498 episodes

Marketing methods for online and offline success by Jan Rossi - 14 year successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails.
Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast!
Kindly review this podcast “Marketing Residency” to help others find the show. Thank you. Enable this Alexa Newscast: http://bit.ly/MarketingResidency
[Update March 10th 2024] Google Podcasts is going away so I am submitting this podcast to PodcastAddict.com - should be up shortly.
LISTEN IN weekly for actionable tips and creative marketing strategies that propel your business to success!
This podcast is hosted by Acast. Find the Acast website for Marketing Residency here: https://shows.acast.com/marketing-residency-with-jan-rossi

Hosted on Acast. See acast.com/privacy for more information.

Marketing Residency with Jan Rossi Jan Rossi

    • Business

Marketing methods for online and offline success by Jan Rossi - 14 year successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails.
Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast!
Kindly review this podcast “Marketing Residency” to help others find the show. Thank you. Enable this Alexa Newscast: http://bit.ly/MarketingResidency
[Update March 10th 2024] Google Podcasts is going away so I am submitting this podcast to PodcastAddict.com - should be up shortly.
LISTEN IN weekly for actionable tips and creative marketing strategies that propel your business to success!
This podcast is hosted by Acast. Find the Acast website for Marketing Residency here: https://shows.acast.com/marketing-residency-with-jan-rossi

Hosted on Acast. See acast.com/privacy for more information.

    Podcasts, AI, Alt-Tags and More

    Podcasts, AI, Alt-Tags and More

    Lots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi.
    Music credit from FreeSound.org website:
    Election Time, Funky Brass Instrumentals for Podcasts and Quiz Games - by Kjartan Abel.
    Visit https://kjartan-abel.com/library to find free music for your next project.
    This work is licensed under the following: CC BY-SA 4.0 Attribution-ShareAlike 4.0 International.

    Hosted on Acast. See acast.com/privacy for more information.

    • 6 min
    Shift into Spring Marketing

    Shift into Spring Marketing

    Talking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon.
    Also, now that Google Podcasts is dead, what podcast app are you using? I would love to know - add your recommendation in the comments. Thanks! Jan

    Hosted on Acast. See acast.com/privacy for more information.

    • 6 min
    Watch Out for DM Scams on FB

    Watch Out for DM Scams on FB

    The amount of FB scams through Direct Messaging (DM) on Facebook is increasing. Just Report and Delete them. Do not panic. Do not waste time emailing Facebook. Do not take down anything on your page. Just clear out these timewasters. Having a Social Media Manager helps protect you from these obnoxious activities. Warning! You are in Violation! Forgettaboutit! Listen in to Jan Rossi. Have you found anew podcast app to listen to these sessions? I am finally aligning with a new app. So osorry to see Google Podcasts go away. Oh well - onward!
    Hosted on Acast. See acast.com/privacy for more information.

    • 4 min
    Investigate Potential Business Partners

    Investigate Potential Business Partners

    Be careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning ourselves with someone who was going to most likely farm out our work to foreign entities all while telling us they were doing the work. Nope! Check out these businesses. Poor writing, typos, wandering subject matter - these are the signs. Stay away! More marketing tips from Jan Rossi again soon. Happy New Year! Hope it's the best for your company.
    Hosted on Acast. See acast.com/privacy for more information.

    • 6 min
    Holiday 2023 Quick Purchase Tip

    Holiday 2023 Quick Purchase Tip

    This is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds from $21 - $35" - great a gift for your favorite neighbor with a pet! People have limited time .Help them find something fast.
    Listen in to Jan Rossi of Marketing Residency. More tips to come!

    Hosted on Acast. See acast.com/privacy for more information.

    • 1 min
    Patience & Time - Google Ads

    Patience & Time - Google Ads

    Without the online customer service assistance using Google Ads is more difficult than you think. They shut you down for no reason. It's like "if you can survive all our shenanigans for blocking your ad run, I guess we'll let you run some ads" - well, that's what runs through my head. Have Advil and loads of patience handy. Don't be discouraged though, Google Ads and Facebook, Instagram ads are great for your business. Just watch the budgets and if things are not running well, turn it off and start over! Good luck - but don't be scared to use these great marketing tools. The link goes to my ACAST channel as my website is temporarily down for some big changes. Keep moving forward marketers - try new things!
    Hosted on Acast. See acast.com/privacy for more information.

    • 5 min

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