When marketing doesn't work, it suuuucks. If you're a business owner, an executive, marketing director, running a non-profit, intern or just someone who wants to learn how marketing REALLY works, this podcast is for you.
Tune in as rainmaker chief marketing officer Casey Stanton (he/him) shares his unique formula for successful, profitable marketing, so you can feel empowered to choose the right tools and tactics for your business.
You'll learn how to look at marketing in a way that generates revenue, as well as which tactics and tools are working for business owners, just like you, right now.
Fractional Chief Operations Officer Strategy for Business Growth
Fractional Chief Operations Officer Gene Naftulyev joined me for an hour-long discussion about the role of the second-in-command in any business, the COO. Gene's tenure as a COO has shaped the way he sees business. Knowing that processes produce predictable results, Gene champions the Goldilocks approach to defining SOPs and processes inside organizations. Pulling from his experience with blue chip companies like PepsiCo and Proctor & Gamble, Gene's system-specific focus is now being applied to small businesses - those making less than $10M a year.
If you're a business owner and want to have more simplicity in your work, spending more time creating value instead of spinning wheels, you need to listen to Gene's thoughts and get some strategic operations support!
Streamlining and Simplifying your Marketing Every Quarter Systematically for Maximum Impact
In order to make your success inevitable... in order to make success unavoidable, you need three things: 1.) A vision 2.) A plan 3.) The discipline to achieve that vision every week.
In this episode, I talk through what that process has looked like for our clients and for myself, including tricks to keep your vision top-of-mind. I also share how you can get your team focused on deliverables and not on tasks, pushing them from being "employee minded" to "entrepreneurial."
Improve your Conversion Rates and Scale Faster
Once you have a marketing and/or sales campaign that works for your business, you've gotta scale it. But before you scale, you need to Get BUSI!
In this episode, I share a tool that has created a ton of financial success for our clients (adding MILLIONS in revenue) without spending a dollar more on traffic.
That tool is called the Get BUSI™, which stands for Bottoms Up Sales Improvement. Learn how this tool works and how to apply it to your business for more money in less time.
Finding the RIGHT Marketing Campaigns for Your Business and Lifestyle
It's incredibly EASY to stay busy as a marketer, or marketing department. From branding, to design, to webinars, Facebook ads, LinkedIn, Instagram, emails, sales automation... the list is literally endless. To be successful, you can do neither too many or too few marketing campaigns. And the campaigns you choose must be the right ones for you. That means they have the be the campaigns right for your assets, your growth goals, your customers. In this episode, we talk about how you can find the marketing campaigns with the best chance of success for you.
Marketing is Selling ... And Selling Starts with You
Marketing is salesmanship multiplied. That means you can't market your product or service until you've successfully sold it.
Stop asking friends or employees what they think and start asking people who can stroke a check and buy it!
In this episode, I share steps to strengthen your marketing foundation so you can sell more with better marketing.
Positioning your product or service for more sales, even in a highly crowded market
If someone is in your market and making more profit than you, you don't need a new product... you need better POSITIONING. Listen and learn how to identify your ideal customer, define clearly the uniqueness of what you offer, and develop an offer that your prospects want!
Customer ReviewsSee All
Hi cankle it’s me lottie
Hits home and sparks action
Casey's an awesome story teller and his experience is super relateable. He shares great info based on a TON of experience (that's wisdom) in a way that's uplfiting and motivating to keep up the good fight.. and even get some joy and laughs out of all the efforts that go into marketing a product or service.
Clear, Concise, Relevant, and Applicable!
This podcast communicates a clear path for your business to achieve long-term marketing success. Casey helped me learn how to define “marketing”. He taught me how to see things through a different lens and thereby change my overall approach to the way I run my business and make marketing decisions.
I credit this podcast with helping me close three times as many sales; all though the help of Casey’s functional marketing framework.
The real life stories and experience is palpable here. I feel like I’ve known Casey for years but at the same time, I learn something new with every episode. I’m sure that if you get even 1/3 of the value from it that I have, it’s a win for you and your business.
Do yourself a favor and subscribe now!