Hobbies 16:16 - “This or That” Segment 19:36 - 3rd Hot Sauce Shot🌶️ 22:22 - StackAdapt’s Revenue Streams 30:12 - Podcasting & Ad Spend 31:48 - 4th Hot Sauce Shot🌶️ 33:08 - ROAS Perspective 40:00 - Revenue Question + 5th Hot Sauce Shot🌶️ 42:33 - Events in Marketing 50:42 - AI & Marketing’s Future 57:28 - Rapid-Fire Round 01:01:07 - 6th Hot Sauce Shot🌶️ 01:02:16 - Question from Previous Guest 01:04:37 - Goodbyes👋 Why Watch? If you're curious about AI, programmatic advertising, or how tech and marketing can lead to major growth, this episode is packed with actionable insights. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Ryan: https://www.linkedin.com/in/ryanelsen/ 🌟 Explore StackAdapt: https://www.stackadapt.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

1h 6m
MAY 9

From Shawarma to $240M: Osmow’s Success Story

In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact. Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing. Key Moments: 00:00 - Intro 02:45 - 1st Hot Sauce Shot 🌶️ 03:56 - Behind the Raptors Commercial 06:34 - 2nd Hot Sauce Shot 🌶️ 08:58 - Billboards & Raptors: The Marketing Connection 12:37 - What’s Beyond Marketing? 16:08 - Influencer Marketing Insights 17:42 - 3rd Hot Sauce Shot 🌶️ 19:28 - Bernadette’s Background Story 24:59 - This or That Segment 27:00 - 4th Hot Sauce Shot 🌶️ 29:10 - Revenue Streams 32:03 - Marketing Channels That Work 40:21 - 5th Hot Sauce Shot 🌶️ 42:44 - The Future of Marketing 48:11 - Rapid Fire Round 50:34 - 6th Hot Sauce Shot 🌶️ 51:57 - Health Habits: Volleyball Vibes 54:51 - Question from the Past Guest 59:48 - Goodbyes 👋 Why Watch? Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Bernadette: https://www.linkedin.com/in/bernadette-farag-901a7821/ 🌟 Explore Osmow’s: https://osmows.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

1h 2m
MAY 2

From Shawarma to $140M: Osmow’s Success Story

In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact. Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing. Key Moments: 00:00 - Intro 02:45 - 1st Hot Sauce Shot 🌶️ 03:56 - Behind the Raptors Commercial 06:34 - 2nd Hot Sauce Shot 🌶️ 08:58 - Billboards & Raptors: The Marketing Connection 12:37 - What’s Beyond Marketing? 16:08 - Influencer Marketing Insights 17:42 - 3rd Hot Sauce Shot 🌶️ 19:28 - Bernadette’s Background Story 24:59 - This or That Segment 27:00 - 4th Hot Sauce Shot 🌶️ 29:10 - Revenue Streams 32:03 - Marketing Channels That Work 40:21 - 5th Hot Sauce Shot 🌶️ 42:44 - The Future of Marketing 48:11 - Rapid Fire Round 50:34 - 6th Hot Sauce Shot 🌶️ 51:57 - Health Habits: Volleyball Vibes 54:51 - Question from the Past Guest 59:48 - Goodbyes 👋 Why Watch? Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Bernadette: https://www.linkedin.com/in/bernadette-farag-901a7821/ 🌟 Explore Osmow’s: https://osmows.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

1h 2m
APR 11

$300M and Growing: Marketing, Tech, and Growth Mindset

In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀 He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. Key Moments: 00:00 - Intro 01:46 - 1st Hot Sauce Shot 03:29 - Key Takeaways Since Last Time 05:21 - The Filipino Concept: Pagtutulungan 08:31 - Dux’s Travel Adventures 11:56 - 2nd Hot Sauce Shot 13:54 - Dux’s Background & Revenue Reveal 25:16 - “This or That” Segment 26:12 - 3rd Hot Sauce Shot 28:05 - New Gen Networking: Building Meaningful Connections 36:37 - Marketing Trends to Watch 47:32 - The Future of AI in Marketing 50:58 - Building a Strategy from Scratch: Tips & Tactics 01:00:15 - Rapid Fire Segment 01:02:55 - 4th Hot Sauce Shot 01:04:45 - Goodbyes 👋 Why Watch? If you’re ready to learn how to scale your business, build connections, and keep up with AI trends, Dux’s story is full of 🔥 insights. He shares on brand building and what it takes to succeed at the top. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Dux: https://www.linkedin.com/in/meetdux/ 🌟 Explore AvePoint: https://www.avepoint.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

1h 6m
MAR 14

From $0 to $50M+: Disrupting The Fintech World

In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀 Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥 Key Moments: 00:00 - Intro 02:40 - 1st Shot of Hot Sauce🌶️ 05:37 - What is Helcim? 11:43 - Nic’s Background: From Coding to Fintech 15:09 - “This or That” Segment 16:51 - 2nd Shot of Hot Sauce🌶️ 18:05 - How Helcim Makes Money 22:58 - Scaling with Smart Marketing 26:30 - The Financial Side of Helcim 28:30 - 3rd Shot of Hot Sauce🌶️ 29:43 - Inside Helcim’s Marketing Team 35:11 - 4th Shot of Hot Sauce🌶️ 36:59 - Leveraging LinkedIn for Growth 40:31 - The Future of Marketing & AI 51:41 - Rapid-fire round 53:33 - 5th Shot of Hot Sauce🌶️ 54:42 - Nic’s Journey & Lessons Learned 58:21 - AI’s Role in Business Growth 01:01:06 - Goodbyes!👋 Why Watch? If you're into fintech, startups, marketing, or just love a good underdog story, this episode is packed with gems. Nic’s journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Nic: https://www.linkedin.com/in/nicbeique/ 🌟 Explore Helcim: https://www.helcim.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

1h 2m
FEB 21

Data & AI: Behind a $100M+ Streaming Business

In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing. Key Moments: 00:00 - Intro 04:08 - Hot Sauce Challenge Begins 05:23 - 1st Shot of Hot Sauce 06:31 - From Engineering to Marketing: Ozge’s Career Path 11:58 - How FloSports Makes Money & Its Business Model 17:14 - 2nd Shot of Hot Sauce 18:15 - The Real Cost of Producing Live Sports Content 21:16 - Who Watches FloSports? Audience, Targeting & Channels 28:48 - 3rd Shot of Hot Sauce + Revenue Talk! 31:30 - Where the Marketing Budget Goes + Influencer Strategy 38:55 - How FloSports Runs Live Events & Partnerships 43:06 - “This or That” Segment 44:16 - 4th Shot of Hot Sauce 45:37 - The Future of Marketing & Industry Trends 47:22 - Ozge’s Upbringing & Family Influence 54:23 - Goodbyes! 👋 Why Watch? If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Ozge: https://www.linkedin.com/in/ozgegunaydin/ 🌟 Explore FloSports:www.flosports.tv – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

55 min

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out of 5

2 Ratings

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

Creator

Marketing on Mars
Years Active

2023 - 2025
Episodes

116
Rating

Clean
Show Website

Marketing on Mars

Marketing on Mars

Building a Music Experience: Deezer’s $550M Strategy

Relationships + Trust: The Key to Real Estate Marketing

The $400M+ Ad Engine: How to Maximize Cross-Channel Ads

From Shawarma to $240M: Osmow’s Success Story

From Shawarma to $140M: Osmow’s Success Story

$300M and Growing: Marketing, Tech, and Growth Mindset

From $0 to $50M+: Disrupting The Fintech World

Data & AI: Behind a $100M+ Streaming Business

Ratings & Reviews

About

Information

Marketing on Mars

Episodes

Building a Music Experience: Deezer’s $550M Strategy

Relationships + Trust: The Key to Real Estate Marketing

The $400M+ Ad Engine: How to Maximize Cross-Channel Ads

From Shawarma to $240M: Osmow’s Success Story

From Shawarma to $140M: Osmow’s Success Story

$300M and Growing: Marketing, Tech, and Growth Mindset

From $0 to $50M+: Disrupting The Fintech World

Data & AI: Behind a $100M+ Streaming Business

Ratings & Reviews

About

Information