1 hr 6 min
Marketing Talks - EP03 - Finding Your Niche & Being Innovative with Wicker Works & Weaving Around Australia Marketing Talks
-
- Marketing
My dad once said, "as one door closes, another one opens".
Great guy. Terrible cabinet maker.
But seriously...
My dad, Richard Beazley has been in business for the past 36 years — not making cabinets, but restoring all things cane and wicker.
It’s quite a niche, and a rare one at that - being one of the only experts in Australia!
He’s tackled everything from standard rattan Brewer chairs, to hot-air balloon baskets, old Victorian doll’s prams, old school plane seats, and even a car!
Yes, that’s right - a car!
But, how does one stumble into a niche like this?
How does such a niche turn into a business that has survived almost four decades?
And how much of his success has been the result of marketing?
Well, I interviewed my old man to find out.
Watch it on YouTube here: https://go.gregbeazley.com/wickerworks
(www.wickerworks.com.au)
This episode will be particularly interesting for anyone who is interested in finding their niche, how to become an expert, and how to innovate.
Jump to the question:
1:24 | How did you find your niche in cane and wicker restoration?
4:35 | How niche is your niche? How many people in Australia do what you do?
7:38 | Is wicker restoration a dying niche?
8:27 | What are some of the most interesting projects you’ve worked on since being in business?
15:12 | What have been some of the most challenging parts of running your business?
26:36 | Did you ever have times when you weren’t sure where your next customer would come from?
28:25 | How has marketing played a role in the success of WickerWorks?
32:19 | Do you create any video content for YouTube?
40:17 | How have you managed customer information over the years? Do you maintain any sort of database?
45:22 | How has your business evolved over the past 36 years? e.g. Online sales / Kits, and Weaving Around Australia.
56:53 | What advice would you give to someone who’s interested in turning a craft into a business? What should they be aware of?
1:01:49 | Last question: What is the future of cane and wicker furniture? Will it be around forever?
---
BONUS offer for Podcast listeners:
Get FREE LIFETIME access to a website and funnel builder with email automation, e-commerce, and so much more.
Autogenerate subtitles for your videos with:
https://link.gregbeazley.com/happy-scribe
---
For more marketing insights go to:
https://www.gregbeazley.com
Chat with me now:
https://m.me/gbeaz
—
Music: www.bensound.com
—
Follow @beazleyagency on Instagram for more marketing and productivity tips
My dad once said, "as one door closes, another one opens".
Great guy. Terrible cabinet maker.
But seriously...
My dad, Richard Beazley has been in business for the past 36 years — not making cabinets, but restoring all things cane and wicker.
It’s quite a niche, and a rare one at that - being one of the only experts in Australia!
He’s tackled everything from standard rattan Brewer chairs, to hot-air balloon baskets, old Victorian doll’s prams, old school plane seats, and even a car!
Yes, that’s right - a car!
But, how does one stumble into a niche like this?
How does such a niche turn into a business that has survived almost four decades?
And how much of his success has been the result of marketing?
Well, I interviewed my old man to find out.
Watch it on YouTube here: https://go.gregbeazley.com/wickerworks
(www.wickerworks.com.au)
This episode will be particularly interesting for anyone who is interested in finding their niche, how to become an expert, and how to innovate.
Jump to the question:
1:24 | How did you find your niche in cane and wicker restoration?
4:35 | How niche is your niche? How many people in Australia do what you do?
7:38 | Is wicker restoration a dying niche?
8:27 | What are some of the most interesting projects you’ve worked on since being in business?
15:12 | What have been some of the most challenging parts of running your business?
26:36 | Did you ever have times when you weren’t sure where your next customer would come from?
28:25 | How has marketing played a role in the success of WickerWorks?
32:19 | Do you create any video content for YouTube?
40:17 | How have you managed customer information over the years? Do you maintain any sort of database?
45:22 | How has your business evolved over the past 36 years? e.g. Online sales / Kits, and Weaving Around Australia.
56:53 | What advice would you give to someone who’s interested in turning a craft into a business? What should they be aware of?
1:01:49 | Last question: What is the future of cane and wicker furniture? Will it be around forever?
---
BONUS offer for Podcast listeners:
Get FREE LIFETIME access to a website and funnel builder with email automation, e-commerce, and so much more.
Autogenerate subtitles for your videos with:
https://link.gregbeazley.com/happy-scribe
---
For more marketing insights go to:
https://www.gregbeazley.com
Chat with me now:
https://m.me/gbeaz
—
Music: www.bensound.com
—
Follow @beazleyagency on Instagram for more marketing and productivity tips
1 hr 6 min