81 episodes

30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth. 

Marketing Spark (The B2B SaaS Marketing Podcast‪)‬ Mark Evans

    • Business
    • 4.4 • 7 Ratings

30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth. 

    Sketchnotes: Marketing with a Creative Twist

    Sketchnotes: Marketing with a Creative Twist

    In a fast-moving marketing landscape, it's a challenge to break through and attract the spotlight.
    Kacy Maxwell is taking a different and effective approach with a concept called sketchnotes that combines notetaking, doodling, and drawing.
    It's a user-friendly and quick way to communicate ideas at a time when multi-tasking people scan rather than read.
    In this episode of Marketing Spark, Kacy and I talked about:
    - Why he embraced sketchnotes
    - How B2B companies can embrace brand storytelling
    - The marketing outlook for 2022
    - Gated content
    - His annual solitude trips.

    • 37 min
    An Inside Look at the Category Design: Josh Lowman

    An Inside Look at the Category Design: Josh Lowman

    Some companies aim to stand out from the crowd. They want to differentiate themselves from companies that walk, talk, and sound the same.
    Some companies want to go a step further. They want to compete in a new category.
    They embrace a concept called category design in which they define and lead a new market.
    In this episode of Marketing Spark, Josh Lowman offers insight into the definition of category design and how one of his clients embraced the concept.

    • 33 min
    Xtensio's Journey from Services to SaaS

    Xtensio's Journey from Services to SaaS

    xtensio is a classic story of how a service-based company turned a problem into a product.
    The company was working with startups and needed better ways to support buyer personas and other marketing activities
    It launched a few templates that resonated and then realized that there was more than enough demand to pivot the business.
    In this episode of Marketing Spark, xtensio CEO Alper Cakir talks about the journey and how it has leveraged content marketing to drive brand awareness and inbound traffic.
    It is interesting that xtensio doesn't have a marketing department. Instead, it relies on Cakir and in-house employees to create most of the content.

    • 28 min
    How to be strategic about building a personal brand

    How to be strategic about building a personal brand

    It's the wild west when it comes to building a personal brand. 
    There's no lack of advice, guidance, content, and coaches to establish a personal brand within a competitive landscape. 
    Michelle Griffin has some great insight into creating a strategic plan for personal branding.
    We talk about why personal branding is important for entrepreneurs and CEOs, and how to get started on platforms like LinkedIn.

    • 28 min
    How Marketers Can Escape the MQL Hamster Wheel

    How Marketers Can Escape the MQL Hamster Wheel

    Many B2B marketers are throttled by the need to generate MQLs.
    Their campaigns and activities are measured by how many email addresses are collected and fed to an army of business development and sales reps.
    Nelson Gilliat believes there's a better way.
    The "Buyer-centric revenue" model allows marketers to do good and creative marketing that drives brand awareness and generates customer interest in your products.
    At the same time, the buyer-centric revenue model eliminates a lot of the prospecting done by B2B SaaS companies.
    It's cold outreach and cold-calling that bother prospects rather than engage and educate.
    Nelson is the author of "Death of the SDR: Birth of Buyer Centric Revenue" 

    • 34 min
    How to Build a Content Marketing Creation & Promotion Machine

    How to Build a Content Marketing Creation & Promotion Machine

    Building a content marketing strategy is a lot like building a house, says Visme's Farzad Rashidi .
    You need a good foundation and infrastructure and a nice facade.
    You need to have a clear understanding of the best keywords that will attract readers to content and determine the most relevant channels to publish content.
    But creation should only account for 20% of your time.
    80% should be devoted to promotion and distribution, as well as updating and refreshing existing content.
    That's the formula for content marketing success.

    • 29 min

Customer Reviews

4.4 out of 5
7 Ratings

7 Ratings

Arlie K ,

Mark never misses!

This podcast is such an excellent resource for all things marketing. I appreciate the variety of guests, the quality of information, and Mark's sincere humility to give all this amazing insight away for free!

canoeten ,

Really smart conversations for thoughtful people.

If you’re interested in hearing from smart people about marketing in all its different flavors, this podcast is for you. Mark’s effortless hosting makes it all work beautifully.

Bonus Bonus Mom ,

Relevant and actionable

If you’re in B2B SaaS and want to up your game, this podcast is for you. It’s part strategy and part tactics so you walk away with actionable ideas to implement right away. Love the pace and rapport the host has built in to his interview style. Makes it easy and fun to follow along.

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