100 episodes

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

Marketing Technology Podcast by Marketing Guys Marketing Guys

    • Business
    • 4.6 • 7 Ratings

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

    How to: digital marketing tips for local businesses - Laura Nelson, VP of Marketingat Signpost

    How to: digital marketing tips for local businesses - Laura Nelson, VP of Marketingat Signpost

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

    In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility.

    Topics we discuss:

    Tips on which tools and channels to use as a small business
    How to compete with the big brands
    Which marketing mistakes to avoid as a small biz

    LinkedIn Laura Nelson: https://www.linkedin.com/in/lauraliznelson/. 

    Website Signpost:: https://www.signpost.com/ 

     

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 18 min
    How sales enablement can help to achieve revenue marketing goals - Kyle Lacy, SVP of marketing at Seismic

    How sales enablement can help to achieve revenue marketing goals - Kyle Lacy, SVP of marketing at Seismic

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

    In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author.

    Topics we discuss:

    Why is revenue marketing important?
    What is Sales Enablement and how can software support here?
    What can B2B learn from B2C marketing?
    Tips on a great martech stack

    LinkedIn Kyle Lacy: https://www.linkedin.com/in/kylelacy/ 

    Website Seismic:: https://seismic.com/ 

     

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 22 min
    Practical use of AI in digital marketing - Erica Salm Rench, COO of Rasa.io

    Practical use of AI in digital marketing - Erica Salm Rench, COO of Rasa.io

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

    When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen to this episode!

    In this episode, Elias has a chat with Erica Salm Rench, the COO of Rasa.io. Rasa is a very sophisticated email marketing tool.

    Topics we discuss:

    SEO and AI
    How to use AI to personalize email marketing
    AI, done in an approachable way

    LinkedIn Erica Salm Rench: https://www.linkedin.com/in/esalm/ 

    Website Rasa: https://rasa.io/ 

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 18 min
    How to incorporate 2-way messaging in your marketing mix & stack - Aaron Weiche, CEO of Leadferno

    How to incorporate 2-way messaging in your marketing mix & stack - Aaron Weiche, CEO of Leadferno

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

    In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a  2-way business messaging platform.

    The topics we discuss include:

    Possibilities of text messaging in your marketing mix (SMS, social messaging)
    Best practices for the use of business messaging
    Differences in B2B and B2C use
    Costs and benefits associated with the use of business messaging
    How to measure results and attribution
    LinkedIn profile Aaron Weiche

    Leadferno Website

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 18 min
    How to get a 10% increase in net sales by implementing a referral program - Raul Galera, Chief Advocate at Referral Candy

    How to get a 10% increase in net sales by implementing a referral program - Raul Galera, Chief Advocate at Referral Candy

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

    In this episode, Elias has a chat with Raúl Galera, Chief Advocate at Referral Candy. We discuss implementing successful referral programs.

    Topics we discuss:

    Which referral programs work and which not
    How to promote referral programs
    How to measure results
    Best practices

    LinkedIn Raúl: https://www.linkedin.com/in/raulgalera/ 

    Website Referral Candy: https://www.referralcandy.com/ 

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 19 min
    A new club for marketers: Club MarTech - Elias, Marten and Mark from Marketing Guys

    A new club for marketers: Club MarTech - Elias, Marten and Mark from Marketing Guys

    This is a special and cool episode. We launched Club Martech this month. As a marketer, you can join the club for free at: http://clubmartech.com/ 

    Topics we discuss:

    What is Club Martech?
    Why should you join?
    What's in it for you?
    How to join (for free)

    LinkedIn Elias: https://www.linkedin.com/in/eliascrum 

    LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/ 

    LinkedIn Marten: https://www.linkedin.com/in/hoekstramarten/ 

    Website: http://clubmartech.com/ 

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 4 min

Customer Reviews

4.6 out of 5
7 Ratings

7 Ratings

ThePhotoDon ,

Always learning about the next best thing from the Marketing Guys!

Love it

yogastud ,

Elias and Mar-Tech

Elias has on some great guests and does a solid job guiding the conversations getting to what is interesting about what they have to say.

radioestes ,

Great interviews

Powerful conversations - lots of takeaways!
⭐️⭐️⭐️⭐️⭐️

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