Marketing Smarts Anne Candido and April Martini

Writing is an endlessly useful skill in the business world. It can greatly help your ability to persuade, influence, and gain advocacy. We wanted you to learn from the best of the best when it comes to business writing, so we welcomed on Scott Keyser. He’s The Writing Guy and the Author of Winner Takes All and Rhetorica. Listen to the full episode here.

It can be difficult to keep up with the marketing and branding landscape - it’s always changing. Wouldn’t it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That’s what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Director of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. You’ll hear his key insights from the book, how to find an authentic positioning for your brand, how to get personalization right, what to think about AI (Artificial Intelligence) and other new technologies, and the tried-and-true approaches across the marketing and branding landscape.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM
https://www.instagram.com/forthrightpeople/

LINKEDIN
https://www.linkedin.com/company/forthright-people/

RESOURCES
https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop

The interview process has become more and more important in recent years. You need to interview effectively so you can land top talent and pass on the wrong fits. In this Quick Hit, you’ll hear how to ask for their elevator pitch and give them an assignment in real time. Make sure to listen to the full episode here.

This week, we’re back with another Marketing Smarts Moment that’s an entire episode. We’re thrilled to welcome special guest Jill Morenz, the President and CEO of Aviatra Accelerators. Jill and Aviatra are all about supporting, enabling, and lifting female entrepreneurs. Hear the biggest challenges female entrepreneurs face, how to get started, focus on your mission, why women give up, and how to find the community that supports you during the good and bad times. Sign up for the Second Act Bootcamp and download Woman to Woman: Advice from Female Entrepreneurs.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM
https://www.instagram.com/forthrightpeople/

LINKEDIN
https://www.linkedin.com/company/forthright-people/

RESOURCES
https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop

LinkedIn is THE place where people go to connect professionally. Your presence on the platform can create endless perks for your business and personal brand – if you do it right. Where do you start? We answer that and more in this Quick Hit. Full episode here.

Cold emailing is one of the toughest things to do well. So many companies and marketers get lazy and resort to automation WITHOUT personalization - totally losing the human touch a well-crafted email deserves. So, how do you send cold emails that actually convert? You need to consider all the touchpoints, including the sender name, subject line, preview text, email copy, and even email signature. We wanted you to learn from a true pro in the email marketing world, so we welcomed on Laura Robison. She’s the Founder of GainKite, an email marketing consultancy. Make sure to use the code: SMARTS50 for 50% off when you grab her eBook, How to write emails that convert.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM
https://www.instagram.com/forthrightpeople/

LINKEDIN
https://www.linkedin.com/company/forthright-people/

RESOURCES
https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop