17 episodes

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine.

The stories are funny, emotional, and, above all, insightful.

Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place.

Each episode is an unfiltered masterclass. So, come join us.

Marketing Over Wine Marketing Over Wine

    • Business

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine.

The stories are funny, emotional, and, above all, insightful.

Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place.

Each episode is an unfiltered masterclass. So, come join us.

    016: Lessons from a 30-year career of a digital marketer | Lisa Apolinski, CMC (Part 1)

    016: Lessons from a 30-year career of a digital marketer | Lisa Apolinski, CMC (Part 1)

    Lisa Apolinski is a digital marketer, content coach, international speaker, and author.

    In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years.

    In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth. 

    She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.”

    Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies. 

    This is part 1 of a two-part episode with Lisa Apolinski.

    In this episode, we discuss;


    how digital marketing works
    digital marketing tools
    digital marketing channels
    digital marketing fundamentals
    digital marketing skills
    digital marketing benefits
    digital marketing trends 2024
    digital marketing how to get started
    digital marketing responsibilities
    email segmentation
    storytelling for marketing
    content marketing storytelling
    community based marketing
    how to promote business through digital marketing
    how to become a self made digital marketing expert
    how to become a digital marketing expert
    how to choose the right digital marketing agency
    how to find clients for digital marketing
    what are the benefits of digital marketing
    what is the difference between traditional and digital marketing



    This episode was edited by Adedayo Abiodun and Olawunmi Olaniyi.

    Produced by Olawunmi Olaniyi.

    For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.



    Where to find Lisa Apolinski:

    LinkedIn: Lisa Apolinski, CMC

    Agency Website: 3 Dog Write Inc.



    Where to find Marketing Over Wine:

    Email us at marketingoverwine@gmail.com. We love hearing from you.

    Follow us on Instagram: @marketingoverwine

    ⁠Follow on Twitter: @⁠MktgOverWine 

    Follow us on LinkedIn: Marketing Over Wine

    Visit our website for more episodes and transcripts: marketingoverwine.com



    ⌚ TIMESTAMPS

    (00:00) - Introduction

    (01:38) - Meet Lisa Apolinski

    (04:46) - Lisa’s agency, 3 Dog Write origin story

    (06:56) - Lisa Apolinski 30-year career background

    (12:31) - Why email segmentation matters

    (18:20) - Why storytelling matters in your branding 

    (19:38) - Common digital marketing myths debunked 

    (36:12) - Using storytelling in marketing

    (44:08) - How can marketers building a personal brand create content that cuts through the noise in digital marketing

    (49:38) - Community engagement marketing strategies for small businesses

    Part 2 with Lisa Apolinski goes live next Thursday at 10 a.m. GMT+1.

    If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.



    All background music used is by various artists on Pixabay.

    • 56 min
    015: How to create engaging content for social media, Career Story & More | Omobolaji Ajibare (TheSocialMediaOga)

    015: How to create engaging content for social media, Career Story & More | Omobolaji Ajibare (TheSocialMediaOga)

    Today’s guest is Omobolaji Ajibare, popularly known as Bolaji Billionss or TheSocialMediaOga. Omobolaji is the social media manager’s manager, video content creator, coach, and speaker.

    In this episode, we discuss;


    How to create engaging social media content
    What it means to be a social media marketing manager
    Difference between content creator and Influencer
    Differences between a social media manager and a content creator
    Social Media Manager job description
    Where to find social media management clients
    Social media manager job requirements
    How to build a social media following from scratch
    Social media management tools
    How to make a social media portfolio
    AI and social media
    Social media onboarding
    Social media content manager



    This episode was edited and produced by Olawunmi Olaniyi.

    For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.



    Where to find Omobolaji Ajibare:


    LinkedIn: Omobolaji Ajibare 
    Bolajibillionss on Instagram
    Thesocialmediaoga on Instagram



    Where to find Marketing Over Wine:


    Email us at marketingoverwine@gmail.com. We love hearing from you.
    Follow us on Instagram: @marketingoverwine
    ⁠Follow on Twitter: @⁠MktgOverWine 
    Follow us on LinkedIn: Marketing Over Wine
    Visit our website for more episodes and transcripts: marketingoverwine.com



    ⌚ TIMESTAMPS

    (00:00) - Introduction

    (00:50) - Meet Omobolaji Ajibare

    (01:35) - How to onboard a new client for social media management?

    (04:32) - Omobolaji marketing career story

    (05:00) - Is a content creator a social media manager?

    (09:34) - Differences between a social media manager, a content creator, and an influencer

    (14:27) - Social Media Manager job description

    (25:10) - Is a social media manager in charge of driving sales

    (28:15) - Misconceptions about social media management

    (29:37) - Do social media managers need a large following to get clients

    (39:00) - Social media onboarding checklist

    (44:25) - Do you need to learn all the social media platforms

    (46:17) - How to build a social media following from scratch

    (49:40) - How to create engaging content for social media

    (53:25) - Social media manager's pet peeves

    (56:55) - How to find clients as a social media manager

    (59:13) - How to make a social media portfolio

    (1:01:50) - AI and social media

    (1:04:28) - Social media management tools according to their usage

    (1:07:16) - Omobolaji’s top social media management advice

    (1:12:08) - If you could have a glass of wine with anyone, who would it be and why?

    (1:13:35) - Learn more about Omobolaji Ajibare (TheSocialMediaOga)

    A new episode of the Marketing Over Wine podcast is released every Thursday! 

    If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.



    All background music used is by various artists on Pixabay.

    • 1 hr 15 min
    014: How to succeed as a social media marketing manager | Elise Dalrymple-Keast (Director, Brandsitters Agency)

    014: How to succeed as a social media marketing manager | Elise Dalrymple-Keast (Director, Brandsitters Agency)

    Social media management is one of the most misunderstood roles in marketing.

    “Is a social media manager a content creator?”

    “Is it not just posting on social media?”

    “Social media managers should have a large following to prove their worth.”

    “Social media marketing is irrelevant — it doesn’t drive sales.”

    Today’s guest is Elise Dalrymple-Keast. She’s the director and co-founder of Brainsitters, a social media marketing agency specializing in social strategy, social media management, content creation, and digital advertising. 

    Previously, Elise was a Marketing and Communications Manager, a Video Content Creator, and a content producer. So, she’s the perfect first guest to answer the many questions about social media management and share her career story.

    In this episode, we discuss:


    What it means to be a social media marketing manager
    Differences between a social media manager and a content creator
    Advantages of social media marketing
    SMM marketing
    Skills a social media manager should have
    AI and social media
    Social media onboarding
    Unpopular tools for social media marketing
    Social media content manager



    This episode was edited and produced by Olawunmi Olaniyi.

    For inquiries about sponsoring the podcast, email marketingoverwine@gmail.com.



    Where to find Elise Dalrymple-Keast:


    LinkedIn: Elise Dalrymple-Keast
    Social media marketing agency: Brandsitters



    Where to find Marketing Over Wine:


    Email us at marketingoverwine@gmail.com. We love hearing from you.
    Follow us on Instagram: @marketingoverwine
    ⁠Follow on Twitter: @⁠MktgOverWine 
    Follow us on LinkedIn: Marketing Over Wine
    Visit our website for more episodes and transcripts: marketingoverwine.com



    ⌚ TIMESTAMPS

    (00:00) - Introduction

    (00:50) - Elise career background

    (01:35) - How to onboard a new client for social media management?

    (05:00) - Is a content creator a social media manager?

    (11:43) - Why Elise got into social media management: her marketing career story

    (16:08) - Myths of social media marketing

    (19:46) - Do social media managers need to have a large following on their personal accounts?

    (26:35) - What should be in a social media management portfolio?

    (28:22) - How much to charge for social media management

    (31:00) - What to know before becoming a social media manager

    (33:37) - Pet peeves for social media managers

    (38:55) - How to set social media goals and reach them

    (42:00) - Social media marketing tools

    (44:05) - Tips for social media managers — for new and existing social media managers

    (49:03) - Keys to social media marketing success

    (50:40) - Elise favorite type of wine

    (51:23) - If you could have a glass of wine with anyone, who would it be and why?

    (53:40) - Learn more about Elise Dalrymple-Keast.

    A new episode of the Marketing Over Wine podcast is released every Thursday! 

    If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published



    All background music used is by various artists on Pixabay.

    • 55 min
    013: Using the HUMAN framework to write “unboring” B2B content: A career conversation with Rebecca Rosenberg

    013: Using the HUMAN framework to write “unboring” B2B content: A career conversation with Rebecca Rosenberg

    How do you write “unboring” content that is HUMAN — Holistic, Useful, Memorable, Authentic, and Neat?

    Today, Rebecca Rosenberg, a conversational copywriter and brand strategist, shares the story and insights from her seven-year in-house and seven-year freelance marketing career. She also talks about the HUMAN framework she coined to write unboring content for leading brands.

    Rebecca has worked with notable brands like Investopedia, The Balance, Alert Media, DATAMARK, and CamelBak.

    Enjoy the episode, and let me know what you think about it.

    With love always,

    Olaniyi.

    -----

    A new episode of the Marketing Over Wine podcast is released every Thursday! 

    If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.



    ⌚ TIMESTAMPS

    (00:00) - Introduction

    (00:49) - Meet Rebecca Rosenberg

    (02:20) - Why switch from a 7-year in-house marketing career to freelance?

    (05:16) - Which is better: in-house vs freelance?

    (08:50) - What does it mean to be a conversational copywriter?

    (10:00) - What is the HUMAN framework and how can any marketer use it?

    (15:46) - Biggest changes in the marketing industry through the last decade

    (17:48) - Biggest misconceptions about brand strategy

    (19:09) - How to set your rates, and when is the right time to increase them?

    (21:19) - How to write the perfect article introduction and conclusion?

    (23:17) - How Rebecca gets new marketing clients

    (26:03) - Least amount and most amount earned as a freelance conversational copywriter and brand strategist

    (28:52) - Things I wish I could tell my younger self

    (29:50) - Secret tools that increase Rebecca’s productivity

    (31:50) - What 4 skills do marketers need over the next 5 to 10 years?

    (33:29) - Unpopular things that can help you stay creative and maintain balance

    (37:00) - Non-marketing books you need to read as a marketer

    (37:50) - Favourite type of wine

    (38:06) - If you could have a glass of wine with anyone, who would it be and why?

    (38:56) - Learn more about Rebecca Rosenberg

    -----

    Email us at marketingoverwine@gmail.com. We love hearing from you.

    Follow us on Instagram: @marketingoverwine

    ⁠Follow on Twitter: @⁠MktgOverWine 

    Follow us on LinkedIn: Marketing Over Wine

    Visit our website for more: marketingoverwine.com



    This episode was edited by Adedayo Abiodun and Olawunmi Olaniyi.

    Produced by Olawunmi Olaniyi.



    RESOURCES

    Connect with Rebecca Rosenberg on LinkedIn

    Visit Rebecca’s Website

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    All background music used is by various artists on Pixabay.

    • 41 min
    012: Origin Story & Career Lessons of a Product Marketer in Tech with Ore Badmus

    012: Origin Story & Career Lessons of a Product Marketer in Tech with Ore Badmus

    As the lead product marketer, Ore Badmus leads the product and communications team at Pade HCM, a SaaS company that helps African businesses hire, manage and pay their team.

    She's also the co-founder of Temsi Africa, an initiative helping more people transition better and grow in their tech marketing careers to populate a truly rewarding ecosystem.

    She has previously worked with the FinTech startup Eyowo, the popular EdTech uLesson, and the marketing agency Loose Media Limited.

    In this episode, Ore shares her career story as a product marketing manager, what she does day to day as a product marketer, her role in the recent rebrand of Pade HCM, and so much more.

    P.S: Ore is the first product marketer I’m chatting with on the pod.

    Enjoy the episode, and let me know what you think about it.

    -----

    A new episode of the Marketing Over Wine podcast is released every Thursday! 

    If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.



    ⌚ TIMESTAMPS

    (00:00) - Introduction

    (00:44) - Meet Ore Badmus

    (01:47) - Rebranding process of Pade HCM from the product marketing angle

    (03:14) - Ore’s career journey to becoming a product marketer

    (05:53) - What courses did Ore take to become a product marketer?

    (06:50) - Product Marketer vs Growth Marketer vs Content Marketer vs Content Writer

    (13:36) - When should you hire your first product marketing manager?

    (17:07) - What does a product marketer do day to day?

    (19:31) - What does the process of brand awareness and sale process refinement look like in practice?

    (23:25) - What tools are used for product marketing?

    (24:13) - What is Temsi Africa and what do they do?

    (28:42) - 3 skills every product marketing manager needs

    (30:54) - For a newbie product marketer: how to price your services?

    (37:38) - If you could give your younger self any advice, what would it be?

    (40:47) - Ore’s favourite type of wine

    (42:32) - If you could have a glass of wine with any marketing professional (or anyone outside marketing), past or present, who would it be and why?

    (44:03) - Learn more about Ore Badmus.

    -----

    Email us at marketingoverwine@gmail.com. We love hearing from you.

    Follow us on Instagram: @marketingoverwine

    ⁠Follow on Twitter: @⁠MktgOverWine 

    Follow us on LinkedIn: Marketing Over Wine

    Visit our website for more: marketingoverwine.com

    This episode was edited and produced by Olawunmi Olaniyi.



    RESOURCES

    Apply to join Temsi Africa

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    All background music used is by various artists on Pixabay.

    • 45 min
    011: From English & Literature to Freelance Writing for SaaS, E-commerce, and Marketing brands.

    011: From English & Literature to Freelance Writing for SaaS, E-commerce, and Marketing brands.

    In this week's episode, we chat with Ashley Cummings, a freelance writer for SaaS, e-commerce, and marketing brands.

    Ashley has written for top brands like Shopify, Copyhackers, Clearscope, Dreamhost, HostGator, Salesforce, and many others.

    On the personal side, when Ashley is not on Twitter or LinkedIn, she’s writing a newsletter called Content Connect that reaches 7,000 content marketers and writers.

    Enjoy the episode, and let us know what you think about it.

    -----

    A new episode of the Marketing Over Wine podcast is released every Thursday! 

    If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.



    ⌚ TIMESTAMPS

    (00:00) - Introduction

    (00:46) - Meet Ashley Cummings

    (01:20) - Will AI replace marketing jobs?

    (03:37) - How to be part of the 5% of marketers whose jobs cannot be replaced by AI?

    (05:17) - How and why did Ashley Cummings get into marketing?

    (06:53) - What client acquisition method does Ashley use to work with leading SaaS, E-commerce, and marketing brands?

    (09:15) - How do you manage your career and motherhood?

    (11:36) - How do you create a SaaS writing portfolio for anyone transitioning from other content writing industries to SaaS?

    (14:28) - How do you write content your readers will remember and share?

    (19:26) - How do you find subject-matter experts to interview for SaaS blog articles?

    (21:31) - What tools does Ashley use as a SaaS writer?

    (22:52) - Least and most amount earned as a SaaS writer

    (24:17) - When and how to raise your rates?

    (27:32) - How to become a successful SaaS writer and be easily recommendable?

    (29:16) - Ashley’s career’s biggest challenges and how she overcome them

    (30:49) - Predictions: How will marketing evolve in the next 5 or 10 years?

    (31:57) - Favourite type of wine

    (32:33) - If you could have a glass of wine with any marketing professional, past or present, who would it be?

    (33:10) - Learn more about Ashley Cummings

    -----

    Email us at marketingoverwine@gmail.com. We love hearing from you.

    Follow us on Instagram: @marketingoverwine

    ⁠Follow on Twitter: @⁠MktgOverWine 

    Follow us on LinkedIn: Marketing Over Wine

    Visit our website for more: marketingoverwine.com

    This episode was edited and produced by Olawunmi Olaniyi.



    RESOURCES

    Ashley’s Facebook Group: Freelance Copywriters & Content Writers

    Ashley’s Content Connect Newsletter

    Read Ashley’s Freelance Writing Rates Report 

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    All background music used is by various artists on Pixabay.

    • 34 min

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