Marketing Over Wine Marketing Over Wine

Listen to Part 1 with Lisa Apolinski here:

Spotify: https://open.spotify.com/episode/4chVuInvvN9hvyhOoWIcQo?si=dNowzc1AR9aoNvgSm_5lGQ 

Apple Podcasts: https://podcasts.apple.com/us/podcast/016-lessons-from-a-30-year-career-of-a/id1715634792?i=1000658919587 

Lisa Apolinski is a digital marketer, content coach, international speaker, and author.

In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years.

In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth. 

She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.”

Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies. 

In this episode, we discuss;

how digital marketing works

digital marketing tools

digital marketing channels

digital marketing fundamentals

digital marketing skills

digital marketing benefits

digital marketing trends 2024

digital marketing how to get started

digital marketing responsibilities

email segmentation

storytelling for marketing

content marketing storytelling

community based marketing

how to promote business through digital marketing

how to become a self made digital marketing expert

how to become a digital marketing expert

how to choose the right digital marketing agency

how to find clients for digital marketing

what are the benefits of digital marketing

what is the difference between traditional and digital marketing

content marketing vs digital marketing

creativity and productivity

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This episode was edited and produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.

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Where to find Lisa Apolinski:

LinkedIn: Lisa Apolinski, CMC

Agency Website: 3 Dog Write Inc.

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Where to find Marketing Over Wine:

Email us at marketingoverwine@gmail.com. We love hearing from you.

Follow us on Instagram: @marketingoverwine

⁠Follow on Twitter: @⁠MktgOverWine 

Follow us on LinkedIn: Marketing Over Wine

Visit our website for more episodes and transcripts: marketingoverwine.com

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⌚ TIMESTAMPS

(00:00) - Recap

(00:58) - Introduction

(02:20) - How to attract new customers

(07:22) - Lisa’s 30-year career biggest challenges and how she overcame them

(14:02) - How to find clients as a freelancer

(18:15) - 2024 predictions: what’s the future of AI in digital marketing

(25:18) - Lisa’s digital marketing tools

(27:38) - What's the difference between content marketing vs digital marketing

(31:50) - What has helped Lisa stay creative and productive through her 30 years career

(34:53) - Advice for aspiring and new marketing professionals

(40:15) - Lisa’s favourite type of wine

(40:35) - If you could have a glass of wine with anyone, who would it be and why?

(41:08) - Learn more about Lisa Apolinski

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.

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All background music used is by various artists on Pixabay.

Lisa Apolinski is a digital marketer, content coach, international speaker, and author.

In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years.

In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth. 

She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.”

Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies. 

This is part 1 of a two-part episode with Lisa Apolinski.

In this episode, we discuss;


how digital marketing works
digital marketing tools
digital marketing channels
digital marketing fundamentals
digital marketing skills
digital marketing benefits
digital marketing trends 2024
digital marketing how to get started
digital marketing responsibilities
email segmentation
storytelling for marketing
content marketing storytelling
community based marketing
how to promote business through digital marketing
how to become a self made digital marketing expert
how to become a digital marketing expert
how to choose the right digital marketing agency
how to find clients for digital marketing
what are the benefits of digital marketing
what is the difference between traditional and digital marketing

—

This episode was edited by Adedayo Abiodun and Olawunmi Olaniyi.

Produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.

—

Where to find Lisa Apolinski:

LinkedIn: Lisa Apolinski, CMC

Agency Website: 3 Dog Write Inc.

—

Where to find Marketing Over Wine:

Email us at marketingoverwine@gmail.com. We love hearing from you.

Follow us on Instagram: @marketingoverwine

⁠Follow on Twitter: @⁠MktgOverWine 

Follow us on LinkedIn: Marketing Over Wine

Visit our website for more episodes and transcripts: marketingoverwine.com

—

⌚ TIMESTAMPS

(00:00) - Introduction

(01:38) - Meet Lisa Apolinski

(04:46) - Lisa’s agency, 3 Dog Write origin story

(06:56) - Lisa Apolinski 30-year career background

(12:31) - Why email segmentation matters

(18:20) - Why storytelling matters in your branding 

(19:38) - Common digital marketing myths debunked 

(36:12) - Using storytelling in marketing

(44:08) - How can marketers building a personal brand create content that cuts through the noise in digital marketing

(49:38) - Community engagement marketing strategies for small businesses

Part 2 with Lisa Apolinski goes live next Thursday at 10 a.m. GMT+1.

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.

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All background music used is by various artists on Pixabay.

Today’s guest is Omobolaji Ajibare, popularly known as Bolaji Billionss or TheSocialMediaOga. Omobolaji is the social media manager’s manager, video content creator, coach, and speaker.

In this episode, we discuss;


How to create engaging social media content
What it means to be a social media marketing manager
Difference between content creator and Influencer
Differences between a social media manager and a content creator
Social Media Manager job description
Where to find social media management clients
Social media manager job requirements
How to build a social media following from scratch
Social media management tools
How to make a social media portfolio
AI and social media
Social media onboarding
Social media content manager

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This episode was edited and produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.

—

Where to find Omobolaji Ajibare:


LinkedIn: Omobolaji Ajibare 
Bolajibillionss on Instagram
Thesocialmediaoga on Instagram

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Where to find Marketing Over Wine:


Email us at marketingoverwine@gmail.com. We love hearing from you.
Follow us on Instagram: @marketingoverwine
⁠Follow on Twitter: @⁠MktgOverWine 
Follow us on LinkedIn: Marketing Over Wine
Visit our website for more episodes and transcripts: marketingoverwine.com

—

⌚ TIMESTAMPS

(00:00) - Introduction

(00:50) - Meet Omobolaji Ajibare

(01:35) - How to onboard a new client for social media management?

(04:32) - Omobolaji marketing career story

(05:00) - Is a content creator a social media manager?

(09:34) - Differences between a social media manager, a content creator, and an influencer

(14:27) - Social Media Manager job description

(25:10) - Is a social media manager in charge of driving sales

(28:15) - Misconceptions about social media management

(29:37) - Do social media managers need a large following to get clients

(39:00) - Social media onboarding checklist

(44:25) - Do you need to learn all the social media platforms

(46:17) - How to build a social media following from scratch

(49:40) - How to create engaging content for social media

(53:25) - Social media manager's pet peeves

(56:55) - How to find clients as a social media manager

(59:13) - How to make a social media portfolio

(1:01:50) - AI and social media

(1:04:28) - Social media management tools according to their usage

(1:07:16) - Omobolaji’s top social media management advice

(1:12:08) - If you could have a glass of wine with anyone, who would it be and why?

(1:13:35) - Learn more about Omobolaji Ajibare (TheSocialMediaOga)

A new episode of the Marketing Over Wine podcast is released every Thursday! 

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.

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All background music used is by various artists on Pixabay.

Social media management is one of the most misunderstood roles in marketing.

“Is a social media manager a content creator?”

“Is it not just posting on social media?”

“Social media managers should have a large following to prove their worth.”

“Social media marketing is irrelevant — it doesn’t drive sales.”

Today’s guest is Elise Dalrymple-Keast. She’s the director and co-founder of Brainsitters, a social media marketing agency specializing in social strategy, social media management, content creation, and digital advertising. 

Previously, Elise was a Marketing and Communications Manager, a Video Content Creator, and a content producer. So, she’s the perfect first guest to answer the many questions about social media management and share her career story.

In this episode, we discuss:


What it means to be a social media marketing manager
Differences between a social media manager and a content creator
Advantages of social media marketing
SMM marketing
Skills a social media manager should have
AI and social media
Social media onboarding
Unpopular tools for social media marketing
Social media content manager

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This episode was edited and produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email marketingoverwine@gmail.com.

—

Where to find Elise Dalrymple-Keast:


LinkedIn: Elise Dalrymple-Keast
Social media marketing agency: Brandsitters

—

Where to find Marketing Over Wine:


Email us at marketingoverwine@gmail.com. We love hearing from you.
Follow us on Instagram: @marketingoverwine
⁠Follow on Twitter: @⁠MktgOverWine 
Follow us on LinkedIn: Marketing Over Wine
Visit our website for more episodes and transcripts: marketingoverwine.com

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⌚ TIMESTAMPS

(00:00) - Introduction

(00:50) - Elise career background

(01:35) - How to onboard a new client for social media management?

(05:00) - Is a content creator a social media manager?

(11:43) - Why Elise got into social media management: her marketing career story

(16:08) - Myths of social media marketing

(19:46) - Do social media managers need to have a large following on their personal accounts?

(26:35) - What should be in a social media management portfolio?

(28:22) - How much to charge for social media management

(31:00) - What to know before becoming a social media manager

(33:37) - Pet peeves for social media managers

(38:55) - How to set social media goals and reach them

(42:00) - Social media marketing tools

(44:05) - Tips for social media managers — for new and existing social media managers

(49:03) - Keys to social media marketing success

(50:40) - Elise favorite type of wine

(51:23) - If you could have a glass of wine with anyone, who would it be and why?

(53:40) - Learn more about Elise Dalrymple-Keast.

A new episode of the Marketing Over Wine podcast is released every Thursday! 

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published

—

All background music used is by various artists on Pixabay.

How do you write “unboring” content that is HUMAN — Holistic, Useful, Memorable, Authentic, and Neat?

Today, Rebecca Rosenberg, a conversational copywriter and brand strategist, shares the story and insights from her seven-year in-house and seven-year freelance marketing career. She also talks about the HUMAN framework she coined to write unboring content for leading brands.

Rebecca has worked with notable brands like Investopedia, The Balance, Alert Media, DATAMARK, and CamelBak.

Enjoy the episode, and let me know what you think about it.

With love always,

Olaniyi.

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A new episode of the Marketing Over Wine podcast is released every Thursday! 

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.



⌚ TIMESTAMPS

(00:00) - Introduction

(00:49) - Meet Rebecca Rosenberg

(02:20) - Why switch from a 7-year in-house marketing career to freelance?

(05:16) - Which is better: in-house vs freelance?

(08:50) - What does it mean to be a conversational copywriter?

(10:00) - What is the HUMAN framework and how can any marketer use it?

(15:46) - Biggest changes in the marketing industry through the last decade

(17:48) - Biggest misconceptions about brand strategy

(19:09) - How to set your rates, and when is the right time to increase them?

(21:19) - How to write the perfect article introduction and conclusion?

(23:17) - How Rebecca gets new marketing clients

(26:03) - Least amount and most amount earned as a freelance conversational copywriter and brand strategist

(28:52) - Things I wish I could tell my younger self

(29:50) - Secret tools that increase Rebecca’s productivity

(31:50) - What 4 skills do marketers need over the next 5 to 10 years?

(33:29) - Unpopular things that can help you stay creative and maintain balance

(37:00) - Non-marketing books you need to read as a marketer

(37:50) - Favourite type of wine

(38:06) - If you could have a glass of wine with anyone, who would it be and why?

(38:56) - Learn more about Rebecca Rosenberg

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Email us at marketingoverwine@gmail.com. We love hearing from you.

Follow us on Instagram: @marketingoverwine

⁠Follow on Twitter: @⁠MktgOverWine 

Follow us on LinkedIn: Marketing Over Wine

Visit our website for more: marketingoverwine.com



This episode was edited by Adedayo Abiodun and Olawunmi Olaniyi.

Produced by Olawunmi Olaniyi.



RESOURCES

Connect with Rebecca Rosenberg on LinkedIn

Visit Rebecca’s Website

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All background music used is by various artists on Pixabay.

As the lead product marketer, Ore Badmus leads the product and communications team at Pade HCM, a SaaS company that helps African businesses hire, manage and pay their team.

She's also the co-founder of Temsi Africa, an initiative helping more people transition better and grow in their tech marketing careers to populate a truly rewarding ecosystem.

She has previously worked with the FinTech startup Eyowo, the popular EdTech uLesson, and the marketing agency Loose Media Limited.

In this episode, Ore shares her career story as a product marketing manager, what she does day to day as a product marketer, her role in the recent rebrand of Pade HCM, and so much more.

P.S: Ore is the first product marketer I’m chatting with on the pod.

Enjoy the episode, and let me know what you think about it.

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A new episode of the Marketing Over Wine podcast is released every Thursday! 

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.



⌚ TIMESTAMPS

(00:00) - Introduction

(00:44) - Meet Ore Badmus

(01:47) - Rebranding process of Pade HCM from the product marketing angle

(03:14) - Ore’s career journey to becoming a product marketer

(05:53) - What courses did Ore take to become a product marketer?

(06:50) - Product Marketer vs Growth Marketer vs Content Marketer vs Content Writer

(13:36) - When should you hire your first product marketing manager?

(17:07) - What does a product marketer do day to day?

(19:31) - What does the process of brand awareness and sale process refinement look like in practice?

(23:25) - What tools are used for product marketing?

(24:13) - What is Temsi Africa and what do they do?

(28:42) - 3 skills every product marketing manager needs

(30:54) - For a newbie product marketer: how to price your services?

(37:38) - If you could give your younger self any advice, what would it be?

(40:47) - Ore’s favourite type of wine

(42:32) - If you could have a glass of wine with any marketing professional (or anyone outside marketing), past or present, who would it be and why?

(44:03) - Learn more about Ore Badmus.

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Email us at marketingoverwine@gmail.com. We love hearing from you.

Follow us on Instagram: @marketingoverwine

⁠Follow on Twitter: @⁠MktgOverWine 

Follow us on LinkedIn: Marketing Over Wine

Visit our website for more: marketingoverwine.com

This episode was edited and produced by Olawunmi Olaniyi.



RESOURCES

Apply to join Temsi Africa

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All background music used is by various artists on Pixabay.