299 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Marketing School - Digital Marketing and Online Marketing Tips eric@growtheverywhere.com (eric@growtheverywhere.com)

    • Marketing

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

    7 SaaS Trends for 2020 | Ep. #1298

    7 SaaS Trends for 2020 | Ep. #1298

    In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 SaaS Trends for 2020. [00:35] Product-led growth, free tools and indoctrinating users into your ecosystem. [01:07] Allowing a computer to do the work for you with the rise of AI and ML. [01:47] Improving customer experience and going above and beyond for retention. [02:45] The move towards platforms with multiple features and tools. [03:35] Branding and becoming a thought leader in your space. [04:41] Ways to make up for advertising costs! [05:40] Using an API for partnerships and more.  [06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    HubSpot Ubersuggest ClickFlow CrazyEgg FEInternational ClickFunnels Zapier OmniShare Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 7 min
    What Works Better For Affiliates? Niche Or General News? | Ep. #1297

    What Works Better For Affiliates? Niche Or General News? | Ep. #1297

    In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very niche. We recommend erring more on the side of niche, for SEO and customer retention. Tune in hear the benefits of specialization and becoming an authority!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What Works Better for Affiliates? Niche or General News. [00:35] Some examples of affiliate sites and what they do. [01:34] The conversion impact of niche websites and becoming an authority. [02:52] People like specialists; do not try to be everything to everyone. [04:02] Broader is not better, specific sites do better on search engines. [04:29] Building a brand in order to generate revenue. [05:02] That is it for today! [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Wirecutter BuzzFeed  Business Insider ViperChill Affiliate SERPs in 2020 G2 Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    How to Drive More Paid Signups In Your Funnel | Ep. #1296

    How to Drive More Paid Signups In Your Funnel | Ep. #1296

    In episode #1296, we talk about how to drive more paid sign-ups in your sale funnel. Funnels are the all-important part of your sales system and you need to optimize yours in order to get maximum customers and sales! Tune in to hear about using video, on-boarding and pricing to up your game!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Drive More Paid Sign-ups in Your Funnel. [00:33] Explaining the role of a funnel in sales. [01:11] Driving traffic to your homepage through your blog and a re-marketing pixel. [01:43] Simplifying on-boarding and focussing on the customer experience. [03:22] Using a re-marketing video with emotion and logic to capture customers. [04:44] Introductory pricing and creative ways to open the door for users. [05:58] That is it for today! [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Hotjar OptinMonster Ahrefs Netflix Hulu Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6 min
    7 Course Tools to Help Spread Your Message | Ep. #1295

    7 Course Tools to Help Spread Your Message | Ep. #1295

    In episode #1295, we run through our list of highly recommended tools to help you get your brand and message out there. From email service providers to the best text message tools on the market, we share it all. Tune in to hear which of these tools are also great for integrating with your existing tool stack!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Course Tools to Help Spread Your Message.  [00:58] Make landing pages quickly by using Leadpages and Unbounce. [01:24] Kajabi: an all-in-one course tool to help create and market courses.  [02:08] The benefits of doing webinars and EverWebinar’s evergreen offering.   [02:36] PicSnippets connects with email tools and allows personalization.  [03:12] Choose ManyChat as your chat, SMS, and email service provider.  [03:45] Use PlusThis that connects with your webinar automation and email tools.  [04:28] How you can use text messages and create a shared inbox for your team.  [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Leadpages Unbounce Kajabi EverWebinar PicSnippets  Keap ManyChat Messenger  Drip ConvertKit  PlusThis  Front Twilio Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6 min
    Swipe Neil's Course Funnel That Generated $381,722 Per Month Here | Ep. #1294

    Swipe Neil's Course Funnel That Generated $381,722 Per Month Here | Ep. #1294

    In episode #1294, we give you the inside scoop on Neil’s course funnel so that you can apply it to your business. Using an email to drive your audience to a webinar and following up with a week-long email sequence with an expiry date is a sure way to capture a large portion of your target market. Tune in to hear how to round off the funnel with text messages and all the tools Neil uses in his stack.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How You Can Swipe Neil’s Course Funnel that Generates 380k/Month. [00:46] Selling info products that teach you how to do marketing. [00:56] Driving the audience from emails to webinars and then making a pitch.  [01:09] Following up with a week-long email sequence with a countdown timer at the end. [01:27] Sending text messages to everyone who watched the webinar but didn’t end up buying. [01:58] Offering a free trial to those you didn’t capture before. [02:50] The percentages that bought from each of the funnel points. [03:21] The majority of sales came from the day 1 webinar or the day 7 closing off email.  [03:46] The tools in Neil’s stack: Keap, Kajabi, Stripe, PlusThis, and PicSnippets.    [04:31] What good course creators do – use Google Sheet to track things.   [05:05] Reasons for including a payment plan and what it looked like.   [05:25] Where you can find all the free resources Neil uses.   [06:10] Running ads and looking at what you are paying per sale, not per lead.  [06:52] Why Neil decided to quit the info business.  [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Keap Kajabi  Stripe PlusThis PicSnippets Google Sheet HubSpot Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 8 min
    How to Get Shit Done With A Small Team | Ep. #1293

    How to Get Shit Done With A Small Team | Ep. #1293

    In episode #1293, we talk about how you can actually get sh*t done with a small team! We discuss the ideal team size, how to set out your to-do lists, hiring, communication and more! Listen in to hear how you can start getting more done with less.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Get Shit Done with a Small Team! [00:33] How many people are on a small team? [01:12] Eric's current team and how they crank out loads of video content. [02:33] Daily breakdowns, easy to-do lists and getting them done! [04:40] Minimum amounts of meetings and wasting no time on unnecessary communication. [05:11] Hiring the right people by setting smart tasks. [06:07] That’s it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Asana Trello Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below  
    Did you enjoy this episode? If so, please leave a short review.  
     
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 7 min

Customer Reviews

DDodge2 ,

My Go-To Marketing Podcast

Great podcast! Can't tell you how much it has helped our company navigate some difficult times and emerge better and stronger. These guys give - and give - and give. Not only do they keep giving out free content that has helped us tremendously, but they even respond to emails and tweets - always giving helpful advice. When it comes time for us to look for outsource help in marketing, I would look nowhere else. Thank you again Neil and Eric!

Xeipher ,

School For You But Conferences Only For Leads

I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.

nealtucker ,

The Best

One of the best marketing and entrepreneurial podcasts out there. SEO, social media, video, influencing, etc. It’s daily, short, digestible, and actionable. Listen to this podcast!

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