Marketing Secrets For The UnNoticed Entrepreneur Real Marketing Strategies

Join us as we raise our glasses to a decade of innovation with Glue Up, a brainchild of the brilliant minds of Eric Schmidt and his partner. Walk with us down memory lane as Eric lays bare the phenomenal journey of transforming Glue Up from a modest husband-and-wife team based in Beijing to a global powerhouse spanning 12 offices and servicing over 1200 clients. Eric uncovers the magic behind how Glue Up simplifies life for organizations by automating membership management and maximizing their event, content, and community value. This is a testament to perseverance, innovation, and global success.

Life in the digital era is anything but stagnant, and Glue Up has proven just that. Through the lens of Eric, we reveal how mobile technology has woven itself into Glue Up's narrative, shaping its development and international expansion. He also elaborates on the importance of technology diversification amidst shifting political landscapes, and how the company's name change and securing the right domain played a pivotal role in their global success. We also explore the strategic role of Glue Up’s community product in preparing the company for global exposure, and how it has adapted to different mobile phone usage across regions.

The journey of Glue Up isn't just about a company's growth; it's about revolution and rebranding. Eric gives us an insider's view of how their rebranding exercises propelled the company's growth beyond events, the significance of having the right tools, and the effective marketing approaches that have propelled Glue Up onto the global stage. Discover how the shift to digital products, effective speed networking tools, and learning from investment missteps, like overinvesting in LinkedIn, have helped shape the company’s trajectory. Join us for an enlightening conversation exploring the ins and outs of building a successful global business.
25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   Spotify
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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Can you navigate the twisted paths of SEO without falling into its common traps? Let our guest, Brent Jacobs, a seasoned SEO expert, be your guide! This episode is a deep-dive into the world of SEO, shedding light on its importance, functions, and costs. Brent cracks open the SEO puzzle, revealing the difference between local and national SEO, the power of Google My Business, and the forbidden art of Black Hat SEO. He even shares his entrepreneurial journey peppered with valuable resources for mastering SEO.

Ever wondered how to attract the right customers for your business? Brent comes to the rescue! He shares insights from his own entrepreneurial journey, discussing the dangers of casting a wide net for maximizing revenue, and offering tips to identify the ideal customers. Learn how to build customer trust, step out of your comfort zone, and ensure your business gets the attention it deserves. Not to forget, he also reveals the details about his free SEO guide. This episode is your golden ticket to mastering the SEO game and avoiding common pitfalls. A must-listen for entrepreneurs seeking to harness the power of SEO.
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Coupon: THEUNNOTICEEDDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Are you ready to amplify your business with AI? This episode has you covered! We're sitting down with creative entrepreneur, founder of Digital Surgeons, and podcast host, Pete Sena, to discuss how AI and automation aren't here to replace us, but rather enhance our performance. Pete shares valuable insights on how to harness AI and learn from your business's top performers. We delve into the sphere of content creation, learning how AI can be fine-tuned to think and write like your business's best minds. 

But we don't stop there. We also explore the vast potential of AI and automation in revolutionizing customer experiences. We'll share hands-on tips on how to leverage these technologies to automate mundane tasks and, more importantly, create personalized customer experiences. We're also discussing the balance between AI and human touch, with Pete providing an excellent example from Chewy. So, buckle up and get ready to rethink AI's role in your entrepreneurial journey. In an era where 'AI' is often thrown around as a buzzword, this conversation sheds light on the principles that will drive your lasting success. This episode is a must-listen for entrepreneurs, doers, and dreamers who are ready to unlock the full potential of AI in their business.
Support the showAm I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Do you often find yourself lost in the entrepreneurial world, unsure of which steps to take next? Business expert and Founder of Online Marketing Muscle, Dean Mercado, shares his unique and transformative 'Clone the Owner' methodology, designed to help entrepreneurs like you, chart a course to success. 

Dean's strategies, the Differentiate or Die and the Unique Marketing Recipe, aim to simplify the business-building process, making navigating and thriving easier, especially in today's challenging times.

As an entrepreneur, the marketplace can often feel overcrowded. In this episode, Dean unveils marketing tactics that you can utilize to work your way through the crowd and make your mark. Whether you're an introvert or prefer not to be in the spotlight, Dean offers practical ways to create engaging content and effectively connect with your audience. 

We also delve into overcoming setbacks and the importance of marketing what you're best at, rather than trying to be a jack of all trades.

Finally, we cannot discount the role of communication in the world of business. Dean and I dissect communication strategies for entrepreneurs, emphasizing the importance of understanding your target market's needs and engaging with your community. We share tips for working with teams and how to make communication a priority.

 
25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   Spotify
Descript is what I use to edit the show. All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Ever wondered where the heart and soul of a brand truly resides? Strap in as we journey into the fascinating world of ethnography with Oliver Sweet, Head of Ipsos, where we uncover the reality that a brand's existence extends far beyond the mind of the business owner. It might surprise you to learn that the perception of your brand actually lives in the mind of someone else.

Let's take a look at some real-life case studies that show how businesses had to adapt amidst the COVID-19 pandemic. Oliver reveals the secrets behind winning customers over by really understanding their needs and wants. Unearth the mysteries behind why and how people might choose to buy your product with Oliver's tips on asking insightful questions. And, get a glimpse into how the pandemic has shaken up the drinks industry, for better or worse.

Lastly, let's dive deep into the bond between brands and consumer perception. Oliver shares the intriguing tale of how Jägermeister capitalized on their product being used as a shot, reinforcing the significance of a brand in the minds of customers. Ending on a powerful note, we highlight the importance of engaging with your customers to discover how your products can cater to them in a meaningful way. Get ready to decode the enigma of ethnography and its practical implications in entrepreneurship with Oliver Sweet.
Support the showAm I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Dan Levin, founder and COO of Viral Gains discusses how the company helps advertisers target specific audiences. He explains their focus on gathering insights and building audiences, and how they use zero party data gathered through surveys to ensure customer consent and maintain consumer confidentiality.

Highlights
🚀 Viral Gains assists advertisers with targeted marketing by providing insights and building audiences.
🔍 They gather zero party data through surveys, ensuring consumer consent and ethical data sourcing.📈 The company has had success in working with ad agencies and educating brands about their offerings.💡 The strategy involves being noticed by both agencies and brands, targeting each audience effectively.🎯 Viral Gains focuses on product market fit and has learned from past experiences the importance of being the best in their chosen field.25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts   Spotify
Support the showAm I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.