Marketing Shift Kelly Potts

More than 95 million posts are shared on Instagram every single day. With that much content going out daily on just one platform, how can your business stand out from the rest?

The answer is powerful hooks. Hooks are the perfect starting point to creating more engaging content on any platform, whether it’s in the format of a Reel or TikTok video, a podcast episode, an email newsletter, or a face-to-camera Story series. In today's episode, Marketing Coach & Consultant Kelly Potts is revealing the five types of scroll-stopping hooks to increase engagement throughout your marketing efforts

TIMESTAMPS:

0:01:26 Defining the Hook: How Powerful Hooks Improve Your Content Marketing

0:02:40 Scroll-Stopping Hook #1: Statistics

0:03:50 Scroll-Stopping Hook #2: Quotes

0:05:00 Scroll-Stopping Hook #3: Questions

0:06:18 THE monthly membership to help you consistently effectively market your business 🕰️

0:06:56 Scroll-Stopping Hook #4: Statements

0:08:09 Scroll-Stopping Hook #5: Stories

0:09:32 👀 SNEAK PREVIEW OF NEXT WEEK’S EPISODE! 👀

LINKS:

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU!

→ Timeless Content Collective – The only monthly membership of its kind for service-based entrepreneurs ready for growth, engagement, and conversion… consistently

→ @marketingshift — my Insta, if you wanna be IG besties 🫶🏼


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Send in a voice message: https://anchor.fm/marketingshift/message

🕰️ USE CODE PODCAST FOR 50% OFF YOUR FIRST MONTH inside the Timeless Content Collective 🕰️

Timeless Content Collective (TCC) is a monthly membership that provides done-for-you content, including social media captions, plug-and-play newsletters, trending Audios and concepts for Instagram Reels and TikTok videos.

It is a cost-effective way for service providers and online business owners to outsource their content marketing, while keeping it strategic and goal-oriented. In today's episode, Marketing Coach & Consultant Kelly Potts is pulling back the curtain and sharing all the details on what’s included inside of Timeless Content Collective: THE Done-For-You Content Marketing Membership for Entrepreneurs!

TIMESTAMPS:

0:03:00 Discount code for your first month inside of the membership!

0:03:12 Overview of Timeless Content Collective: THE Done-For-You Content Marketing Membership

0:03:52 Weekly Written-For-You Content for Social Media Marketing & Email Marketing

0:05:14 Trending Audios and Concepts for Instagram Reels and TikTok Videos

0:05:51 Monthly Action-Oriented Marketing Missions

0:07:45 Master List of 200+ Pre-Written Social Media Captions

0:11:05 👀 SNEAK PREVIEW OF NEXT WEEK’S EPISODE! 👀

LINKS:

→ Timeless Content Collective – The only monthly membership of its kind for service-based entrepreneurs ready for growth, engagement, and conversion… consistently

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU!

→ @marketingshift — my Insta, if you wanna be IG besties 🫶🏼


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Send in a voice message: https://anchor.fm/marketingshift/message

Increasing visibility for your business is an important part of driving your bottom-line goals – but it can be difficult to figure out which strategies will be most effective for your business.

In today's episode, Marketing Coach & Consultant Kelly Potts is revealing her top five tips to increase visibility by optimizing content for each platform, sharing high-quality content, creating video content, implementing an engagement strategy and developing an integrated marketing strategy.

These tips will help you effectively gain visibility in your business while simultaneously streamlining your strategy. Tune in now for more!

TIMESTAMPS:

0:02:25 Visibility Tip #1: Optimize Content for Each Marketing Platform

0:05:50 Visibility Tip #2: Focus on High-Quality Content

0:08:42 A free resource to help you map out your Omnipresent Content Plan! 🤩

0:09:13 Visibility Tip #3: Share Engaging Video Content

0:11:16 Visibility Tip #4: Implement an Engagement Strategy

0:12:58 Visibility Tip #5: Develop an Integrated Marketing Plan

0:15:08 👀 SNEAK PREVIEW OF NEXT WEEK’S EPISODE! 👀

LINKS:

→ Episode 2: The 3 Fundamentals of Building Omnipresence with Integrated Marketing

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU!

→ Timeless Content Collective – The only monthly membership of its kind for service-based entrepreneurs ready for growth, engagement, and conversion… consistently

→ @marketingshift — my Insta, if you wanna be IG besties 🫶🏼


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Send in a voice message: https://anchor.fm/marketingshift/message

Ready to streamline your marketing efforts by implementing an integrated, efficient, and enjoyable strategy? That’s amazing! But there are some things to make sure you are 100% clear on before you start developing your plan, to ensure that integrated marketing will really have a big impact for your business.

In today's episode, Marketing Coach & Consultant Kelly Potts is sharing 6 questions every business owner must answer before developing their integrated marketing plan! Overall, this conversation provides a great starting point for anyone looking to create an effective marketing strategy.

In order to ensure that an integrated marketing plan is effective, one must first ask themselves what their message is, what the goal of their plan is, what kind of content they will use, who their target audience is, what platforms they will use to reach that audience, and how they plan to measure and track their success. Being clear on these questions before developing a plan will help to ensure that the marketing has a big impact for the business.



TIMESTAMPS:

0:01:17 Question #1: What’s your message?

0:03:50 Question #2: What platforms will you start on?

0:07:10 Question #3: What platforms do you plan to grow into?

0:08:40 Question #4: What are the end goals?

0:11:04 THE monthly membership to help you consistently effectively market your business

0:11:40 Question #5: What’s your system to stay consistent with content?

0:13:14 Question #6: How will you measure what’s working?

0:15:59 👀 SNEAK PREVIEW OF NEXT WEEK’S EPISODE! 👀



LINKS:

→ Episode 2: The 3 Fundamentals of Building Omnipresence with Integrated Marketing

→ 26&thensome — Katie Pannell, my incredibly talented, funny, kind Creative Director

→ Timeless Content Collective – The only monthly membership of its kind for service-based entrepreneurs ready for growth, engagement, and conversion… consistently

→ FREE Omnipresent Content Planner that’ll have everyone saying, "She's everywhere!" about YOU!

→ @marketingshift — my Insta, if you wanna be IG besties 🫶🏼 


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Send in a voice message: https://anchor.fm/marketingshift/message

Do you feel overwhelmed when it comes to developing an effective content marketing strategy as a business owner? 

In today's episode, Marketing Coach & Consultant Kelly Potts is sharing the 3 fundamentals of building omnipresence in your business through a powerful integrated marketing strategy. 

Kelly defines integrated marketing as a strategic approach that connects pieces of content across multiple platforms to create raving, loyal fans AND allow entrepreneurs to grow their business without burning out. This type of strategy will allow you to consistently keep up with all the platforms you know your audience is on and finally build omnipresence as a business owner.

TIMESTAMPS:

0:02:14 "Defining Marketing & Why So Many Business Owners Feel Burnt Out From Content Marketing"

0:05:03 "Defining Integrated Marketing: A Simplified Content Marketing Strategy for CEOs"

0:07:35 "The 3 Fundamentals of an Effective Integrated Marketing Plan"

0:08:04 "Integrated Marketing Foundation #1: Honing Your Business' Message"

0:12:12 "Integrated Marketing Foundation #2: Leveraging Platforms to Increase Visibility & Nurture Your Audience"

0:16:05 A free resource to help you map out your Omnipresent Content Plan! 👀

0:16:35 "Integrated Marketing Foundation #3: Developing Your Content Marketing System"

0:17:37 "2 Examples of a Powerful Integrated Marketing Journey"

LINKS:

marketingshift.co/free — The Omnipresent Content Planner that'll have everyone saying, "She's everywhere!" about YOU!

@marketingshift — my Insta, if you wanna be IG besties 🫶🏼

Building a Story Brand by Donald Miller* — Book recommendation to clarify your brand message!

*This is an Amazon Affiliate link meaning I may earn a small commission if you purchase. I only recommend products I've personally tried and love!


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Does your business have these 5 foundations up and running to effectively drive your marketing strategy? Before you even begin marketing your offers, these business foundations will ensure you're set up for as much success as possible. 

In today's episode, Marketing Coach & Consultant Kelly Potts is revealing the 5 foundations every CEO should consider when mapping out a successful marketing plan. These five elements are crucial to your marketing and, when ignored, can have an impact on how your marketing efforts perform. This conversation also offers a quick exercise to help business owners better understand their target audience and how to market offers to them. 

TIMESTAMPS:

0:01:51 "Business Foundation #1: Your Target Audience"

0:02:27 "Quick Exercise to Define & Understand Your Target Audience Segments through Demographics and Psychographics"

0:05:46 "Business Foundation #2: Your Offers"

0:07:06 "Market Research Questions to Leverage in Your Offers, Marketing and Messaging"

0:08:06 A free resource to help you map out your Omnipresent Content Plan! 👀

0:08:37 "Business Foundation #3: Creative Direction"

0:11:04 "Business Foundation #4: Systems"

0:11:08 A Taylor Swift Reference 😌

0:13:02 "Business Foundation #5: Goals"

LINKS:

26&thensome — Katie Pannell, my incredibly talented, funny, kind Creative Director

FindYourFreedomCo — Laura Lee, my kind, brilliant, generous photographer and the systems guru!

marketingshift.co/free — The Omnipresent Content Planner that'll have everyone saying, "She's everywhere!" about YOU!

@marketingshift — my Insta, if you wanna be IG besties 🫶🏼


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Send in a voice message: https://anchor.fm/marketingshift/message