32 min

Marketing through an IPO with monday.com’s Molly Aviva Sonenberg Marketing Today with Alan Hart

    • Marketing

Molly Sonenberg is creative brand manager at monday.com where she drives the brand’s voice and keeps messaging consistent across the brand’s channels. 

In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization.”

Listen to hear why culture is so important at monday.com and how they approached marketing while the company was going public.

In this episode, you’ll learn:
Sharing information leads to success
You should be nicer to yourself
Marketing partnerships are underrated

Key Highlights:
[03:08] Molly’s journey to monday.com
[05:41] What is monday.com?
[08:03] Culture defines everything at monday.com
[12:17] How does culture affect marketing?
[21:22] How does Molly combat Imposter Syndrome?
[28:35] Brands to take notice of
[30:54] What’s the biggest threat for marketers today?

Resources Mentioned: 
Monday.com
Molly Aviva Sonenberg
Jim Cramer of Mad Money
Tel Aviv, Israel
Why Managers Fear a Remote-Work Future (The Atlantic)
IPO of Monday.com
Imposter Syndrome
Meditation – Love-Kindness
Brands Molly follows: Everlane, Bumble, Bumble Café, Slack updates

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Molly LinkedIn: https://www.linkedin.com/in/mollyaviva
monday.com Twitter: https://twitter.com/mondaydotcom

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

 

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Molly Sonenberg is creative brand manager at monday.com where she drives the brand’s voice and keeps messaging consistent across the brand’s channels. 

In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization.”

Listen to hear why culture is so important at monday.com and how they approached marketing while the company was going public.

In this episode, you’ll learn:
Sharing information leads to success
You should be nicer to yourself
Marketing partnerships are underrated

Key Highlights:
[03:08] Molly’s journey to monday.com
[05:41] What is monday.com?
[08:03] Culture defines everything at monday.com
[12:17] How does culture affect marketing?
[21:22] How does Molly combat Imposter Syndrome?
[28:35] Brands to take notice of
[30:54] What’s the biggest threat for marketers today?

Resources Mentioned: 
Monday.com
Molly Aviva Sonenberg
Jim Cramer of Mad Money
Tel Aviv, Israel
Why Managers Fear a Remote-Work Future (The Atlantic)
IPO of Monday.com
Imposter Syndrome
Meditation – Love-Kindness
Brands Molly follows: Everlane, Bumble, Bumble Café, Slack updates

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Molly LinkedIn: https://www.linkedin.com/in/mollyaviva
monday.com Twitter: https://twitter.com/mondaydotcom

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

 

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

32 min