66 episodes

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

Marketing Technology Podcast by Marketing Guys Marketing Guys

    • Marketing
    • 5.0, 1 Rating

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

    How to grow your business during fast changing times (episode 2)

    How to grow your business during fast changing times (episode 2)

    In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! We do so in 4 steps:
     

    Formulate your national and international growth strategy based on the Ansoff model:
    Market penetration
    Market development
    Product development
    Diversification

    Define promising markets and industries like Finance, Healthcare, Pharma, NGO's, Software Services, SaaS, and Security. 
    Create a wishlist with potential clients, containing: growable existing clients, ideal profile clients and dream clients (more on this as mentioned by Mike Weinberg).
    Plan a daily prospecting sales block: 2 hours a day (ideally in the morning) in which you reach out to prospects by phone, e-mail and social media. Also create prospecting funnels with you marketing team and make sure to implement account-based-marketing.

    Some of the tools we discussed are: Lusha.co, Google Trends, Google Analytics, SEMrush, Lead Forensics, LinkedIn Sales Navigator, Marketing Automation.
     
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 43 min
    Marketing & Sales during fast-changing times (episode 1)

    Marketing & Sales during fast-changing times (episode 1)

    In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We do however always look at the opportunity side of the medal! We've therefor created a series of interviews in which Mark and Elias share their knowledge and visions on how to benefit from these fast-changing times.
    During this episode we talk about the following topics:
    Identify your most promising markets
    How to set up your prospect list
    Lead generation by marketing (inbound) vs sales prospecting activities
    a list of martech solutions that you should have in place:
    Marketing automation and email marketing
    Personalization
    Webinars
    Collaboration tools
    Automatic calendar scheduling for Sales

    During the interview, Elias mentions a blog post in which the automatic scheduling of sales meeting is explained, this you can find here: https://marketingguys.com/blogs/how-to-schedule-sales-video-meetings-automatically-in-3-steps/
     
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 36 min
    Engage with candidates using marketing technology - Interview Jelmer Koppelmans and Jelmer Zuidema, Roadtrip

    Engage with candidates using marketing technology - Interview Jelmer Koppelmans and Jelmer Zuidema, Roadtrip

    In this episode, Elias has an interview with Jelmer Koppelmans and Jelmer Zuidema, the co-founders of Roadtrip Agency. They do the recruitment processes of companies with a digital marketing mindset. 
    Recruitment marketing has a lot of similarities to B2B marketing. The right candidate should be in your recruitment funnel from the beginning in the awareness phase. Make sure your recruitment process is not an ad-hoc process but rather an ongoing process of continuous engagement.
    During the 30-minute interview, we talk about the following topics:
    Which marketing tools to use in recruitment
    Best practices in hiring the right people
    Tech stacks for recruitment
    The recruitment funnel
    LinkedIn Jelmer Zuidema:https://www.linkedin.com/in/jelmerzuidema/
    LinkedIn Jelmer Koppelmans:https://www.linkedin.com/in/jelmerkoppelmans/
    Website Roadtrip:https://roadtrip.agency/
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 28 min
    Online personalization for B2B - Interview Kirsty Dawe, Webeo

    Online personalization for B2B - Interview Kirsty Dawe, Webeo

    In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.
    During the 50-minute interview, we talk about the following topics:
    Different kinds of online personalization solutions
    How to start your personalization efforts
    How to measure success and ROI on online personalization
    Practical examples of personalization cases
    The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)
    LinkedIn Kirsty:https://www.linkedin.com/in/kirstydawe/
    Website Webeo: https://www.webeo.com/
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 52 min
    Strategy over tools and attitude over skills - Interview Navid Jafari, Peernova

    Strategy over tools and attitude over skills - Interview Navid Jafari, Peernova

    In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Peernova. The company focuses on data governance solutions for Tier 1 financial institutions. Peernova was founded in 2014, has grown very fast and recently opened up an office in London (UK). Navid has been with Peernova for over 5 years, so obviously he and his team a doing something right from a marketing perspective!
    During the 40-minute interview, we talk about the learnings Navid had during his career and he shares his advice on:
    How to be successful in marketing and build a foundation for growth
    The role of strategy and tools: tools are not going to make you a better marketer!
    The principles of persuasion and how to apply them
    The tools that Peernova is using in their martech stack
    LinkedIn Navid Jafari:https://www.linkedin.com/in/navidjafari/
    Website Peernova: https://peernova.com/
    During the interview, Navid also mentioned the book 'Blink, the Power of Thinking without Thinking, by Malcolm Gladwell.
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 41 min
    Invite customers to your story - Interview Evan Knox, Caffeine Marketing

    Invite customers to your story - Interview Evan Knox, Caffeine Marketing

    In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework. 
    During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more:
    The 7 principles of StoryBrand
    The picture of success and failure
    Be the guide, not the hero in your story
    Cialdini’s six Principles of Persuasion 
    Self-care and balance: optimize your hours outside of your business
    LinkedIn Evan Knox::https://www.linkedin.com/in/evan-knox/
    Website Caffeine Marketing:https://caffeine.marketing/
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 27 min

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