156 episodes

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

Marketing Smarts Anne Candido and April Martini

    • Business
    • 4.9 • 30 Ratings

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

    Quick Hits: 4 Strategies for Transforming Employees into Brand Ambassadors

    Quick Hits: 4 Strategies for Transforming Employees into Brand Ambassadors

    In this Quick Hit, we’re joined by Chris Wallace, Co-Founder and President of InnerView Group, to discuss strategies for transforming your employees into brand ambassadors. Your employees can be your most effective word-of-mouth marketers - but only if they have a clear and compelling story to tell. Listen to the full episode here to catch what Chris calls “front-line insights” to shape, tighten, and power your Brand Story, which can be the key in converting sales and ultimately driving revenue

    • 11 min
    4 Ways to Create Sales Funnels That Convert with Alisha Conlin-Hurd, Persuasion Experience

    4 Ways to Create Sales Funnels That Convert with Alisha Conlin-Hurd, Persuasion Experience

    Converting leads is one of the biggest challenges businesses have. It can be tough to get attention, and even tougher to convert that attention to revenue. When creating your sales funnels, it’s important to keep humans first, be mindful where and how you use automation, make it easy for your target to say “yes,” and have strong social proof. We wanted to speak with someone who truly knows how to make all these things work together, so we welcomed on Alisha Conlin-Hurd. She’s the Co-Founder of Persuasion Experience, the “post click” growth agency who makes your marketing actually convert.
    And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

    FACEBOOK
    https://www.facebook.com/forthrightpeople.marketingagency

    INSTAGRAM
    https://www.instagram.com/forthrightpeople/

    LINKEDIN
    https://www.linkedin.com/company/forthright-people/

    WORKSHEETS
    https://www.forthright-people.com/worksheets

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 59 min
    Quick Hits: 4 Ways to Appropriately Show Vulnerability in the Workplace

    Quick Hits: 4 Ways to Appropriately Show Vulnerability in the Workplace

    The role of vulnerability in the workplace is a tricky discussion for most of us. As soon as this word comes up, people visibly tense up and become uncomfortable. Yet, we know vulnerability definitely has a role in the workplace since we are humans and not robots! This Quick Hit is dedicated to real-world examples as we go “In the Trenches.” Make sure to catch the full episode here

    • 14 min
    4 Roles Client Service Should Play in Serving Business with Chris Wallen, BAREFOOT

    4 Roles Client Service Should Play in Serving Business with Chris Wallen, BAREFOOT

    It should go without saying that client service is important for your clients and your business. And we’ve seen a looooooot of good and bad execution. Client service should play the role of keeping the client in the room at all times, challenging the client’s beliefs and perspective, having a clear understanding of the business and its goals, and seeking opportunities to make the business stronger. But lots of issues can arise. What if client service leans in too much to what the client wants? They feel they’re being minimized? They keep getting asked to do only what the client wants? We wanted to resolve your worries with a thought leader in the space, so we welcomed on Chris Wallen. He’s the Director, Client Partnership at BAREFOOT, a marketing and advertising agency in Cincinnati that serves clients ranging from Fortune 10 companies to local nonprofits.
    And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

    FACEBOOK
    https://www.facebook.com/forthrightpeople.marketingagency

    INSTAGRAM
    https://www.instagram.com/forthrightpeople/

    LINKEDIN
    https://www.linkedin.com/company/forthright-people/

    WORKSHEETS
    https://www.forthright-people.com/worksheets

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 1 hr 14 min
    Quick Hits: 4 Techniques for Defining and Engaging Your Target Consumer

    Quick Hits: 4 Techniques for Defining and Engaging Your Target Consumer

    Jennifer Knoeppel, Managing Director, Team, Driver, and Industry Communications at NASCAR, joins us to discuss defining and engaging your target consumer. We’ve talked a lot about the need to clearly define your consumer and engage them. It’s also important to revisit your consumer profiles because the environment we live in changes so quickly. In this Quick Hit, we use the world of NASCAR to deep dive into how you define those consumers, plus 2 strategies for engaging them to keep them coming back. Listen to the full episode here

    • 24 min
    4 Tips for Hosting a Successful Event

    4 Tips for Hosting a Successful Event

    Good or bad events can make or break your brand. You can’t always do everything perfectly, but there are plenty of things you can do to ensure your event runs smoothly. Hosting a successful event comes down to being clear on who the event is for, being organized but flexible, incorporating touches that will delight the guests, and having someone run the event who is not a participant in it. But what do you do if the energy in the room starts to fizzle out? How do you know how many people will actually show up? And what should you do after the event? We have hot-off-the-press experiences with all these aspects from our ForthRight Women (FRw) events, and are here to resolve your worries so you can rock that stellar event.
    And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

    FACEBOOK
    https://www.facebook.com/forthrightpeople.marketingagency

    INSTAGRAM
    https://www.instagram.com/forthrightpeople/

    LINKEDIN
    https://www.linkedin.com/company/forthright-people/

    WORKSHEETS
    https://www.forthright-people.com/worksheets

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 54 min

Customer Reviews

4.9 out of 5
30 Ratings

30 Ratings

jessrhodesbiz ,

Super valuable and actionable

The episodes are high value and actionable! I learned a lot from the episode about elevator pitches

Max Branding ,

Best of the best

Anne & April are incredible! 2 experts who know their stuff and always offer fresh ideas to light a fire under your marketing & business. So many gems after gems. Excellent podcast

SPA Melissa A. ,

I learn so much every time 💜

As an owner of a growing business I have to wear many hats (sometimes too many hats). This podcast really breaks everything down so I can take steps daily to improve my marketing without feeling overwhelmed!

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