20 episodes

The official podcast of the Craft Beer Marketing Awards.

Marketing On Tap Jim McCune and Jackie DiBella

    • Business
    • 5.0 • 1 Rating

The official podcast of the Craft Beer Marketing Awards.

    Marketing On Tap with Alex Ostler & Melinda Ann Lowery from Arryved

    Marketing On Tap with Alex Ostler & Melinda Ann Lowery from Arryved

    Jackie and Jim welcome Alex Ostler, Head of Marketing, and Melinda Ann Lowery, Head of Sales from Arryved, the most trusted point of sale technology. We discuss their awesome new rebrand and how Arryved solutions helps breweries, bars, and restaurants streamline customer service, while increasing profits, and provide a new level of business intelligence. We also cover what we've all got going on during CBC week 2022!

    • 22 min
    Marketing on Tap with Kristi Jones & Megan Kapalla of Traina Design

    Marketing on Tap with Kristi Jones & Megan Kapalla of Traina Design

    Jim and Jackie speak with Kristi and Megan from Traina of San Diego about the strategy, marketing, and design that goes into building intelligent brands. We also discuss Traina’s 2021 CBMAS Platinum Crushie win for Best Typography Logo Design, and their Platinum Crushie win for Best Website Design. We also talk about the power of delivering a total brand experience, amplifying localization, and breaking through the fierce clutter.

    • 22 min
    Marketing on Tap with Jeremy Storton of Good Beer Matters

    Marketing on Tap with Jeremy Storton of Good Beer Matters

    Jim and Jackie speak with Jeremy Storton, Advanced Cicerone, BJCP judge, IBD Certified Brewer and Owner–Host of the “Good Beer Matters” Podcast. We discuss Jeremy’s incredible and diverse industry background, and his 2021 CBMAS Platinum Crushie win for Best Podcast. We also talk about the importance of education, and storytelling in building successful beer brands that resonate with today’s consumer.

    • 26 min
    Marketing On Tap with Matt Sharp of Arrowhead Ales Brewing

    Marketing On Tap with Matt Sharp of Arrowhead Ales Brewing

    Jim and Jackie speak with Matt Sharp, Creative Director, Designer, and Illustrator of Arrowhead Ales Brewing Co. in Illinois. We discuss Matt’s 2021 Crushie win for Best Design 16-20oz Can for his Arrowhead Ales Villains Series. We talk about Matt's awesome segment on Fox News Chicago, his unconventional approach to the design process, working outside of beer, and a little about Matt's own personal triumph over natural disaster.

    • 25 min
    Marketing On Tap with Anna Long & Tevon Berka of Norlo Design

    Marketing On Tap with Anna Long & Tevon Berka of Norlo Design

    Jim and Jackie welcome Anna and Tevon from Norlo Design headquartered in Denver, Colorado to the CBMAS "Marketing on Tap" Podcast. We discuss their 2021 Crushie win for Best Design in the highly–competitive 7–21oz Bottle Category, we also cover standing out in beverage's crowded marketplace, the growing industry, and the benefits of good client rapport.

    • 24 min
    Marketing On Tap with Tyler Mithuen of Modest Brewing

    Marketing On Tap with Tyler Mithuen of Modest Brewing

    Jim and Jackie had the pleasure to speak with Tyler Mithuen, Director of Brand Development of Modist Brewing in Minneapolis, Minnesota. We discuss their 2021 Crushie win for Best Pandemic-related Can Design, their marketing philosophy, growing your brewery's organic marketing, and improving your socially–conscious marketing efforts.

    • 23 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

Ramsey Network
NPR
iHeartPodcasts
Guy Raz | Wondery
Andy Frisella #100to0
Jocko DEFCOR Network