268 episodes

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

Marketing Smarts Anne Candido and April Martini

    • Business
    • 4.9 • 33 Ratings

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

    Quick Hits: 4 Ways to Build Company Values

    Quick Hits: 4 Ways to Build Company Values

    Company values – it’s a topic that’s near and dear to our hearts. Company values can make the difference between a company that flourishes and a company where the team can’t wait to jump ship. How do you build company values that inspire your team and stand the test of time? In this Quick Hit, we’re bringing you 2 ways to build company values. You’ll learn how to be choiceful about the values you select and craft the values in your company’s voice. Check out the episode in its entirety here.

    • 16 min
    Classics: 4 Roles Client Service Should Play in Serving Business with Chris Wallen, Organic

    Classics: 4 Roles Client Service Should Play in Serving Business with Chris Wallen, Organic

    It should go without saying that client service is important for your clients and your business. And we’ve seen a looooooot of good and bad execution. Client service should play the role of keeping the client in the room at all times, challenging the client’s beliefs and perspective, having a clear understanding of the business and its goals, and seeking opportunities to make the business stronger. But lots of issues can arise. What if client service leans in too much to what the client wants? They feel they’re being minimized? They keep getting asked to do only what the client wants? We wanted to resolve your worries with a thought leader in the space, so we welcomed on Chris Wallen. He’s the Director, Client Partnership at Organic (formerly BAREFOOT), a marketing and advertising agency in Cincinnati that serves clients ranging from Fortune 10 companies to local nonprofits.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

    FACEBOOK
    https://www.facebook.com/forthrightpeople.marketingagency

    INSTAGRAM
    https://www.instagram.com/forthrightpeople/

    LINKEDIN
    https://www.linkedin.com/company/forthright-people/

    WORKSHEETS
    https://www.forthright-people.com/resources

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 1 hr 13 min
    Quick Hits: How to Effectively Use Referrals to Grow Your Business with Raúl Galera

    Quick Hits: How to Effectively Use Referrals to Grow Your Business with Raúl Galera

    Referrals can be the best way to grow your business. But how exactly do you get them? We wanted you to learn from an expert who knows referrals better than anyone, so we welcomed on Raúl Galera. He’s the Chief Advocate at ReferralCandy, which essentially allows companies to run referral programs on autopilot. Check out the full episode here.

    • 22 min
    Classics: How to Effectively Manage Ego on Your Team

    Classics: How to Effectively Manage Ego on Your Team

    Not all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful, and adds to a person’s swagger. This is NOT the type of ego we talk about in this episode. Here, we reference the type of ego that gets in the way of the team, the work, etc. Being the leader with one of these personalities in a position above you comes with some difficulty, but there ARE strategies you can implement to make this person easier to navigate and work with.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

    FACEBOOK
    https://www.facebook.com/forthrightpeople.marketingagency

    INSTAGRAM
    https://www.instagram.com/forthrightpeople/

    LINKEDIN
    https://www.linkedin.com/company/forthright-people/

    WORKSHEETS
    https://www.forthright-people.com/resources

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 53 min
    Quick Hits: How to Create a Compelling Elevator Pitch with Shane Meeker

    Quick Hits: How to Create a Compelling Elevator Pitch with Shane Meeker

    We wanted you to learn from the best of the best when it comes to elevator pitches, so we welcomed on Shane Meeker. He’s a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories. A compelling elevator pitch can open so many doors for your business – and not just the elevator doors. Have you worked on refining yours lately? Make sure to catch all 4 tips in the full episode here.

    • 21 min
    Classics: How to Successfully Transition from a Doer to a Manager

    Classics: How to Successfully Transition from a Doer to a Manager

    So you’ve landed a new role as a manager vs. the doer. Congratulations! Now what? How do you transition from one role to another without abandoning your responsibilities? How can you manage the transition without micromanaging? How do you define your new role? How do you get it all done successfully? We give you the tools you need to move into your new role while leaving your previous responsibilities in good hands.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

    FACEBOOK
    https://www.facebook.com/forthrightpeople.marketingagency

    INSTAGRAM
    https://www.instagram.com/forthrightpeople/

    LINKEDIN
    https://www.linkedin.com/company/forthright-people/

    WORKSHEETS
    https://www.forthright-people.com/resources

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 1 hr 1 min

Customer Reviews

4.9 out of 5
33 Ratings

33 Ratings

Inspire Nick ,

Review

Anne & April are extremely knowledgeable and bring real world experience and value to the show!! Great podcast and I highly recommend!!

SBaker1123 ,

Great Content for Marketers at All Levels

Anne and April consistently provide relevant content, interviews, and examples for marketing (and non-marketing) professionals. Their solid work experience shows their long term vision, not the quick fad.

My organization has an ongoing relationship with FRp and we trust their sound advice.

Howard Ibach ,

Astute interviewers on a valuable topic

April and Anne asked me probing questions and brought out the best teacherly moments in me when I joined them on a recent episode on the creative brief. I was so impressed I invited them to join me and Henry Gomez on our video podcast to continue the conversation. I recommend this show and will talk it up regularly. Kudos to both of you!

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