151 episodes

Giving you the actionable knowledge you need to succeed in Marketing.

Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.

I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from different industries and specialisms, offering you an incredible insight into their specific field of expertise, with practical, applicable advice you can action now.

Then we can all take a deep breath and get on with some Happy Marketing.

Enjoy.

Marketing Study Lab - Actionable Marketing Knowledge Peter Sumpton

    • Marketing
    • 5.0 • 26 Ratings

Giving you the actionable knowledge you need to succeed in Marketing.

Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.

I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from different industries and specialisms, offering you an incredible insight into their specific field of expertise, with practical, applicable advice you can action now.

Then we can all take a deep breath and get on with some Happy Marketing.

Enjoy.

    Strategic Marketing Theories Explained – Balanced Scorecard (6 of 6)

    Strategic Marketing Theories Explained – Balanced Scorecard (6 of 6)

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Marketing Theories Explained Series Link: https://bit.ly/3mi35di 
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Intro
    This is part six of six.
    Over the past six weeks we’ve had a slightly different feel on the podcast, It’s just been me, myself and I, as I’ve chatted through six of the most important and influential theory’s within Strategic Marketing.
    This is the final episode!!! (happy / sad face)
    This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.
    Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)
    This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.
    This week we take a look at the Balanced Scorecard
    Watch the video series:
    https://bit.ly/35AEWrA 
    Podcast Summary
    How can the Balanced Scorecard Help YOU as a Strategic Marketer?
    1 - Gives a focus on what has to be done to improve performance
    2 - Creates integration across multiple departments with a collective goal
    3 - Translates strategy into performance measures and targets
    4 - Provides a comprehensive view of the company
    5 – Produces an openness and transparency of objectives and initiatives
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de 
    Creative Commons License

    • 30 min
    Strategic Marketing Theories Explained – Ansoff's Matrix (5 of 6)

    Strategic Marketing Theories Explained – Ansoff's Matrix (5 of 6)

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Marketing Theories Explained Series Link: https://bit.ly/3mi35di 
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Intro
    This is part five of six.
    Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing
    This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.
    Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)
    This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.
    This week we take a look at Ansoff’s Matrix
    Watch the video series:
    https://bit.ly/35AEWrA 
    Podcast Summary
    How can Ansoff’s Matrix Help YOU As A Strategic Marketer?
    1 - Provides a focus for a company and the strategic direction that is required to achieve buy-in
    2 - Simple to use, four components to consider leading to four top level strategic directions
    3 - Review a number of strategic directions using two factors and in turn analyse the risks associated with each
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de 
    Creative Commons License

    • 26 min
    Marketing and Bad Practices (Social Media) – Live Episode 8

    Marketing and Bad Practices (Social Media) – Live Episode 8

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest: John Espirian
    Topic: Marketing and Bad Practices (Social Media)
    Discussion Points
    • Automation
    • Communicating
    • Being generic
    • PODS!
    • And a bit of footi
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)
    Peter Sumpton
    And we're back live on a Friday. And my guest yet again, I've got another guest because no one wants to be alone on a Friday evening delay. And what better guest to have on a Friday than John Espirian. The legend that is.
    So, John, I'm not going to do your intro. I'm sick of introducing you to be phased in. I'm a podcast twice. I always talk about you on multiple podcasts. So I'm gonna let you do your own intro this time. But enough of me and this is my last time. Yeah, absolutely.
    John Espirian
    Yeah, I'm john, Experian. I'm a technical copywriter by trade, I also call myself a LinkedIn nerd, because I've been researching this platform for bloody forever. So I help people with their LinkedIn profiles, I write content for their websites, and try to be an all round most guy where I can. But I'm not gonna be a nice guy today, I think we're gonna have a bit of a moan we can today about social. Yeah, and why not? I think, as always just introduce what we're doing here today. So we're live on Facebook, LinkedIn, and YouTube. If you have any comments, just please post them below as we as we go along. But the reason I do these lives on a Friday is to have a bit of a general chat with somebody about marketing, and, and then whatever that might be. So today, it's social media, bad practice, but let's just call it a social media moan about things that we do what other people do, should I say No boss, obviously, because we're squeaky clean, that other people do that just either bad practice, don't work shouldn't be done. You wouldn't do that in real life. So why don't you do it on a social platform? Those types of things. But before we start, john, I've got a little quiz for you. It's just it's one one quick question. And I want you to tell me, who said this, okay. Don't ever try to sell me on anything. Give me all the information. And I'll make my own decisions.
    I believe that was Mr. Kardashian, wasn't it?
    Wait, I mean, your success rate must be so low. So I just think that sales approach just isn't for me. And I can't imagine that it works for anyone to be honest. I mean, you'd feel that there's that much around that it works for some people, but I don't know. I'd be amazed if to find somebody, I'm yet to find somebody in the listening, please speak up and say, do all the time. And it really works. Because we automate it to 60,000 people. And we get to people say, Yeah, well, this is the thing that we see back in the day, if it was, alright, you're going to be using an automation tool to spam loads of people through email, then you can even I didn't agree with that. Either, you can kind of at least see that the finances make sense, because it's not costing you any more to send a message to 500,000 people than it is to 5000 people, or many fewer so so then I can kind of see why automation will work. But on social media,
    unless you're going to do it through the automated route, then I don't see any any reason why you would try that because it would tak

    • 43 min
    Strategic Marketing Theories Explained - STP and Personas (4 of 6)

    Strategic Marketing Theories Explained - STP and Personas (4 of 6)

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Marketing Theories Explained Series Link: https://bit.ly/3mi35di 
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Intro
    This is part four of six.
    Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing
    This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.
    Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)
    This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.
    This week we take a look at Segmentation, Targeting and Positioning (STP) and Personas
    Watch the video series:
    https://bit.ly/35AEWrA 
    Podcast Summary
    How can STP and Personas Help YOU As A Strategic Marketer?
    1 - Starts to build a picture as to who your target market is. Not just who they are, but what resonates with them and how best to communicate with them
    2 – It can help you develop a competitive position with the intention of targeting a specified group more efficiently
    3 – Helps the whole business gain clarity on the most profitable areas of the business and your market
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de 
    Creative Commons License

    • 35 min
    Marketing and Social Media Events – Live Episode 7

    Marketing and Social Media Events – Live Episode 7

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest: Lenka Koppova
    Topic: Marketing and Social Media Events
    Discussion Points
    • What does it take in 2020 to coordinate an event?
    • What is different from previous years?
    • What is the best thing about organisation them?
    • And what's the hardest thing about online events?
    • What are your social media tips for 2021?
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)
    Peter Sumpton
    And we're live. We're back live and I've got a guest this week or two weeks it just me. So it's great that I have got a guest again this week and what a privilege to have lenker cup of are with me today on marketing study lab live, first of all, Lenka thank you so much Samuel, do this. And joining me, of course, happy to be here. Thank you for having me. Excellent. So as the ticker at the bottom says, we're going to be talking about marketing, and social media, but social media events as well. And we'll come on to that in a little bit after you have just explained to the audience a little bit more about yourself about the wonderful world of Lincoln.
    Lenka Koppova
    Okay, so Hello, everyone. I'm Lanka, and I'm a social media consultant. And aside from running my own business, doing social media strategies, and content and trainings, I'm also the founder of Cambridge social media, which is an organisation it's a community for small business owners and freelancers where we all help each other. And we support our community with anything social media marketing related. And from there, we started with monthly meetups, which obviously, this year, is not as easy to run in person meetups. So we've turned our monthly meetups into weekly Facebook, live training sessions and zoom workshops. And I'm also the organiser of embrittled. Media Day, which again, this year going virtual. So it's a conference in November, and I'm super happy that Peter is running a session for us as well.
    Peter Sumpton
    Yes, so am I thank you so much for the opportunity to do that, really looking forward to that as well. And you'll see that over social in the coming weeks, but really super excited for that and to be part of it and to get to know a bit of your community as well, which will be really, really cool. Okay, so like I said, At the start, all we're going to do today is have a bit of a chat around social media events. So first and foremost, if people got any questions, post them in the comments, and we'll get around to them, or just say hello, or a shout out or whatever you want to do. That's fine with me. But so first Lanka, 2020 has been a bit different over the years, from from, you know, for the past 2030 years, it's been slightly different to what we used to. How have you had to Well, first of all, how did you make the decision to go ahead with your events? And secondly, what changed? You know, first, let's do one question at a time. How did you make that decision to do this?
    Lenka Koppova
    It was very interesting this year, because I run to in person events in the past two years. And it's kind of started as my side project with it just blows my idea after running a couple of meetups to be like, How hard could it be to run all day conference for about 200 people? How did you imagine? years in a row people loved it. B

    • 44 min
    Strategic Marketing Theories Explained – TOWS Analysis (3 of 6)

    Strategic Marketing Theories Explained – TOWS Analysis (3 of 6)

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Marketing Theories Explained Series Link: https://bit.ly/3mi35di
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Intro
    This is part three of six.
    Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing
    This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.
    Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)
    This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.
    This week we take a look at TOWS ANALYSIS
    Watch the video series:
    https://bit.ly/35AEWrA 
    Podcast Summary
    How can the TOWS Analysis Help YOU As A Strategic Marketer?
    1 - Bridges the gap between a situation analysis or research (where are we now)?
    2 - Develop forward thinking strategic directions (where do we want to go)?
    3 - It is based on research and sound knowledge which can be explained to important stakeholders within the organisation to gain buy-in
    4 - You can use this along with a SWOT to very quickly create strategic focal points
    5 - Following this step by step process creates a link between the present and the future.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de 
    Creative Commons License

    • 31 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Ruthie Bowles ,

Fantastic and informative content

Peter does a great job finding guests who have a high level of expertise and great marketing advice to share. The tone is so relaxed and approachable. I always enjoy listening!

Josa laka ,

Most Informative Podcast

This show is always interesting and very informative - very weldone!

Gillian Whitney ,

Engaging & Insightful

Peter draws the listener right in with his cheery disposition and upbeat manner. Such a fun way to learn about a whole range of marketing topics -that anyone can use. Listening to this podcast is like having a cup of coffee with some clever marketing friends.

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