25 episodes

The Host and Founder of Content Talks Toronto, Michael Smith, takes his live events online by chatting with marketing professionals about their careers and insights they have in the field.

Marketing Talks | A Content Talks' Podcast Content Talks

    • Business

The Host and Founder of Content Talks Toronto, Michael Smith, takes his live events online by chatting with marketing professionals about their careers and insights they have in the field.

    Ep. 25 - Making reusable packing mainstream w/ Loop's Marc Violo

    Ep. 25 - Making reusable packing mainstream w/ Loop's Marc Violo

    Although reusable packing use to be the norm (think the milkman), now it seems to be relegated to coffee cups and niche stores. Loop on the other hand is bringing the concept back and some of the world's biggest brands are on board.

    To talk about the trends and how they are finding success, Loop's Head of Marketing Marc Violo, joins The Marketing Talks podcast. 

    Follow Loop and Marc:

    https://loopstore.com/

    https://www.linkedin.com/company/chooseloop/

    https://www.linkedin.com/in/marcviolo/



    Follow Michael:

    https://www.linkedin.com/in/michaelsmithaus/

    @michaelsmithaus

    michael@contenttalks.ca




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    Send in a voice message: https://anchor.fm/marketing-talks/message

    • 42 min
    Ep. 24 - What is Account-Based Marketing? w/ ABM Toronto's Heidi Vandermeer

    Ep. 24 - What is Account-Based Marketing? w/ ABM Toronto's Heidi Vandermeer

    Do you know what Account-Based Marketing actually is? To answer that question, Marketing Talks' host Michael Smith chats with the managing director of Account-Based Marketing Toronto - Heidi Vandermeer. 



    Not only does Heidi host a regular meet-up of ABM marketers, but she also has extensive experience in ABM herself and lets us know what sets ABM apart from other forms of marketing. The podcast also covers what you should focus on in your career if you want to become an Account-Based Marketer yourself. 



    Follow Heidi: https://www.linkedin.com/in/heidivandermeer/ 

    ABM Toronto: https://www.meetup.com/Account-Based-Marketing-Toronto/  



    Follow Content Talks:

    https://www.contenttalks.ca/ 

    https://www.linkedin.com/company/content-talks/ 

    https://www.instagram.com/content_talks/ 

    https://www.facebook.com/groups/144519476193507/ 

    https://twitter.com/content_talks 

    https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

    Follow Michael:

    https://www.linkedin.com/in/michaelsmithaus/

    @michaelsmithaus

    michael@contenttalks.ca




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    Send in a voice message: https://anchor.fm/marketing-talks/message

    • 28 min
    Ep. 23 - Facebook vs. Australia w/ Fotomedia's Nicci Modolo & Dilara Ulkutas

    Ep. 23 - Facebook vs. Australia w/ Fotomedia's Nicci Modolo & Dilara Ulkutas

    Last month Facebook decided to ban all news in Australia...well at least for a few days. The decision came after months of The Australian Government battling the big tech giants.

    In this episode of the Marketing Talks podcast, host Michael Smith chats with Fotomedia's Nicci Modolo and Dilara Ulkutas to give insight into why this happened, what's the reaction has been from the public, marketers and clients and whether they see the fight continuing.



    To follow Fotomedia:

    https://www.fotomedia.com.au/

    https://www.instagram.com/fotomedia/

    https://www.facebook.com/FotomediaAu/

    https://www.linkedin.com/company/fotomedia/



    To follow Dilara and Nicci:

    https://www.linkedin.com/in/nicci-modolo/

    https://www.linkedin.com/in/dilara-ulkutas/



    Follow Content Talks:

    https://www.contenttalks.ca/ 

    https://www.linkedin.com/company/content-talks/ 

    https://www.instagram.com/content_talks/ 

    https://www.facebook.com/groups/144519476193507/ 

    https://twitter.com/content_talks 

    https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 



    Follow Michael:

    https://www.linkedin.com/in/michaelsmithaus/

    @michaelsmithaus

    michael@contenttalks.ca


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    Send in a voice message: https://anchor.fm/marketing-talks/message

    • 33 min
    Ep. 22 - What is Clubhouse? w/ Social Media Manager Joallore Alon

    Ep. 22 - What is Clubhouse? w/ Social Media Manager Joallore Alon

    Clubhouse is the newest social media taking the world (well at least iPhone users) by storm. But what is it and do marketers need to care? In this episode, host Michael Smith turns to Social Media Manager Joallore Alon to talk about his experience with the app, what he see's in the app's future and whether or not there is value for marketers. 



    Follow Jo:

    https://www.linkedin.com/in/joallore/  

    https://twitter.com/clickflickca 

    https://www.instagram.com/clickflickca/ 



    Follow Content Talks:

    https://www.contenttalks.ca/ 

    https://www.linkedin.com/company/content-talks/ 

    https://www.instagram.com/content_talks/ 

    https://www.facebook.com/groups/144519476193507/ 

    https://twitter.com/content_talks 

    https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 





    Follow Michael:

    https://www.linkedin.com/in/michaelsmithaus/

    @michaelsmithaus

    michael@contenttalks.ca




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    Send in a voice message: https://anchor.fm/marketing-talks/message

    • 44 min
    Ep. 21 - How to launch a sports team w/ Toronto Wolfpack's Jeff Aylen

    Ep. 21 - How to launch a sports team w/ Toronto Wolfpack's Jeff Aylen

    How do you launch a new sports team in a city that already has 7 teams and with a sport (in this case Rugby League) that isn't known in the city?

    This is the challenge Jeff Aylen and the Toronto Wolfpack had and in this episode of Marketing Talks, he chats with host Michael Smith about how they met that challenge.

    To follow Jeff:

    https://www.linkedin.com/in/jeffreyaylen/



    To support his marathon:

    RUN12 website: www.run12.ca

    RUN12 instagram: @letsrun12



    Toronto Wolfpack: 

    https://www.torontowolfpack.com/






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    Send in a voice message: https://anchor.fm/marketing-talks/message

    • 51 min
    Ep. 20 - Is your website passing the accessibility laws? w/ Fable's Jaxson Khan

    Ep. 20 - Is your website passing the accessibility laws? w/ Fable's Jaxson Khan

    In this episode of Marketing Talks, host Michael Smith chats with the Senior Growth Manager at Fable, Jaxson Khan, about web accessibility.

    Fable takes accessibility testing a step beyond  online testing tools that help tick a regulatory box. Their testers are a diverse community of accessibility professionals, each living with a disability.

    In the episode, we cover some of the bigger issues Jaxson is seeing, quick fixes content marketers can make on a website, the laws that are in place you might not be aware of, the reasons why we should be making our platforms more accessible and some of the key talking points that will help convince stakeholders to invest in this area.

    Helpful links

    Free accessible usability test (for a person with disabilities to complete for your website):

    https://makeitfable.com/accessible-usability-scale/

    Accessibility for marketing in general:

    https://www.forbes.com/sites/forbestechcouncil/2020/12/07/how-to-put-accessibility-at-the-forefront-of-marketing/?sh=7953dbc37831

    Creating accessible links guide:

    https://www.sitepoint.com/15-rules-making-accessible-links/

    Jaxson's podcast:

    https://www.askai.org/podcast


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    Send in a voice message: https://anchor.fm/marketing-talks/message

    • 39 min

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