17 min
Marketing & Tech Book Club: This is Marketing by Seth Godin Marketing and Tech Book Club
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- Society & Culture
Seth Godin, entrepreneur, author and teacher joins our host Carlos Doughty to chat about his book 'This is Marketing: You Can't Be Seen Until You Learn to See'.
In this episode, Seth Godin talks about his book, his role as a teacher within the marketing space and the debate between logos and brands. If you want a book that details a hands-on marketing strategy, that provides tactics for how to get more Facebook followers- then this is not the book for you. Instead, Seth provides marketers with a long list of thoughts on the marketing world.
Seth Godin, entrepreneur, author and teacher joins our host Carlos Doughty to chat about his book 'This is Marketing: You Can't Be Seen Until You Learn to See'.
In this episode, Seth Godin talks about his book, his role as a teacher within the marketing space and the debate between logos and brands. If you want a book that details a hands-on marketing strategy, that provides tactics for how to get more Facebook followers- then this is not the book for you. Instead, Seth provides marketers with a long list of thoughts on the marketing world.
17 min