21 episodes

The Host and Founder of Content Talks Toronto, Michael Smith, takes his live events online by chatting with marketing professionals about their careers and insights they have in the field.

Marketing Talks | A Content Talks' Podcas‪t‬ Content Talks

    • Marketing

The Host and Founder of Content Talks Toronto, Michael Smith, takes his live events online by chatting with marketing professionals about their careers and insights they have in the field.

    Ep. 21 - How to launch a sports team w/ Toronto Wolfpack's Jeff Aylen

    Ep. 21 - How to launch a sports team w/ Toronto Wolfpack's Jeff Aylen

    How do you launch a new sports team in a city that already has 7 teams and with a sport (in this case Rugby League) that isn't known in the city?

    This is the challenge Jeff Aylen and the Toronto Wolfpack had and in this episode of Marketing Talks, he chats with host Michael Smith about how they met that challenge.

    To follow Jeff:

    https://www.linkedin.com/in/jeffreyaylen/



    To support his marathon:

    RUN12 website: www.run12.ca

    RUN12 instagram: @letsrun12



    Toronto Wolfpack: 

    https://www.torontowolfpack.com/






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    • 51 min
    Ep. 20 - Is your website passing the accessibility laws? w/ Fable's Jaxson Khan

    Ep. 20 - Is your website passing the accessibility laws? w/ Fable's Jaxson Khan

    In this episode of Marketing Talks, host Michael Smith chats with the Senior Growth Manager at Fable, Jaxson Khan, about web accessibility.

    Fable takes accessibility testing a step beyond  online testing tools that help tick a regulatory box. Their testers are a diverse community of accessibility professionals, each living with a disability.

    In the episode, we cover some of the bigger issues Jaxson is seeing, quick fixes content marketers can make on a website, the laws that are in place you might not be aware of, the reasons why we should be making our platforms more accessible and some of the key talking points that will help convince stakeholders to invest in this area.

    Helpful links

    Free accessible usability test (for a person with disabilities to complete for your website):

    https://makeitfable.com/accessible-usability-scale/

    Accessibility for marketing in general:

    https://www.forbes.com/sites/forbestechcouncil/2020/12/07/how-to-put-accessibility-at-the-forefront-of-marketing/?sh=7953dbc37831

    Creating accessible links guide:

    https://www.sitepoint.com/15-rules-making-accessible-links/

    Jaxson's podcast:

    https://www.askai.org/podcast


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    • 39 min
    Ep. 19 - The Marketies 2020 Part 2

    Ep. 19 - The Marketies 2020 Part 2

    We continue looking at the best and the worst of 2020 in marketing with The Marketies! 

    For this special episode I gave my esteemed panel the task of shortlisting winners (and in some case losers) and coming up with eventual winners. We gave our answers as we recorded without talking to each other beforehand.

    Joining me on the panel:

    Chanèle McFarlane

    Chanele is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company.

    Michael Bates

    Michael is a digital marketing and content expert. His past work includes MTV Canada, Campbells Canada, and most recently Steam Whistle Brewing.

    Michael Smith

    The host and founder of Content Talks Toronto as well as the host of the Marketing Talks podcast. I am also the Digital Marketer for the law firm Smart & Biggar.


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    • 45 min
    Ep. 18 - The Marketies 2020 Part 1

    Ep. 18 - The Marketies 2020 Part 1

    This inaugural episode celebrates the biggest, best...and worst in the year as it relates to marketing.

    For this special episode I gave my esteemed panel the task of shortlisting winners (and in some case losers) and coming up with eventual winners. We gave our answers as we recorded without talking to each other beforehand.

    Joining me on the panel:

    Chanèle McFarlane

    Chanele is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company.

    Michael Bates

    Michael is a digital marketing and content expert. His past work includes MTV Canada, Campbells Canada, and most recently Steam Whistle Brewing.

    Michael Smith

    The host and founder of Content Talks Toronto as well as the host of the Marketing Talks podcast. I am also the Digital Marketer for the law firm Smart & Biggar.


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    • 45 min
    Ep. 17 - Testing LinkedIn's algorithm w/ Live Buz Media's Karina Bulate

    Ep. 17 - Testing LinkedIn's algorithm w/ Live Buz Media's Karina Bulate

    On LinkedIn, Live Buz Media's Karina Bulate has slowly built an audience of over 2,600 followers while also helping her clients use the platform to engage with their audiences. She joins the podcast to chat about some recent tests she has conducted on LinkedIn's algorithm as well as other successes she has had on the platform.

    Links:

    https://livebuzmedia.com

    https://www.linkedin.com/in/karinabulate/ 

    https://www.linkedin.com/pulse/17-marketing-tools-businesses-karina-bulate/



    Follow Content Talks:

    https://www.contenttalks.ca/ 

    https://www.linkedin.com/company/content-talks/ 

    https://www.instagram.com/content_talks/ 

    https://www.facebook.com/groups/144519476193507/ 

    https://twitter.com/content_talks 

    https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 



    Follow Michael:

    https://www.linkedin.com/in/michaelsmithaus/

    @michaelsmithaus

    michael@contenttalks.ca


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    • 29 min
    Ep. 16 - What is a Growth Marketer? w/ Opencare's Simon Mills

    Ep. 16 - What is a Growth Marketer? w/ Opencare's Simon Mills

    When it comes to roles and areas within Marketing, it can be hard to keep up. In this episode, host Michael Smith explores what is Growth Marketing with Opencare's Growth Manager Simon Mills. Simon talks about what attracted him to the role, exactly what it entails and also the lessons he's learned along the way. He also gives his advice to anyone who might be looking to make a career switch into growth. 

    To follow Simon:

    https://www.linkedin.com/in/simonmills3/

    https://twitter.com/mills_simon

    Opencare:

    https://www.opencare.com/ 



    Follow Content Talks:

    https://www.contenttalks.ca/  

    https://www.linkedin.com/company/content-talks/  

    https://www.instagram.com/content_talks/  

    https://www.facebook.com/groups/144519476193507/  

    https://twitter.com/content_talks  

    https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

    Follow Michael:

    https://www.linkedin.com/in/michaelsmithaus/

    @michaelsmithaus

    michael@contenttalks.ca


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    • 31 min

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