8 episodes

Podcast advertising can provide your brand or company with a great return on your investment. Marketing Success with Podcast Advertising interviews marketers, agency owners, podcast industry experts, and business owners that have had success with advertising in the podcast space. Discover techniques for implementing your campaign, setting budgets and expectations. Hear about strategies and ideas to harness the power in this medium.

Marketing Success with Podcast Advertising Heather Osgood

    • Business

Podcast advertising can provide your brand or company with a great return on your investment. Marketing Success with Podcast Advertising interviews marketers, agency owners, podcast industry experts, and business owners that have had success with advertising in the podcast space. Discover techniques for implementing your campaign, setting budgets and expectations. Hear about strategies and ideas to harness the power in this medium.

    Host-Read Dynamic Insertion Ads Versus Embedded Ads

    Host-Read Dynamic Insertion Ads Versus Embedded Ads

    In this episode, Host Heather Osgood breaks down the difference between host-read dynamic insertions ads and embedded ads. She discusses how the industry is evolving and why dynamic insertion is on the rise.

    • 16 min
    Is Podcast Advertising Influencer Marketing?

    Is Podcast Advertising Influencer Marketing?

    Advertisers are looking to diversify their ad spend in today's competitive market. Julie Zischke, Head of Offline Acquisition at Grove Collaborative, shares how she focuses on bridging the gap between traditional influencer marketing and podcast advertising. While podcast ads may not be typical influencer ads, Grove Collaborative has been able to spill the success over into podcasts and continue their growth. She believes there are so many shared learnings to be had between the two influencer marketing strategies. Julie also lets us in on her campaign strategies and how she overcomes creative testing challenges.

    • 22 min
    The Art of Successful Podcast Advertising

    The Art of Successful Podcast Advertising

    Learning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dave Newmark, CEO, and CO-Founder of Podsearch, as he shares his superior knowledge on podcast sponsorship. 

    • 40 min
    Small Business and Podcast Advertising - Should you be doing it?

    Small Business and Podcast Advertising - Should you be doing it?

    Small business owners who want to advertise with podcasts, need to be creative with their budget. Yev Pusin, Director of Marketing for Backblaze, is the driving force behind the companies' exciting podcast advertising journey. He provides insight on the best tactics to use when trying to deliver the necessary results for growth. 

    • 39 min
    How to Advertise on a Podcast with a Small Budget

    How to Advertise on a Podcast with a Small Budget

    A challenging topic for small businesses is deciding on the best platforms to use to advertise their brand. We are joined today by Sira Ruedeeniyomvuth, Partnership and Influencer Marketing Manager for Blinkist. In this episode, he explains how they came about podcast advertising and what processes they used to stretch their limited budget to yield amazing results.

    • 37 min
    Need Advice? An In-Depth Look at Podcast Advertising

    Need Advice? An In-Depth Look at Podcast Advertising

    It’s not often you come across a veteran in the podcast advertising industry. It’s interesting that Smile, a software company, has yielded the benefits of this amazing medium for over a decade. Join us as Greg Scown, Founder of Smile reveals his tactics and best practices for a successful sponsorship. 

    • 39 min

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