Marketing Strategy Starts with the Customer with MJ Smith The Sirkin Research Podcast

MJ Smith is the Vice President of Marketing at CoLab Software, a startup focused on helping mechanical engineers collaborate and make decisions faster. Before CoLab, MJ led sales and marketing at Refine Labs, where she worked with more than 50 B2B software startups. She also spent 6 years working at Halma plc, a group of mid-sized manufacturing businesses focused on medical, environmental, and safety technology. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

Why product marketing is the first priority for an organization’s first marketing leaderFocusing on positioning and messaging before scaling through demand genThe importance of buyer research, especially when you aren’t in your own ICPThe 3 types of insights MJ looks for in doing customer researchThe importance of understanding the critical pain points specific to the buyer roleLeveraging quantitative research and product analytics for contentHow demystifying finance made MJ a better marketing leader and executiveWhy having a podcast as a marketing strategy might be overrated