A B2B SaaS marketing podcast, featuring interviews with marketers and entrepreneurs about what they've learned and the keys to success.
Each episode is usually less than 30 minutes, making it ideal for working out and walking the dog.
How LinkedIn Can Get Bigger and Better: Charlie Whyman
"LinkedIn is way too slow, too reactive and not pro-active enough ."
That's a blunt assessment from Charlie Whyman, a LinkedIn trainer and "marketing momentum builder".
In this episode, Charlie and I explore some of the ways that LinkedIn evolved in 2020 and what she expects will happen in 2021. This includes:
- Analytics for personal accounts; probably not going to happen.
- More use of Stories as conferences and events come back to life.
- Improve content discovery tools through the use of tags.
- Better corporate pages
Charlie also offers insight into automation tools (they're evil) and how marketers are ruining LinkedIn by using these tools to drive leads and Website traffic.
Time to End Marketing, Sales, and Customer Success Silos
Rather than working in silos, B2B SaaS marketing, sales, and customer success teams should work in unison to attract, close, and service customers.
How to be a One-Person B2B SaaS Marketing Department
Marketing is hard.
It's even more challenging when you're the lone marketer.
You need to strategize, coordinate, tactically execute, and organize.
In other words, you have to be a multi-task player.
On the Marketing Spark podcast, Nancy Kwan talks about life as a solo marketer.
One of her biggest pieces of advice: "Don't become a yes person. Be comfortable saying no."
Nancy says that solo marketers need to be strategic and ask tough questions before committing to anything.
Why the Focus/Obsession with Personal Branding? Richard Cardona
Personal branding is red-hot.
Seemingly, everyone you turn, someone is offering personal branding advice and consulting.
Is the focus/obsession with personal branding due to the gig economy, the ubiquity of social marketing, or the reality that people will work for multiple employers so a personal brand is important, if not necessary?
On this episode of Marketing Spark, Rich Cardona and I dive into personal branding, why it matters, and how to build a personal brand.
We also discuss the importance of content marketing and why, like many people, his time on Clubhouse has gone way down.
A Better Way to Read Business Books: Laura Valvasori
Most business books are dull.
I read the first 25 pages before a book loses its appeal. The writing is dense, the topic doesn't warrant a book, or I quickly get the point.
Laura Valvasori has developed a new and interesting way for people to get more value from business books.
She recently launched the Business Book Collective, a virtual community that combines a Mastermind group and a book club.
Each month, you read a book and share your thoughts and take-aways with like-minded people.
It's a brilliant concept because you're held accountable to finish the book and you benefit from the collective wisdom of the community.
Laura literally stumbled upon the idea a few months ago. But unlike many ideas that come and go, she embraced it and launched in January.
The Marketer's Journey from Side Hustle to Startup: Jay Desai
Jay Desai has always wanted to be an entrepreneur.
At 11-years-old, he had a newsletter business. In middle school, he was reselling sticks of gum bought at Costco.
While working for Trend, a B2B startup last year, Jay came upon a problem: how to collect content from around the Web for future reference.
One thing led to another and Jay created Swpely, which he describes as Pinterest for B2B. It's a free service that makes it easy to collect digital content, social media, updates, videos, and photos.
In this episode of Marketing Spark, Jay talks about the transition from full-time employee to entrepreneur, and how he plans to grow Swpely into a full-featured content aggregation platform.
Efficient and actionable advice
We all have a lot on our plate, and keeping up with the latest marketing wisdom can feel like a full time job. Marketing Spark cuts through the fluff and delivers the actionable insights you need to know in today’s constantly changing business climate.
Relevant, Insightful, and Easy to Consume
Mark has a great, and unique perspective on marketing. His extensive journalism background serves him well as he navigates challenging topics with a variety of thought leaders. Great job, Mark!