204 episodes

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Marketing Today with Alan Hart Alan B. Hart

    • Marketing

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

    An Ad Fraud Warning to Marketers from Reformed Provider, Jampp

    An Ad Fraud Warning to Marketers from Reformed Provider, Jampp

    During this 201st episode of “Marketing Today,” host Alan Hart interviews Diego Meller, Co-Founder of Jampp. 

    We follow up on a previous discussion about ad fraud and the $100 million Uber lawsuit. Meller clarifies the important difference between ad networks and programmatic. He also shares about the pivot Jampp underwent to eliminate fraud. If you're listening today, take this as a warning shot. Think about how you can improve your own efforts in your businesses.

    Meller begins by setting the record straight on how ad networks and programmatic function differently. Then learn how Jampp changed its business model because fraud instances were getting more frequent. Every time they researched what was going on, fraud was not the exception, but the rule. Meller offers a fascinating insight into how marketers handled these revelations. "The most frequent scenario that we saw in our customers was a strategy of basically phasing out gradually the crappy traffic and blending it with good traffic." Then Meller provides critical advice that will help marketers avoid ad fraud. He warns, "Buy media that gives you transparency." This conversation reminds us that in the long-term, the market will reward us for doing the right thing.

    Highlights from this week’s “Marketing Today”:
    Diego sets the record straight on programmatic vs. display ad networks, which was the source of fraud in the Uber lawsuit. 03:35
    Diego describes how his experience with Jampp taught him about both of these worlds. 06:54
    Diego explains why fraud prompted a pivot in the Jampp business model. 07:56
    Key background information listeners need to know about how this ad fraud situation unfolded. 11:19
    Diego shares what other advertisers at the table were saying when they shifted to programmatic. 13:33
    Learn why this pivotal moment could have killed Diego’s business. 17:10
    Using the new system, they don't struggle with fraud within their traffic. 18:57
    The prevalence of attribution fraud. 22:22
    The biggest misconceptions of ad fraud today. 24:03
    Diego's advice for combating ad fraud. 25:17
    Diego's opinion on marketers being fired or prosecuted for spending on fraudulent ads. 29:33
    Is there an experience in his past that defines who he is today? 33:27
    What is the advice Diego would give to his younger self? 35:59
    What's the most impactful purchase he has made in the last 6-12 months of $100 or less. 39:44
    What are the top opportunities or threats Diego sees today? 42:13

     

    Resources Mentioned:
    Marketing Today episode with Kevin Frisch on the Uber Ad Fraud Lawsuit
    Jampp
    Ad Exchanger article on the launch of Jampp user acquisition product
    Uber’s shift to programmatic (Digday)
    Weatherbug on the desire to switch to programmatic on mobile (AdExchanger)

     

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    Connect with the Guest:
    https://www.linkedin.com/in/diegomeller/
    https://twitter.com/diemel
    https://twitter.com/jampp

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

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    • 46 min
    200 Episodes and Counting – A Look Back

    200 Episodes and Counting – A Look Back

    During this 200th episode of “Marketing Today,” I look back at the previous 199 episodes and shares highlights from some of his favorite interviews over the past five years.

    We begin with Colleen Sellers, who spoke powerfully about being a working mom and the only female interviewed that day. Then we look back at a great conversation with the late Tom Bick, who had amazing one-liners and advice for marketers that got right the point.

    Kim Whitler is one of the academics we’ve had on the show, and we discussed the role of marketers on corporate boards. Then the legendary Phil Kotler told us what has and hasn’t changed in marketing over the last fifty years. He remarked, “Every marketing decision also has some possible impact on our resources, on our communities, on our planet.” I also share highlights from my discussions with Kevin Lane Keller, Byron Sharp, and JB Steenkamp. During my second interview with Mark Ritson, he made an incredible endorsement of this podcast. We close out this episode with highlights from my discussion with thought leader Seth Godin, who said, "Marketing...is the act of making change happen." I am thankful for the many friendships formed from these conversations over the past five years and thankful, as ever, for listeners.

     

    Highlights from this week’s “Marketing Today”:
    Colleen Sellers defines marketing effectiveness. 01:44
    Hear Colleen's thoughts on how customer insight drives strategy. 02:19
    Colleen Sellers on being a working mom and the only female interviewed that day. 02:50
    Tom Bick demonstrates his mastery of the art and science of marketing. 07:32
    Tom Bick shares what he thought of as the most significant marketing opportunity out there. 10:59
    Tom Bick demonstrates his irreplaceable wit and intelligence as he shares advice for marketers. 13:06
    Kim Whitler on the impact of marketing experience at the board level of companies. 14:49
    Kim Whitler discusses the place of marketers on boards. 17:25
    Phil Kotler describes what hasn't changed in the last 50 years. 19:35
    Phil Kotler describes what has changed over the previous fifty years. 20:03
    Kevin Lane Keller addresses purpose in brand. 23:18
    Byron Sharp discusses his book How Brands Grow. 28:05
    JB Steenkamp describes what inspired his study of private labels. 30:34
    Mark Ritson discusses his passion for educating marketers and makes a big endorsement. 32:57
    Seth Godin sets a new bar for marketers. 37:12

     

    Resources Mentioned:
    Colleen Sellers
    Muddle No More Zyrtec Campaign
    Tom Bick – remembering Tom (AdAge)
    Kim Whitler – professor at UVA’s Darden School of Business
    Phil Kotler
    Kevin Lane Keller
    Byron Sharp
    Ehrenberg-Bass Institute
    JB Steenkamp at UNC Kenan-Flagler Business School
    Paul Polman
    Mark Ritson
    Raja Rajamannar
    Linda Boff
    Marc Pritchard
    Seth Godin
    Bob Hoffman
    Mark Barden
    Richard Shotton
    Wiemer Snijders
    Michael Platt

    Subscribe the podcast:
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    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
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    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

     

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    • 41 min
    Restoring the Soul of Business with Rishad Tobaccowala

    Restoring the Soul of Business with Rishad Tobaccowala

    During this 199th episode of “Marketing Today,” host Alan Hart interviews Rishad Tobaccowala, author of the new book, "Restoring the Soul of Business: Staying Human in the Age of Data."

    We discuss Tobaccowala’s long career at Publicis Groupe. Then Tobaccowala tells us why he wrote "Restoring the Soul of Business" and what it means to be human in light of all the technology and data that’s flying around us as well as the impact storytelling still has.

    Tobaccowala shares why he thinks businesses fail when they focus too much on numbers on data. He says, “I believe that it is extremely important that any company, individual, or team, realizes that success is combining what I call the story and the spreadsheet.” Tobaccowala emphasizes that the human element is still very important to business as he reflects, "If a company allows growth, purpose, and connections, it begins to attract talent." When sharing some of the top lessons he learned during his successful career, he advises that we should, “Never underestimate how much of your success is due to things you do not control.” Tobaccowala’s thoughts on the leadership marketers need today can help us think about how we can regain support from our boards as we show them the enduring value of connection and creativity.

     

    Highlights from this week’s “Marketing Today”:
    Rishad describes himself as a resource who combines a long history in the company, a global perspective, and someone who speaks truth to power. 01:30
    Rishad shares why he had such a long career at Publicis Groupe. 02:51
    The mentors that stood out in Rishad’s career. 05:47
    Why Rishad wrote Restoring the Soul of Business. 08:21
    Rishad has always believed that human relationships were important to business. 18:46
    Learn where Publicis is in the development of its AI platform, Marcel. 26:39
    How can executives in the marketing and creative industry restore the soul of their company? 32:20
    What are the top challenges Rishad is hearing from brand and company leaders in 2020? 37:09
    Is there an experience in his past that defines who he is today? 42:14
    Rishad describes the impact of the women in his life. 44:43
    What is the advice Rishad would give to his younger self? 47:55
    Are there any brands, companies, or causes that Rishad follows that he thinks other people should take notice of? 50:49

     

    Resources Mentioned:
    Publicis Groupe
    Leo Burnett
    Jack Klues
    Maurice Levy
    Restoring the Soul of Business: Staying Human in the Age of Data (book)
    Marcel AI Project
    EQ
    10 Career Lessons (blog post)
    Starbucks
    Disney
    Lego
    Warby Parker
    TheReal Real
    The Marcel Mindset: Why Companies Need to Work for Talent
    Rishad Tobaccowala
    Rishad Tobaccowala (Twitter)

     

    Subscribe the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    https://www.linkedin.com/in/rishadtobaccowala/
    https://twitter.com/rishad

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

     

    Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

     

    Support the show.

    • 54 min
    Digital Transformation at PwC with Reggie Walker

    Digital Transformation at PwC with Reggie Walker

    During this 198th episode of “Marketing Today,” host Alan Hart interviews Reggie Walker, U.S. Chief Commercial Officer for PwC. 

    We discuss Walker’s background and his long career at PwC. Then Walker takes us through the digital transformation happening within PwC and the impact of technology on professional services today and in the future.

    Walker shares the importance of giving employees new skills and technology to transform the way you're running your business, which ultimately impacts client experience. He says, "When you focus on your people, and you build the right skills within them, those are your factors of production that you can then take out and use in multiple ways." When providing advice for peers in other large companies, Walker advises that training employees and setting very clear expectations is essential. As Walker reflects on the future of professional services, he remarks, "Creating more personalized experiences is really what's starting to win the day.” Walker’s thoughts on the digital transformation within PwC can help us think about how other businesses can use technology to change the way that we work.

    Highlights from this week’s “Marketing Today”:
    Reggie provides background about his twenty-seven-year career at PwC. 01:17
    Reggie describes pivotal moments in his career. 03:47
    Reggie tells us about his current role as Chief Commercial Officer for the U.S. at PwC. 04:37
    What was it like to transition from his prior role to his current position? 06:10
    Reggie explains the various components of marketing and sales at PwC. 7:10
    Hear about the transformation initiative happening within PwC. 9:53
    How PwC doubled down on its organization internally. 12:51
    The vision PwC has for taking what they've done to create a unique client experience. 14:35
    Reggie's advice for peers in other companies that are working on large scale change. 16:43
    Reggie discusses the future of professional services. 19:38
    What are the top opportunities or challenges Reggie's clients are bringing to him in 2020? 21:55
    Is there an experience in his past that defines who he is today? 26:59
    What is the advice Reggie would give to his younger self? 29:31
    Are there any brands, companies, or causes that Reggie follows that he thinks other people should take notice of? 31:13
    Where does he see the future of marketing? 34:00

     

    Resources Mentioned:
    Pricewaterhouse Coopers (PwC)
    Reggie Walker bio

     

    Subscribe the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    https://www.linkedin.com/in/reggie-walker-366882
    https://twitter.com/ReggieWalkerATL
    https://twitter.com/PwC 

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

     

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    • 36 min
    Brand, Rebrand & Simplicity with Margaret Molloy of Siegal+Gale

    Brand, Rebrand & Simplicity with Margaret Molloy of Siegal+Gale

    During this 197th episode of “Marketing Today,” host Alan Hart interviews Margaret Molloy, the global chief marketing officer and head of business development at Siegel+Gale.  She has over twenty-five years of experience as a marketing executive.

    We discuss Molloy's background and what led her to Siegel+Gale. Then we have a wide-ranging discussion about rebranding and the potential benefits of a rebrand, as well as the value of brand simplicity.

    Molloy explains when a company should consider a rebrand. She says that when you choose to rebrand, "It should signal a strategic change, not just a cosmetic one." Then she shares some of Siegel+Gale's philosophy when she reflects, "When simplicity is done well, it brings productivity instead of paralysis. It brings confidence instead of confusion. And ultimately, customer trust instead of angst." Molloy also provides a valuable perspective on why brand matters to B2B now more than ever. Her insights into marketing trends and the surging emphasis on customer experience round out this riveting conversation.

    Highlights from this week’s “Marketing Today”:
    Margaret describes what it's like for her to raise two teenage boys in New York City. 01:38
    Learn about Margaret's career path and how she ended up at Siegel+Gale. 02:58
    Margaret advises listeners on when a company should consider a rebrand. 06:09
    Hear Margaret's take on the potential ROI of rebranding. 09:44
    Margaret outlines the pitfalls dictating the failure and success of a rebrand. 12:44
    How Siegel+Gale thinks about branding and the part simplicity plays in their philosophy. 14:06
    Siegel+Gale's work with B2B. 17:27
    The current state of brand and B2B. 18:21
    Margaret provides highlights from her research on the world's simplest brands and shares her findings of how simplicity pays off for businesses. 25:53
    Margaret compares RyanAir and Southwest. 30:24
    What are the priorities Margaret is seeing from her clients in early 2020? 32:08
    Learn about one of Margaret's personal projects, #wearingirish. 36:52
    Is there an experience in her past that defines who she is today? 39:28
    Are there any brands, companies, or causes that Margaret follows that she thinks other people should take notice of? 41:48
    As a marketer, what does she feel is the biggest opportunity or threat that is facing marketers? 44:34

     

    Resources Mentioned:
    Siegel+Gale
    Enterprise Ireland
    Eir Ireland
    Harvard Business School (HBS)
    Siebel Systems
    Siegel+Gale founders 50 years ago
    World’s Simplest Brands research
    Top 5 brands
    Ryan AirSouthwest Airlines
    com
    #wearingirish Instagram
    CVS Health
    CVS getting rid of tobacco products
    Aetna & CVS merger
    CVS - Beauty Mark program

     

    Subscribe the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    https://www.linkedin.com/in/margaretmolloy
    https://twitter.com/MargaretMolloy
    https://twitter.com/SiegelGale

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

     

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    • 46 min
    SaaS Marketing with Dave Gerhardt CMO of Privy

    SaaS Marketing with Dave Gerhardt CMO of Privy

    During this 196th episode of “Marketing Today,” host Alan Hart interviews Dave Gerhardt, the chief marketing officer of Privy.  Gerhardt was formerly the vice president of marketing at Drift, has been featured in numerous national publications, and co-authored the book “Conversational Marketing.”

    We discuss how Gerhardt's early interest in working for a startup led him to join Privy at a previous point in his career. Then we learn how Gerhardt leveraged his podcast to land a job at Drift.  He shares tons of insight into building out a highly efficient marketing team.

    Gerhardt has excellent advice for creating your personal brand and starting a podcast. "If you start with a show first, you can get all the other content with it." In his view, audio drives everything. He adds, "Even if nobody listens to our show, we're going to get enough content to feed our funnel for a year if we do it right and that alone is worth the investment."

    Gerhardt also shares why he went all-in on growing his following on LinkedIn and how he moved many of his marketing conversations over to paid subscribers on Patreon. He says, "If you can continue to understand people, and just evolve with whatever comes with that, I think that's how you become successful in the long term.” Gerhardt's passion for marketing comes through as he emphasizes the importance of continuing to learn and focus on creativity as the marketing world shifts.

     

    Highlights from this week’s “Marketing Today”:
    Dave shares his background and how he became involved in marketing. 01:30
    Dave describes how his interest in working at a startup led him to join Privy for the first time and where he went after that. 03:26
    Learn how Dave landed a job through a connection he made on his podcast. 05:19
    Learn more about Privy. 08:58
    Dave shares his vision for his marketing build-out at Privy. 11:33
    Dave’s theory about how demand gen can work on his team. 15:38
    How to measure brand awareness without a big survey. 17:25
    Why podcasts are the form of marketing you can gain the most leverage from when done right. 19:07
    Learn how Dave is currently using Patreon as a platform. 21:26
    Why he feels that even ten subscribers would make the Patreon experiment worthwhile 25:06
    What's next for Dave at Privy in 2020? 26:10
    Is there an experience in his past that defines who he is today? 28:10
    What advice would he give his younger self if he had to start all over? 29:39
    Are there any brands, companies, or causes that Dave follows that he thinks other people should take notice of? 30:52
    Is there a threat or an opportunity he thinks marketers should be aware of as they enter 2020, or is there something he thinks marketers need to be doing? 32:14

     

    Resources Mentioned:
    Privy
    Privy 2.0 – rebirth story and announcement about Dave rejoining
    Drift
    David Cancel CEO of Drift – Interview on Marketing Today
    Tech in Boston Podcast
    Growth Show Podcast
    The Ecommerce Marketing Podcast via Privy
    Dave’s personal Patreon podcast
    Keeping up with the Kardashians (reality TV)
    Conversational Marketing (Book co-authored)

    Subscribe the podcast:
    Listen in Apple Podcasts (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    https://www.linkedin.com/in/davegerhardt/
    https://twitter.com/davegerhardt

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show.

    • 34 min

Customer Reviews

Karen @ Interview Valet ,

Great

This is a great show! Be sure to subscribe so you don't miss an episode. Alan and his guests continuously offer great insight and actionable tips you can implement in your business.

J. Barshop ,

Awesome show, highly recommend!

Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business.

Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

CamMaxH ,

Great Take Aways for Marketing Leaders

Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!

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