Marketing is like taking your vitamins. If you don't do it daily, you're bound to get sick. This show serves up a daily dose of marketing advice for consultants and service providers. Tune in every day to keep your business healthy and strong.
281 - Sales vs. Delivery
The prospect doesn t WANT you to solve problems on the sales call. Did you know that? It s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple of reasons: First, how much problem solving can you really do on an hour-long call? A [...]
280 - Need Kills Sales
I want you to be like Sir Richard Branson Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous wealth, big personalities. But that s not why I want you to be like them. I want you to have what they have: Absolute Non-Neediness. They [...]
279 - The Case for Emotion
When s the last time you woke up and said, Man, today I just can t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal? Probably never. In fact, a lot of great consultants start out with a hard aversion to sales. They don t want to seem manipulative. Especially when it comes [...]
278 - Own Your Journey
Ever tell yourself scary stories? A ton of consultants trap themselves in a terrifying loop of self-inflicted horror stories. I ve talked to dozens, if not hundreds, of them Way too many are telling themselves things like: – I m too young or too old to really succeed as a consultant. – It s not the right time [...]
277 - Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap with money. You can’t escape it with great clients. You can’t even escape it by doing better & better work. Because the more you do, [...]
276 - The Wrong Prospects?
Are you attracting the wrong prospects? Or is it just the wrong time? Here s a secret probably 90% of people don t know: Most of the time, prospects don t make buying decisions on the offer alone. A lot of people are surprised to hear this. For example, have you ever heard someone say People buy because [...]
Customer ReviewsSee All
Great stuff Ahmed!
Thanks for sharing your expertise Ahmed! This is great stuff!
I know Ahmed from LinkedIn even we never talked or texted but I really appreciate his work and even if you have experience in your work you will always find something interesting in his posts.
I first met Ahmad during lunch at Content Marketing World a few years back. Since then I've followed his own thought-leadership and watched him produce and curate the most thoughtful marketing advice in the biz. Ahmad doesn't use Marketing Out Loud just to tell you how to do something; he dives deep into the thought-process behind why, and he curates undiscovered guests that deliver powerful advice from first-hand experience. All the while he remains humble and optimistic! Extremely refreshing. I would highly recommend Marketing Out Loud for any one who works for a business, no matter your role!